Love Local Online Database | Porirua City Council
Nominated for the LGFA Award for Transforming Services Delivery
During the 2020 Lockdown I created a fluid, real-time digital strategy to manage Porirua City Council, Te Rauparaha Arena and Porirua Libraries. Adjusting our communications in real time to deliver timely and relevant content. This also required an online database solution for the Love Local Campaign, which was part of the Covid-19 recovery plan. I created a web based solution, which allowed business owners to submit their details via a digital form and a Facebook Group, called Love Local - Porirua. Giving business owners and the local community to engage with each other.
A.I. product solution | Condeco
A.I., VIRTUAL & AUGMENTED REALITY: Working with the product development team, I could see a potential for a prototype product using A.I. which would make a big splash in the market. This prototype used our existing room booking technology and combined with A.I. Voice assistants allowing users to book a room directly with an Alexa. After discussions with the product team, I created a content strategy for A.I. Virtual and Augmented reality, creating content which the sales, product and executive teams could use to present to customers and investors.
Ebook | Event | Influencer blogging | Thought leadership | Published articles
Emergency pop up Banner on website
WEBSITE TECHNICAL REVIEW: I facilitated the installation of an emergency pop up banner, to allow the Communications team to announce major updates and information across all four websites (Porirua City Council, Pataka, Porirua Libraries and Te Rauparaha Arena) I created guidelines for the banner, including colour, levels, links and who actives the banner. During Covid-19 2020 lockdown, this became an integral part of the Communications and Marketing plan.
2 Factor authentication
WEBSITE TECHNICAL REVIEW: Working with the web developer, we wanted to create a safer environment for website users to log into the Porirua City Council, Porirua Libraries, Pataka and Te Rauparaha Arena platforms, which Is why a 3 Factor authentication process was created, which also sits inline with the I.T. strategy for the business.
Cloud document storage
WEBSITE TECHNICAL REVIEW: As a Council, there are 1,000's of documents which need to readily available to the public online, I didn't want the website to become a document depository site, and had a discussion with the web developer as to how we can overcome documents we regularly uploaded on mass. The solution was to put a size limit on the document file, and to use a cloud storage system which integrated with our existing website, the customer journey was the same, the document was mirrored on the website.
Woman in Technology Microsite
A digital strategy to establish Condeco UK as a Thought Leader in the Workplace Industry, including thought leadership articles, Women In Technology landing page, all female panel at the 3rd Workplace Innovation Forum, including a guest chapter in the A.I. in the workplace ebook. This strategy shifted to promoting woman as a leader in technology, assisting with boosting talent attraction & attention and to generate engagement.
Check out Landing Page | Thought Leadership | Social Media | Influencer thought leadership
eCommerce digital solutions
I was contacted by Rajbinder Kandola to provide eCommerce solutions for her start-up digital fashion business, Husna Boutique. Discussing her business plan and strategy, eCommerce solutions such as Shopify, digital marketing and social media solutions.
Social media scheduling tool | Hootsuite
At Condeco Software we needed a social media scheduling tool which allowed our social media team to use a desktop solution while in the office and at home and a mobile app. The team where regularly at industry events, and needed to schedule posts, photographs and information while on the move. Hootsuite has a very simple mobile app interface which allowed the team to be on the go and still managed the social media schedule.
Related blog: Why your social media channels should be aligned
QR Code walk at Porirua Cemetery | Porirua City Council
Won the 2021 Innovation Award
WEBSITE TECHNICAL REVIEW: Telling the stories of some of the veterans at rest in Porirua Cemetery has become a lot easier. I worked closely with the Cemetery Manager and completed the installation of 16 QRS codes on distinctive red posts in the cemetery, off Kenepuru Dr. Visitors can scan the codes with their smartphone and it takes the user to the Council cemeteries website, where they can read a little more about the person buried in that gravesite.
Related News Article: Technology helps honour veterans
Facebook + Salesforce integration
SALESFORCE + FACEBOOK INTEGRATION: Working for a Salesforce Implementation company, SolX Consulting, we were often asked how to generate leads from social media to their salesforce database. The Dashboard Vote was based on a blog 10 Sales and Pipeline Charts, (explaining to customers how to manage your sales team using 10 complex salesforce.com charts and reports). Using salesforce web to lead functionality and Pagemodo using custom tabs. This page allowed customers to vote for the five most popular charts by entering their details, each entry was then populated into salesforce, which we then displayed using dashboards and reports.
A-Z Glossary of terms
As part of the Condeco Content, I created the framework and content for a Workplace Glossary of Terms which enabled customers to find related content. "Confused by the latest workplace jargon? We can make things clearer. Get a straight-talking explanation in our handy glossary and stay up-to-date."
Animated video platform | Powtoon
Working at DXC, all our video was outsourced through our USA office, and we needed a solution where we could create short and Sharpe internal videos. I used pontoon, as a solution which the team loved. I created a functional think tank session to solve the issue of internal communication options within a global technology firm with 18-24 year olds
Related blog: Is this the end of email
Call to Action for Discover Porirua website
WEBSITE TECHNICAL REVIEW: Discover Porirua is the tourism arm of the Porirua City Council website, and needed to have a simple and easy customer journey, to add to this, I created more links and downloads with text and image CTA's which allow customers to download a copy of the Discover Porirua booklet. This was managed through a central location, with an embed code of each page, this meant all changes or a new edition of the booklet could be managed in one location.
WEBSITE TECHNICAL REVIEW: Working closely with the customer service manager, I helped create the the best practice guidelines for the installation of a webchat tool on the Porirua City Council Website. Ensuring the icon was visible to the public and placed on the homepage of the website.
As a digital team we created a lot of social media content and needed a quick and professional solution to creating social media tiles across four brands (Porirua City Council, Te Rauparaha Arena, Porirua Libraries and Pataka Art Museum) to be used on multiple social media platforms. I set up an account with Canva, and along side the graphic designer set up end user guidelines, four brand kits, team folders and templates for the digital team to utilise.
Related blog: My Top Tip for creating Digital Images in minutes!
Infographic tool | Easelly
Easel.ly is a digital platform which allows you to create infographics, I've used this platform several times to create effective infographics, for business and personal use. I was contacted by Easel.ly who invited me to be a guest blogger and discuss the power of Infographics after I used their tool to create several infographics.
HM Government -G Cloud Supplier
Condeco, a global leader in workplace management technology, has been selected to join the UK Government’s G-Cloud 10 framework, making its leading software and systems available to thousands of government departments across the UK.
I worked with the Public Sector team at Condeco to create a series of content with a public sector focus. Which included infographics, ebooks, thought leadership, videos, case studies and customer presentations. I also utilised statistics and research from the Modern Workplace Research Report.
Working with the Customer Experience Manager at Condeco I researched a solution for the website. We collaborated on the best practice guidelines, imagery, FAQ list, schedule for a global customer experience team and a customer journey. This solution had to work with the website and the customer experience teams requirements.
Content resource hub
As part of a global rollout of content, a digital online resource hub was created to offer customers a central location to find, read, download and engage with all existing and new content. Created the global content hub, mapping existing content, managing and creating all content for Condeco globally.
I also created a matrix using industry keywords which began the search engine functionality on the live site. Using the matrix allowed me to map out our existing content, which allowed me to plan and strategically align new content.
Check it out here condecosoftware.com/modern-workplace
Live streaming Council meetings
WEBSITE TECHNICAL REVIEW: Working closely with the Democratic services team, I complemented the live-streaming technology by ensuring the Council's YouTube page had a dedicated channel and was compatible with the website, making the customer journey easy and simple for local residents of the city to tune in and live-stream council meetings. poriruacity.govt.nz/meetings
Automated pricing updates
WEBSITE TECHNICAL REVIEW: Working closely with the Web Developer at Porirua City Council, I changed a lengthly manual process of updating yearly fees and charges to an automated process. The process used to take two days to manually update, using the new automated process, it now takes two hours.
Social media scheduling tool | Buffer
As part of a the Porirua City Council digital marketing strategy I introduced the user of social media scheduling tool, Buffer. This platform manages content scheduling for Porirua City Council, Pataka and Te Rauparaha Arena. This tool is effective for managing content across all platforms and allows the social media team to preschedule campaigns and standard messaging.
Related blog: What can happen in a Social Media PR Crisis
As thel manager of digital survey tool survey monkey at Porirua City Council, using survey monkey to it's fullest potential, and creating an easy customer experience, I used the embed functionality on the website, created links for internal teams to follow the results in real time and created a best practice user guide for all internal teams creating customer feedback surveys.
Related blog: It's all about delivery
Awario | Social media management
DIGITAL MARKETING STRATEGY, PORIRUA CITY COUNCIL: I introduced Awario, a social media monitoring platform that monitors keywords on Twitter, Facebook, Instagram, YouTube, Reddit, news, blogs, forums, and the Web. Unlike most social media monitoring tools, Awario provides you with both real-time and historical data. We also shared our subscription of this tool with Greater Wellington Regional Emergency response team during the 2020 lockdown.