TechnologyOne innovative way to use QR CodesCollaborating with the Porirua City Council Cemetery Team and local historian Allan Dodson. The aim was for visitors to the historic...
Digital MarketingThe Wild West of online commentsHow far do you go to express your views online? Do you put in your two cents worth? Are you polite or do you "fucking" go for it? When in...
TechnologyDo we really need another reboot?I recently watched a couple of episodes of the Sex and City reboot, And just like that. What a disappointment. I was in my 20s when I...
Technology2 of the Best Technology-Inspired Valentine's Day Marketing CampaignI really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business
TwitterOne way to create employee engagement on InstagramFun and interactive organic Instagram campaign to encourage employee engagement across regional offices.
TwitterGreat example of Employee engagement on twitterSuccessful orangic twitter campaign which focused on promoting Condeco products with our very own employees.
LinkedinOne creative way to showcase your workplace on social mediaThis campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.
TwitterA Blunt response - smashing your twitter responses500 Million tweets are posted on twitter everyday, standing out from the crowd even if you're a celebrity, can be a struggle.
Digital MarketingHiding behind email and instant messaging?Lazy or Scared? Our world of communication has changed dramatically over the last decade, there are now so many ways to communicate with...
Digital MarketingFight or flight? How changes in the workplace can effect your emotionHow well do you adjust to changes? When you have had a bad experience or preconceptions of a situation how easy is it for you to change...
Digital Marketing6 degrees of social media separationOne of my favourite things to do is read social media comments, often hilarious and generally more insightful than the original post. One o
DisruptionWhy do business leaders keep ignoring toxic employees?About 18 months ago, when I was living and working in London I caught an Uber home after a long day in the office, my driver casually asked
FacebookFacebook AdvertisingFacebook advertising, how exactly are we targeted? Generally the ads I receive on my feed are spot on, usually products I would purchase and
DisruptionJulie Daniel and the Leopard print bootsFinding confidence can come from all places, and sometimes all you need is a little extra boost! Find out how Julie Daniel and a pair of leo
MarketingWhat the @&!£ is Nibbler?Last night I watched a Netflix documentary, “Man V Snake” Nope, not a nature film, it was actually about computer games and a chap called Ti
TwitterThe fine line between code of conduct and social media guidelinesWho is responsible for what you post on line, we’ll the simple answer is you. You as an individual take full responsibility for what is post
DisruptionDoes your digital marketing strategy need a little sass?In this digital world full content creators, bloggers, In-House Philosopher's, digital guru's, Chief Troublemaker's, Digital Pro
MarketingLight and Fluffy or Insightful and InformativeThought leadership can be hard to get right I believe every article needs to be insightful, helpful and inline with your industry.
Women in LeadershipFinding Confidence - an ode to dancingWhen I was eleven, I fell in love with the idea of ballroom dancing. The glamour, style, music and the feeling of freedom as you glided arou
Facebook17 influences on social mediaI did a silly little quiz on Social media last night, Can We Guess Your Age By the Words You Use? Turns out I'm 17! Who would have thoug
LinkedinBeing an influencer comes with social responsibilityEvery once in a while you hear a story which resonates with you, empowers you and fills you with positivity. I had the privilege of hearing
LinkedinSocial for business: authentic, engaging and full of personalityI regularly chat with my Mum about work; we share insights, experiences and my goals. She often claims she doesn’t really “get” digital mark
Digital MarketingFinding inspiration in differing points of viewFinding inspiration to write thought leadership can come from anywhere It can trending topics, politics, world news, colleagues, industry...
MarketingThe power of subconscious marketingIt’s been a gorgeous hot summer in London this year and at the weekend I took my children to get an ice cream. We rocked up to the counter a
FacebookA+ in CommunicationLast year we had a family emergency, I live in London and most of my family live in New Zealand. I received a phone call from my Mum in the
Women in LeadershipBeing made redundant because I’m pregnantI recent read an article 'I was forced from my job for giving birth' and I was so enraged at the level of discrimination women still
Digital MarketingThree facts about commuting to workResearch shows commuting can increase your stress. The ultimate goal of commuting (apart from our destination) is generally to get a...
TechnologyMy 21st work anniversaryThis year marks 21 years since I entered the workforce, some of technology we have today simply didn't exist when I started my first job
LinkedinRant or Thought Leadership Article?A few months ago on LinkedIn it was popular to recruiter and/or candidate bash. Now the latest trend seems to be writing self proclaiming st
FacebookWhy your social media channels should be alignedIn this digital age, the majority of businesses now have some form of social engagement. As well as businesses having multiple social media
Women in LeadershipMy advise to my 18 year old self.A few days ago I was contacted by a Workplace Consultant who was conducting a study on advise you would give your 18 year old self. It made
MarketingBalancing Parenthood and your CareerI have three small children and they can be a handful, on any given morning I could easily negotiate with Mr Three on the fundamental proces
DisruptionAre you confident to be your Authentic SelfUnderstanding Diversity and Inclusion within the workplace: Matthew Smith, a champion of diversity and inclusion has introduced me to an ent
FacebookPoundland's Naughty Top Shelf ElfWhether or not you consider Poundland's naughty elf social media campaign good or bad, it's been noticed. It's a deliberately se
DisruptionHow is good is your Poker Face?I have a terrible poker face, I literally wear my emotion all over my face. Most of the time I'm totally unaware I'm even doing it.
TwitterThe best Eleven minutes on Twitter ever!Last week, Donald J Trump's twitter account was deactivated for eleven minutes by a employee on their last day of work.
FacebookWhy you shouldn't ignore customer queries on social mediaSocial media brings us closer to our customers, we are able to gauge real time responses and immediately engage with our followers.
DisruptionIs Workplace Discrimination being brushed under the carpet?If you didn't get the job, would your first thought be to run to a newspaper and declare how unjust and unfair it was? Guess it depends
Women in LeadershipAn evening with Sophie DahlA few nights ago my pal invited me to a evening with Sophie Dahl in conjunction with Red Smart Women Week 2017. As I suspected Sophie was po
TechnologyWhat would be your Headline?Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected
TechnologyThought Leadership – Capitalising on Trending TopicsThere is almost an endless supply of trending topics available On social media, from annual days celebrating doughnuts, pets or authors, ind
MarketingHow a programme about Minimalism highlighted the "Fast Fashion" industryLast night my husband and I watched a programme on minimalism, centring around two men who took all the 'stuff' they owned and...
LinkedinTo recommend or not to recommend?LinkedIn offers many great functionalities and one of those is Recommendations, an important part of LinkedIn, recommendations should be tre
LinkedinMillennials and their Insta-LifestyleLast week at a Future of the Workplace event I was talking to a gentleman who was interested in the topic of Millennials in the Workplace.
Linkedin1 conference + LinkedIn = a phone callAbout a week ago I liked an article on LinkedIn, which was written by one of my connections, Eugene McCormick from Passle. In fact, I actual
Women in LeadershipMy question to Mark RichardsonI'm a Kiwi living in London and this morning I was messaging my pal in New Zealand, who mentioned the Labour Party has a new leader, Jac
FacebookThe stars of the future - if you think you can, you canI was invited by a London based youth charity, FurtureVersity to attended the Vlogstar Challenge Awards 2017, supported by Jack Petchey Foun