Claire Roper


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To GIF or not to GIF

May 15, 2017

We've all seen GIF files floating about on the internet


Some are a bit silly, but others like the American Apparel Sheer Nail Lacquer Campaign are perfect example of combining social media and gif files. I’m a huge fan and used well they can be pretty cool.  


I recently created a series of Gif files World Hello Day, with help from my children, cousins, my girlfriends and the School Run Mums!



Related Article: Five Digital Marketing Predictions for 2017


Supporting Animated GIF files


Facebook don’t support GIF files, but don't worry for Facebook you can easily turn your GIF into a Video (Using GifMaker.me). Twitter support GIFs, they appear in your timeline with a play button. Google+ allows you to embed animated GIFs in the stream and also use one for your profile picture.



Creating an Animated GIF File 


Creating the GIF files is extremely easy, there are several online tools you can use to create your Animated GIF file, my preference is GifMaker.me. With a simple control panel, which enabled me to adjust the size and speed of each image.



And here are the finished results...






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