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Claire Roper

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Five Digital Marketing Disruptions

June 28, 2016

The buzz word of the moment is Disruption; disruptions have been upsetting all industries for 100’s of years, the introduction of the motorcar or smartphones. And digital marketing is no different, I say bring it on, disruptions mix up the landscape and change the way marketing departments deliver their strategies to their audiences. One of the main disruptions which have changed the way we look at delivering content is the rise of DIY Digital Tools. 

 

These tools allow all of us to create our own Infographics, Animated Videos, EBooks and Digital Images. I've used many of these tools myself, they allow you to take ownership of your content, and even if you’re not the most artistic person in the world, these tools give you the power to generate informative and innovative content, without the use and expense of creative design departments.

 

 

 

What effect has DIY Tools had on Creative Design Professionals?

 

 

Animated Video

These tools take away huge costs for businesses and individuals and allow everyone to create Animated Video. I’ve experimented with most of them and with a little bit of time and effort you can create your own cool and effective animated videos. PowToon, Wistia, GoAnimate and many others are all seriously disrupting this space with their online platforms. 


PowToon have over 1 Million users who have created 1.9 Million PowToons


GoAnimate has more than five million registered users worldwide and Approximately 30,000 videos are generated weekly.

 

 

 

EBooks

There are several online platforms, such as FlipSnack, Joomag, Issuu and Flipping Book, which offer their users everything they need to easily publish online interactive magazines and EBooks, by either creating each publication from scratch or uploading your existing PDF's. 


Over 25 million documents have been created using Issuu, and they have over 100 million unique visitors a month


 

 

Infographics

Any user can now create eye-catching, informative, and fun graphics on the web. Historically, creating infographics to share statistics and messages took time, cash, and graphic design skills, but tools such as Easel.ly, Visme, Piktochart, Venngage, have now made it possible for anyone to design their own Infographics. 


Over 300,000 users have already registered with Easel.ly, and thousands of infographics are produced using the site every month. 


Visme is used by over 400,000 marketers, communicators, executives, educators and non-profits from over 50 countries.



 

Digital Presentations

There is an array of super cool platforms available to create awesome digital presentations, such as Visme, Emaze and Prezi. As well as giving their users the ability to create Digital presentations with neat functionality, these tools also allow you to even upload your powerpoint and instantly turn it into an online presentation.

 

Emaze has over 2 million users who have collectively created over 6 million presentations.


75 Million people are using the benefits of Prezi


  
 

Digital Images

There are so many platforms (Canva, Pablo and Pic Monkey to name a few) available for anyone to design their own digital images, and all of these platforms provide size guides for all the social media channels, again these platforms can totally eliminate the need for a design team.


There are over 10.5 million people creating digital images with Canva 


Using Pablo you can search their library of 50,000+ royalty-free photos 

 

 

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