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Smart Buildings Infographic

As part of the global content plan focusing on smart buildings, I create a series of assets on the future of smart buildings, including an infographic, blogs and a video.

THE PLAN

Thought leadership articles were created to support this infographic, authored by Conseco's Smart Building expert.

 

 

CTA'S

Text and image CTA's where created for relevant blog posts to drive traffic towards the infographic, including Slide Share presentations.

 

HUBSPOT / CRM METRICS

A campaign was created in Hubspot to successfully track and monitor the success of this asset.

THE RESULTS

506

Number of recorded new webpage sessions
Number of influenced contacts in the CRM database

637

Number of sold sales deals associated with this campaign

21

Influenced revenue related to this campaign

£361,500