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One innovative way to use QR Codes
Collaborating with the Porirua City Council Cemetery Team and local historian Allan Dodson. The aim was for visitors to the historic...
2021 Nominated
Innovation Award
2013 Nominated
Best Social Media Tool
2013 Nominated
Woman in IT
claireroper.com/blog
fresh content, new ideas
The Wild West of online comments
How far do you go to express your views online? Do you put in your two cents worth? Are you polite or do you "fucking" go for it? When in...
Do we really need another reboot?
I recently watched a couple of episodes of the Sex and City reboot, And just like that. What a disappointment. I was in my 20s when I...
2 of the Best Technology-Inspired Valentine's Day Marketing Campaign
I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business
One way to create employee engagement on Instagram
Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.
Great example of Employee engagement on twitter
Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees.
One creative way to showcase your workplace on social media
This campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.
A Blunt response - smashing your twitter responses
500 Million tweets are posted on twitter everyday, standing out from the crowd even if you're a celebrity, can be a struggle.
Hiding behind email and instant messaging?
Lazy or Scared? Our world of communication has changed dramatically over the last decade, there are now so many ways to communicate with...
Fight or flight? How changes in the workplace can effect your emotion
How well do you adjust to changes? When you have had a bad experience or preconceptions of a situation how easy is it for you to change...
6 degrees of social media separation
One of my favourite things to do is read social media comments, often hilarious and generally more insightful than the original post. One o
Why do business leaders keep ignoring toxic employees?
About 18 months ago, when I was living and working in London I caught an Uber home after a long day in the office, my driver casually asked
Facebook Advertising
Facebook advertising, how exactly are we targeted? Generally the ads I receive on my feed are spot on, usually products I would purchase and
Julie Daniel and the Leopard print boots
Finding confidence can come from all places, and sometimes all you need is a little extra boost! Find out how Julie Daniel and a pair of leo
What the @&!£ is Nibbler?
Last night I watched a Netflix documentary, “Man V Snake” Nope, not a nature film, it was actually about computer games and a chap called Ti
The fine line between code of conduct and social media guidelines
Who is responsible for what you post on line, we’ll the simple answer is you. You as an individual take full responsibility for what is post
Does your digital marketing strategy need a little sass?
In this digital world full content creators, bloggers, In-House Philosopher's, digital guru's, Chief Troublemaker's, Digital Pro
Light and Fluffy or Insightful and Informative
Thought leadership can be hard to get right I believe every article needs to be insightful, helpful and inline with your industry.
Finding Confidence - an ode to dancing
When I was eleven, I fell in love with the idea of ballroom dancing. The glamour, style, music and the feeling of freedom as you glided arou
17 influences on social media
I did a silly little quiz on Social media last night, Can We Guess Your Age By the Words You Use? Turns out I'm 17! Who would have thoug
Being an influencer comes with social responsibility
Every once in a while you hear a story which resonates with you, empowers you and fills you with positivity. I had the privilege of hearing
Social for business: authentic, engaging and full of personality
I regularly chat with my Mum about work; we share insights, experiences and my goals. She often claims she doesn’t really “get” digital mark
Finding inspiration in differing points of view
Finding inspiration to write thought leadership can come from anywhere It can trending topics, politics, world news, colleagues, industry...
The power of subconscious marketing
It’s been a gorgeous hot summer in London this year and at the weekend I took my children to get an ice cream. We rocked up to the counter a
Tailoring your Twitter content to match your market
TWITTER I 5 Minute Read
Music in the workplace - is it harming collaboration?
WORKPLACE I 4 Minute Read
It’s all about the delivery...
WOMEN IN LEADERSHIP I 4 Minute Read
A+ in Communication
Last year we had a family emergency, I live in London and most of my family live in New Zealand. I received a phone call from my Mum in the
Being made redundant because I’m pregnant
I recent read an article 'I was forced from my job for giving birth' and I was so enraged at the level of discrimination women still
Three facts about commuting to work
Research shows commuting can increase your stress. The ultimate goal of commuting (apart from our destination) is generally to get a...
My 21st work anniversary
This year marks 21 years since I entered the workforce, some of technology we have today simply didn't exist when I started my first job
Rant or Thought Leadership Article?
A few months ago on LinkedIn it was popular to recruiter and/or candidate bash. Now the latest trend seems to be writing self proclaiming st
Why your social media channels should be aligned
In this digital age, the majority of businesses now have some form of social engagement. As well as businesses having multiple social media
My advise to my 18 year old self.
A few days ago I was contacted by a Workplace Consultant who was conducting a study on advise you would give your 18 year old self. It made
Balancing Parenthood and your Career
I have three small children and they can be a handful, on any given morning I could easily negotiate with Mr Three on the fundamental proces
Are you confident to be your Authentic Self
Understanding Diversity and Inclusion within the workplace: Matthew Smith, a champion of diversity and inclusion has introduced me to an ent
Poundland's Naughty Top Shelf Elf
Whether or not you consider Poundland's naughty elf social media campaign good or bad, it's been noticed. It's a deliberately se
How is good is your Poker Face?
I have a terrible poker face, I literally wear my emotion all over my face. Most of the time I'm totally unaware I'm even doing it.
The best Eleven minutes on Twitter ever!
Last week, Donald J Trump's twitter account was deactivated for eleven minutes by a employee on their last day of work.
Why you shouldn't ignore customer queries on social media
Social media brings us closer to our customers, we are able to gauge real time responses and immediately engage with our followers.
Is Workplace Discrimination being brushed under the carpet?
If you didn't get the job, would your first thought be to run to a newspaper and declare how unjust and unfair it was? Guess it depends
An evening with Sophie Dahl
A few nights ago my pal invited me to a evening with Sophie Dahl in conjunction with Red Smart Women Week 2017. As I suspected Sophie was po
What would be your Headline?
Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected
Thought Leadership – Capitalising on Trending Topics
There is almost an endless supply of trending topics available On social media, from annual days celebrating doughnuts, pets or authors, ind
How a programme about Minimalism highlighted the "Fast Fashion" industry
Last night my husband and I watched a programme on minimalism, centring around two men who took all the 'stuff' they owned and...
To recommend or not to recommend?
LinkedIn offers many great functionalities and one of those is Recommendations, an important part of LinkedIn, recommendations should be tre
Millennials and their Insta-Lifestyle
Last week at a Future of the Workplace event I was talking to a gentleman who was interested in the topic of Millennials in the Workplace.
1 conference + LinkedIn = a phone call
About a week ago I liked an article on LinkedIn, which was written by one of my connections, Eugene McCormick from Passle. In fact, I actual
My question to Mark Richardson
I'm a Kiwi living in London and this morning I was messaging my pal in New Zealand, who mentioned the Labour Party has a new leader, Jac
The stars of the future - if you think you can, you can
I was invited by a London based youth charity, FurtureVersity to attended the Vlogstar Challenge Awards 2017, supported by Jack Petchey Foun