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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


The Invisible Hand of Social Media: How Algorithms Shape What We See
Social media isn’t just about staying connected—it’s how millions consume news every day. But what you see on your feed isn’t random. Algorithms filter and prioritise content, often reinforcing existing views while hiding others. This creates filter bubbles, fuels polarisation, and makes misinformation harder to spot. Understanding how algorithms work is the first step to breaking free and making more conscious choices online.
Sep 29, 20252 min read


The Real Reason Your Manager Wants to See Your Daily Tasks
Managers asking employees to list their daily tasks can improve transparency and coordination but may also lead to micromanagement feelings, added admin work, and stress. Understanding the pros and cons helps teams find a balance that supports productivity without unnecessary pressure.
Sep 19, 20254 min read


Embrace the Chaos: Why Marketing Shouldn’t Fear DIY Content (but Guide It Instead)
With Canva, AI, and smartphones in every department, content creation is no longer just marketing’s job. Instead of fighting it, here’s how to empower teams, protect your brand, and embrace the DIY era, without losing control.
Aug 8, 20254 min read


Why Shared Inboxes Don't Cut It: The Chaos of Team Email Management
When your comms or marketing team is juggling a shared inbox, overlapping emails, and unclear ownership—it’s a recipe for missed deadlines, duplicated work, and rising stress. Relying on a cluttered inbox without a proper ticketing or intake system means your team can’t track incoming jobs, measure performance, or spot issues across the wider business. In short: it’s unsustainable. This blog explores the risks of inbox chaos and the benefits of moving to a structured, trackab
Jul 25, 20254 min read


Digital Tools at Work: Powerful, but only with direction
In today’s digital workplace, we rely on tools like Teams, Trello, email, and Messenger to stay connected and productive. But without structure, these tools can become overwhelming and counterproductive. This blog explores how to get the best out of your digital stack — and why direction matters more than ever.
Jul 18, 20253 min read


Why Two-Factor Authentication Is a Must for Your Business Facebook Page
Protect your business’s Facebook page by enabling Two-Factor Authentication (2FA). With multiple team members accessing your Meta account—often using personal emails without strong security—your page is vulnerable to hacks that can cause costly disruptions. Learn why 2FA is essential and how it safeguards your brand.
Jul 16, 20255 min read


Social media: Trolls, abusers and losers
Working in social media can be very rewarding, but it can also be draining. The constant negativity, moaning and complaining online can take a toll on your mental health, occasionally getting you down or at worse having an adverse affect on your entire wellbeing.
Jul 13, 20254 min read


Top Free Learning platforms for Digital Marketing Pros
Whether you're upskilling, changing careers, or just starting out in digital marketing, there's no need to break the bank. This guide highlights the best free online learning platforms and webinars for professionals—covering everything from AI and content marketing to social media strategy and analytics. Discover top tools from Harvard, HubSpot, Google, and more.
Jul 8, 20254 min read


Building a Global Thought Leadership Strategy
I built a global thought leadership strategy that gave our team a voice and elevated our brand across the workplace industry. By combining expert insights, real data, and a focus on inclusion, we created content that mattered — from future-focused blogs on AI to diverse perspectives across departments.
Jul 4, 20253 min read


Let’s Stop Saying “Click Here”: Smarter Call-to-Actions for Smarter Users
Back in the ‘90s, “Click Here” made sense — we were all learning how the internet worked. But today’s audiences are smarter, faster, and easily distracted. If your call-to-actions aren’t pulling their weight, you’re missing valuable engagement. In this blog, we explore why it’s time to retire vague links and how to write smarter, clearer alternatives — even if you don’t have fancy tools.
Jul 2, 20253 min read


Using Facebook Stories in Your Marketing Strategy: Pros, Cons & Best Practices
Facebook Stories can boost visibility and engagement, but they’re not a one-size-fits-all solution. In this blog, we unpack the strengths and limitations of Stories, share when to use them, and explain why they work best alongside longer-lasting content.
Jun 30, 20254 min read


Partnering with WORKTECH Academy — Sharing Thought Leadership for the Future of Work
Partnering with WORKTECH Academy was a pivotal step in sharing thought leadership on the future of work. Through this collaboration, we explored emerging workplace trends, innovation, and the evolving role of technology — helping position our brand at the forefront of workplace transformation.
Jun 30, 20252 min read
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