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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


Can You Tell If This Blog Was Written by AI?
Think you can tell the difference between human and AI writing? Read both versions, make your guess, and discover how close AI content has come to sounding human.
4 hours ago7 min read


AI & Engagement: How Digital Tools Are Transforming Local Government Consultations
Explore how AI is transforming public engagement and consultation for local government. From Facebook comment analysis to smart digital tools, discover the future of community participation and decision-making.
3 days ago6 min read


The Evolution of Infographics (and a look back at 2016)
The Evolution of Infographics (and a look back at 2016) and key learnings for 2025.
Jun 142 min read


Outpaced by the Algorithm: Career Crisis in the Age of AI
There’s a quiet crisis unfolding in boardrooms, Zoom calls, and staff kitchens across the world — a generational struggle to keep up with the relentless march of technology. Among those most impacted?
Jun 142 min read


Is the Workplace Ready for AI Assistants?
As part of a wider strategy exploring Artificial Intelligence, Virtual and Augmented Reality, I had the opportunity to research, write, and produce an eBook that asked one of the most pressing questions in modern business:“Is the Workplace Ready for AI Assistants?”
Jun 142 min read


UK Twitter Strategy: Driving Thought Leadership with a Dash of Sass
As part of the UK content strategy for Condeco, I developed a simple yet powerful Twitter campaign that brought our thought leadership to life — with visual consistency, strategic links, and a cheeky sense of humour.
Mar 91 min read


Establishing Thought Leadership: Championing Women in Tech at Condeco UK
As part of a wider digital strategy in 2019, I developed and delivered a campaign to position Condeco UK as a thought leader in the workplace technology industry — with a strong, purposeful focus on promoting women in technology.
Feb 251 min read


Global Workplace Research: Visualising Work Culture Around the World
One of the most well-loved and widely read thought leadership pieces at Condeco was the article “Different Countries, Different Work Cultures.” To keep it relevant and reflective of the changing workplace landscape.
Feb 211 min read


Building a Global Content Hub: Strategically Powering the Modern Workplace
As part of a global content rollout at Condeco, I led the creation of a digital online resource hub — designed to give customers a central place to find, read, download, and engage with all of our existing and future content.
Jan 201 min read


Award-Nominated Digital Innovation: Social Strategy for SolX Consulting
Back in 2013, I was honoured to be nominated for the Women in IT Awards – Innovated Digital Campaign category for my work with SolX Consulting
Jul 14, 20241 min read


Gen Z Think Tank – Shaping the Future of the Office
To better understand how the next generation views the evolving world of work, I brought together a broad group of Gen Z participants (born between 1995 and 2015) for a dedicated Think Tank session focused on the future of the office.
Apr 7, 20242 min read


Building a Strategic Partnership with LinkedIn – Empowering Teams from Within
While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform
May 29, 20232 min read


Leading the Global Conversation on the Future of Work
As part of Condeco’s annual Global Workplace Research Project, I had the opportunity to project manage and create the framework for one of the company’s most influential thought leadership initiatives to date.
May 28, 20232 min read


Creating a Magical Online Experience for Tamariki — Beyond Facebook
During the school holidays the Porirua Library wanted to offer something different. Something magical. And more importantly, something that didn’t rely solely on Facebook.
Oct 2, 20221 min read


Women in Technology – Penny Haslam on Confidence and Empowerment
As part of the Women in Technology campaign, I had the opportunity to collaborate with Penny Haslam, former BBC presenter, speaker, and confidence coach.
May 15, 20222 min read


Spotlight on Women in Technology – Bernadette Collins Talks Formula One
Back in 2018, I had the privilege of contributing to the Women in Technology campaign — an initiative close to my heart that aimed to spotlight and celebrate the achievements of women across STEM industries.
May 8, 20222 min read


One innovative way to use QR Codes
Collaborating with the Porirua City Council Cemetery Team and local historian Allan Dodson. The aim was for visitors to the historic...
Apr 22, 20222 min read


Do we really need another reboot?
I recently watched a couple of episodes of the Sex and City reboot, And just like that. What a disappointment. I was in my 20s when I...
Feb 6, 20223 min read


2 of the Best Technology-Inspired Valentine's Day Marketing Campaign
I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business
Jan 19, 20223 min read


One way to create employee engagement on Instagram
Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.
Jan 9, 20222 min read
Great example of Employee engagement on twitter
Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees.
Jan 2, 20221 min read
One creative way to showcase your workplace on social media
This campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.
Dec 5, 20211 min read


Partnership Spotlight: Where Workplace Works
As part of our broader digital transformation strategy, I teamed up with change management experts Jackie Furey and Grahame Bird from Where Workplace Works to co-create “A Simple Guide to Change Management”
Sep 30, 20182 min read


What the @&!£ is Nibbler?
Last night I watched a Netflix documentary, “Man V Snake” Nope, not a nature film, it was actually about computer games and a chap called Ti
Aug 31, 20182 min read
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