Think you can tell the difference between human and AI writing? Read both versions, make your guess, and discover how close AI content has come to sounding human.

LinkedIn is one of the most powerful — and misunderstood — platforms in your digital toolkit. If your business isn’t encouraging staff to use it, you’re missing a golden opportunity to amplify your message and humanise your brand. In this post, I explore why LinkedIn deserves more credit, how leadership hesitation holds teams back, and why empowering employees to engage is the smartest strategy you’re not using (yet).

Rob Ford was one of the most controversial political figures of his time — yet undeniably one of the most memorable. Despite scandals, substance abuse, and public backlash, the former Toronto mayor maintained strong support through a raw, relentless, and often outrageous marketing style. In this blog, we explore how Ford’s unconventional approach to public image, unapologetic authenticity, and constant visibility kept him in the public’s favour — and what modern marketers can

The Evolution of Infographics (and a look back at 2016) and key learnings for 2025.

There’s a quiet crisis unfolding in boardrooms, Zoom calls, and staff kitchens across the world — a generational struggle to keep up with the relentless march of technology. Among those most impacted?

As part of a wider strategy exploring Artificial Intelligence, Virtual and Augmented Reality, I had the opportunity to research, write, and produce an eBook that asked one of the most pressing questions in modern business:“Is the Workplace Ready for AI Assistants?”

As part of the UK content strategy for Condeco, I developed a simple yet powerful Twitter campaign that brought our thought leadership to life — with visual consistency, strategic links, and a cheeky sense of humour.

One of the most well-loved and widely read thought leadership pieces at Condeco was the article “Different Countries, Different Work Cultures.” To keep it relevant and reflective of the changing workplace landscape.

I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner.

As part of a global content rollout at Condeco, I led the creation of a digital online resource hub — designed to give customers a central place to find, read, download, and engage with all of our existing and future content.

When COVID-19 restrictions disrupted our usual festive plans, we faced a challenge: how could we still create a magical Christmas experience for tamariki and their whānau — while keeping everyone safe?

While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform

Collaborating with the Porirua City Council Cemetery Team and local historian Allan Dodson. The aim was for visitors to the historic...

How far do you go to express your views online? Do you put in your two cents worth? Are you polite or do you " fucking " go for it? When...

I recently watched a couple of episodes of the Sex and City reboot, And just like that. What a disappointment. I was in my 20s when I...

I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business

Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.

Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees.

This campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.

500 Million tweets are posted on twitter everyday, standing out from the crowd even if you're a celebrity, can be a struggle.

Lazy or Scared? Our world of communication has changed dramatically over the last decade, there are now so many ways to communicate with...

How well do you adjust to changes? When you have had a bad experience or preconceptions of a situation how easy is it for you to change...

One of my favourite things to do is read social media comments, often hilarious and generally more insightful than the original post. One o

About 18 months ago, when I was living and working in London I caught an Uber home after a long day in the office, my driver casually asked