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Social Media Workshop - Understanding LinkedIn

As part of the social media and digital internal campaign, I created tailored LinkedIn workshops to be rolled out across the UK team.

 

This was to encourage employees to be more active digitally, I created a programme which began with LinkedIn, then moved to Twitter and then onto Thought Leadership creation.

THE PLAN
Setting up a plan of LinkedIn workshops across one day in the London HQ office, each department spent one hour going through the LinkedIn session, we also provided a professional photographer on the day to take LinkedIn profile headshots.
 
It was a fun and engaging day, where the team were able to join interactive workshops.

Learning

The interaction between employees, customers and partners

Engagement

Increased employee engagement across LinkedIn

THE RESULTS

LinkedIn

An understanding of how LinkedIn can be successful individually and for the business