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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​


Effective Tweeting at a Conference
Today I ran a workshop on how to tweet at a conference, it was a fantastic turnout, and everyone was really excited to hear abou tweeting a
Oct 15, 20152 min read


The King of Visual Content
My favorite takeaway from the session, the #PampersPooFace campaign, absolutely hilarious! Thanks HPS Group I had a great time! The main the
Jul 9, 20151 min read


Collaboration Part Two
Because that approach was so successful I decided to take the blog one step further, if blogging worked so well for the local community
Jun 5, 20152 min read


If you don't ask you don't get, Collaboration at it's finest
Creating content for Otaki Zilchoo Website and Blog takes a lot of imagination, effort and time, but I can't take all the credit
Jun 1, 20152 min read


Automation, Quality or Just Send More
I find email marketing automation an interesting concept, and do wonder if email marketing is dead and as marketers do we need to think smar
May 29, 20152 min read


If you don't believe me, get @&%!?
This afternoon on my way to a meeting I watched a You Tube video on Facebook, it was a parody of Bruno Mars Uptown Funk
May 25, 20151 min read


How to turn a Powerpoint Presentation into a Video
Content is King and that king, well he likes his content in visual form, be that video or interactive infographic. 83% of us learn visually
May 14, 20152 min read


Is This The End of Email?
9.00am, you sit down at your desk with your lovely hot cuppa, log on to your computer and check your email
Jan 27, 20152 min read


7 Statistics you should consider When creating Cartoon Images
Comic strips, graphic novels and cartoons are extremely popular, with sharp cool images, interesting story lines and edgy characters they ca
Sep 30, 20142 min read


Collaboration, collaboration, collaboration
As well as working full time, and looking after three small children, I also manage a facebook page and a blog
May 27, 20142 min read
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