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The Chatter Challenge

A successful organic social media campaign created for a Salesforce.com implementation company. This company were huge users of a Salesforce.com tool called Chatter.

Increased twitter followership by 20%

THE PLAN
I challenged the CEO to use Chatter for one month as her primary communication tool. Daily posts were published on Facebook, Google+ and Twitter, using the hashtag #ChatterChallenge.  Each week a blog was published describing what the CEO had learnt about chatter.  As the month progressed the information became progressively more and more complex. This Organic campaign was live in February 2013.
 
SOCIAL MEDIA
As well as a robust social media campaign, which highlighted daily top tips from the challenge, there was also a slide share presentation which linked through to the Chatter Business Case.
THOUGHT LEADERSHIP / BLOGGING
A weekly blog was published, reviewing the daily activities, this is now published on IT Central Station -The Chatter Challenge website.
CUSTOMER EVENT
An event was hosted demonstrating Chatter and how this can assist your workforce.
 

THE RESULTS

20%

Increased twitter followership

BRAND

Gained the attention ofcompanie ssuch as Salesforce.com andVirgin Atalantic

EVENT

A successful customer event was created off the back of this campaign

EBOOK

 The Chatter Business Case, was generated and was very popular with customers and prospects.