Social media isn’t just about likes and shares — it’s about managing real conversations in real time, often in high-pressure situations. This blog explores best practices for moderation, the vital role executive leadership plays in guiding brand tone, and why your digital team should always be part of content decisions. From trolls and misinformation to staying in your lane, here’s how to protect your people and your platform.

LinkedIn is one of the most powerful — and misunderstood — platforms in your digital toolkit. If your business isn’t encouraging staff to use it, you’re missing a golden opportunity to amplify your message and humanise your brand. In this post, I explore why LinkedIn deserves more credit, how leadership hesitation holds teams back, and why empowering employees to engage is the smartest strategy you’re not using (yet).

I'm one of the Local Hero Medalists for 2025, how amazing! This recognition (For the Ōtaki Kids Market) is a reflection of the incredible su

While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform

I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business

This campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.

I did a silly little quiz on Social media last night, Can We Guess Your Age By the Words You Use? Turns out I'm 17! Who would have thoug

Every once in a while you hear a story which resonates with you, empowers you and fills you with positivity. I had the privilege of hearing

I regularly chat with my Mum about work; we share insights, experiences and my goals. She often claims she doesn’t really “get” digital mark

A few months ago on LinkedIn it was popular to recruiter and/or candidate bash. Now the latest trend seems to be writing self proclaiming st

In this digital age, the majority of businesses now have some form of social engagement.  As well as businesses having multiple social media

Social media brings us closer to our customers, we are able to gauge real time responses and immediately engage with our followers.

LinkedIn offers many great functionalities and one of those is Recommendations, an important part of LinkedIn, recommendations should be tre

Last week at a Future of the Workplace event I was talking to a gentleman who was interested in the topic of Millennials in the Workplace.

About a week ago I liked an article on LinkedIn, which was written by one of my connections, Eugene McCormick from Passle. In fact, I actual

I was invited by a London based youth charity, FurtureVersity to attended the Vlogstar Challenge Awards 2017, supported by Jack Petchey Foun

LinkedIn has a cap of 30,000 1st degree connections, a limit of 3,000 connection invitations and an unlimited number of followers.

I recently joined a new group on LinkedIn, and one of the most popular discussion was "In one word what is the biggest challenge facing

Branding is a huge part of marketing and most organisations dream of being automatically recognised by their logo, product or slogan.

Recently on LinkedIn there seems to be a popular trend of posts from Recruiters and candidates, highlighting the lack of communication, unsa

There are many ways to share your Content on Linkedin, not just using your Status Updates.

I enjoy sharing on Linkedin and think it's a fantastic place to engage with my connections and group members.

First impressions, we can't stop people making them, but when it comes to Linkedin we can sure help influence those snap decisions.

I recently ran a social media workshop with the main focus on Linkedin, out of the 11 participants, only six of them had a Linkedin account,