Southern Rail bravely handed over their twitter account to Eddie. Eddie is a 15 year old work experience student. I say bravo to Southern Rail for this amazing initiative, sometimes in a corporate world we forget that social media is meant to be fun. It doesn't need to be corporate and salesly, having a bit of fun and showing your personality, especially if you are logo is important.
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Southern Rail stepped outside the box, gave the reigns to Eddie and he turned the twitter feed into a Twitter fest of positivity.
Whoever came up with this idea is a pure genius, giving Eddie the opportunity to experience all aspects of the industry's such a huge experience.
Eddie will be able take away an enormous learning curve; customer service responses, digital marketing, social media strategy and responsibility of representing your organisation online. He did it with flare, confidence, natural charm, and a maturity beyond his years, which is more than we can say about some 'adults'.
Southern Rail, I can't praise you enough for letting Eddie manage your twitter feed.
As a social media professional I think this is the perfect way to introduce a young person to the responsibility and understanding of social for business.
And Eddie, you are amazing, I love your honesty, you have a natural flare for social media, keep up the good work! #KeepBeingYou