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Valentines Day Twitter Campaign

Global Technology Firm: An organic five-day twitter campaign which explored their love for Technology using Valentines Day to spread the word. This Organic campaign ran from 8th February - 14th February 2015.

THE PLAN
This Organic Twitter Campaign took 14 industries and products across the organisation and ‘mashed’ them together using a Valentines Day Theme, creating 14 catchy and cheeky images to post onto Twitter. The content was hosted on the UK Website, and each of the 14 industries or products linked back to a landing page on the global website.

THE RESULTS​​

  • Reached a global audience from just 14 simple tweets

  • The most popular tweet, “Love is in the Air #Cloud” received over 2,500 impressions within the first 10 minutes of being tweeted 

  • Within the first 30 minutes of being posted on Facebook received 59 likes

  • It was so successful marketing departments from across the business globally shared the images to their social media channels

THE RESULTS

550

URL Clicks

152,000

20%

Increased female followership
Impressions