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Never Mind Digital Disruption - What About Sport Disruption!

Digital Disruption 'The change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.'

It's been a hot topic for a while now with plenty of businesses and individuals writing content about it, myself included Five Digital Marketing Disruptions'. Disruption is not a new topic, it's been around for 100's of years. And sport itself brings a whole new range of Individual Disruptors. As human beings, we are all striving to be the best in our own individual field and once in a while someone comes along who captures the attention of the world, and social media.

Sporting Disruptors

Among the sporting greats (and there are many), are the sporting elite, those people who launched themselves into the stratosphere with their skill, miles ahead of their rivals, is a club of sportsmen and women who have totally disrupted the world of sport in a way that none of us could ever imagine. Every generation has their own Legend of sport...

Usain Bolt: Fastest Man in the World

Playful and relaxed he floats on air with his incredible power, when Bolt swaggers into the stadium, the crowd goes wild, and when he commands silence with a simple gesture, everyone obeys. We all know as fans when Usain is competing everyone else is running for Silver.

Mohamed Ali: Float Like a Butterfly, Sting like a Bee

"Muhammad Ali is responsible for some of the most legendary moments in the ring. His incomparable work ethic, revolutionary techniques, and fearlessness towards standing up for his beliefs, all contribute to the legend that is Muhammad Ali." - source

Pele: In music there is Beethoven, In football, there is Pele

Bobby Moore: "Pele was the most complete player I've ever seen, he had everything. Two good feet. Magic in the air. Quick. Powerful. Could beat people with skill. Could outrun people.

Only 5ft 8in tall, yet he seemed a giant of an athlete on the pitch. Perfect balance and impossible vision. He was the greatest because he could do anything and everything on a football pitch. I remember Saldhana the coach being asked by a Brazilian journalist who was the best goalkeeper in his squad. He said Pele. The man could play in any position."

Bruce Lee: To Hell with circumstances; I create opportunities.

Bruce Lee was a Hong Kong American martial artist, actor, philosopher and filmmaker, he totally rocked the world of martial arts in the 1970's with his own style and founded Jeet June Do. An icon of the sport, Bruce disrupted every part of Martial Arts, even his death shocked the world.

Nadia Comaneci: The Perfect 10

Winner of three gold medals at the 1976 Summer Olympics in Montreal and the first gymnast to be awarded a perfect 10 at the Olympic Games. Her performance in 1976 Olympic Games redefined both her sport and audiences' expectations of female athletes.

Jonah Lomu: All Black Legend

New Zealand rugby union player, he was the youngest ever All Black when he played his first international in 1994 at the age of 19. He has been described as the first true global superstar of rugby union and as having a huge impact on the game. Lomu was considered 'rugby union's biggest drawcard', swelling attendances at any match where he appeared.

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