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Twitter growth

Implemented a successful Twitter strategy to grow the UK Twitter channel, through engagement, branded material, animated gifs, through content sharing, and thought leadership.

 

This strategy raised the profile of the UK channel to become a thought leadership knowledge base on Workplace, Technology and Innovation.

THE PLAN
Creating internal social media workshops and a thought leadership programme, over nine months, I was able to inspire the UK team to become engaged twitter. As well as an external programme to run alongside the internal changes, which included becoming active, increasing followership creating a social community and improving the overall impression rating.

THE RESULTS

520K

Increased monthly impressions from 40K to 520K

4.5%

Increased engagement rating from 1.5% to 4.5%

2,500

Increased monthly link clicks from100 to 2,500

60

Increased monthly followers from 10 to 60