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Never Mind Digital Disruption - What About Sport Disruption!

Digital Disruption 'The change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.'

It's been a hot topic for a while now with plenty of businesses and individuals writing content about it, myself included Five Digital Marketing Disruptions'. Disruption is not a new topic, it's been around for 100's of years. And sport itself brings a whole new range of Individual Disruptors. As human beings, we are all striving to be the best in our own individual field and once in a while someone comes along who captures the attention of the world, and social media.

Sporting Disruptors

Among the sporting greats (and there are many), are the sporting elite, those people who launched themselves into the stratosphere with their skill, miles ahead of their rivals, is a club of sportsmen and women who have totally disrupted the world of sport in a way that none of us could ever imagine. Every generation has their own Legend of sport...

Usain Bolt: Fastest Man in the World

Playful and relaxed he floats on air with his incredible power, when Bolt swaggers into the stadium, the crowd goes wild, and when he commands silence with a simple gesture, everyone obeys. We all know as fans when Usain is competing everyone else is running for Silver.

Mohamed Ali: Float Like a Butterfly, Sting like a Bee