Facebook advertising, how exactly are we targeted? Generally the ads I receive on my feed are spot on, usually products I would purchase and brands I would interact with. This morning though, it was a different matter...
What appeared, made me take a double look.
An App, called Wish, had a sponsored ad, with products that I would never purchase, never would consider purchasing or for that matter, would even have searched for on google. Seeing the funny side, I sent screen shots to my friends, who were equally amused...
So how did I end up being targeted for these particular products?
Related Post: Rant or Thought Leadership Article?
With no impending hen parties coming up you’ll just have to take my word for it that I haven’t been searching for face masks, PC pants and Nivarna / Hanson T-shirt’s on any search engines.
Interacted with the App
I have in the past clicked on the link after being curious about a pair of grey ankle boots and did download the app, but, it wasn’t for me and I deleted it. So this could very well be part of the reason.
I checked my Facebook settings, because I’m pretty sure black plastic bike shorts with a, well I’m going to call it a glory hole, isn’t on my list of preferences.
One of the reasons could potentially be from a look-a-like campaign which can be Achieved through Facebook. Which means if one of my connections who has a similar profile to me has interacted with these products that means I can potentially targeted. Which is as equally funny as these products appearing on my Facebook feed.
The real reason
All of these a very valid points and ones that you should check. After checking the option “Why am I receiving this advert” I discovered this particular company set their advertising reach so board, that all I had to was fall into their category of “Female between 21 - 45 living in or has recently visited the U.K.”
It’s a scatter gun approach, and not one I generally agree with, but hey, I’m talking about their product, so I guess there is some method to the madness!!