Social media isn’t just about staying connected—it’s how millions consume news every day. But what you see on your feed isn’t random. Algorithms filter and prioritise content, often reinforcing existing views while hiding others. This creates filter bubbles, fuels polarisation, and makes misinformation harder to spot. Understanding how algorithms work is the first step to breaking free and making more conscious choices online.

Writing publicly isn’t just about words, it’s about courage. The hardest part isn’t always what you write, but deciding what to write when the risk of backlash feels high.

With Canva, AI, and smartphones in every department, content creation is no longer just marketing’s job. Instead of fighting it, here’s how to empower teams, protect your brand, and embrace the DIY era, without losing control.

We all know that one person obsessed with the em dash—declaring it the most elegant punctuation ever. But lately, its presence has exploded, from blog posts to AI-generated text. Is the em dash truly a sign of machine writing—or just a misunderstood stylistic choice?

Ever found yourself 2 minutes deep into a video where someone’s turning old tyres into a sofa... and wondered how you got there? You’re not alone. Viral content creators know exactly how to hook your brain. This blog explores the wild world of ridiculous online videos, the sneaky science behind your curiosity, and why these clips get billions of views—even when they make zero sense.

When your comms or marketing team is juggling a shared inbox, overlapping emails, and unclear ownership—it’s a recipe for missed deadlines, duplicated work, and rising stress. Relying on a cluttered inbox without a proper ticketing or intake system means your team can’t track incoming jobs, measure performance, or spot issues across the wider business. In short: it’s unsustainable. This blog explores the risks of inbox chaos and the benefits of moving to a structured, trackab

When comms and marketing teams work without a strategy, things get reactive and chaotic. But with the right plan in place? Everything changes. Learn how a smart strategy brings clarity, focus, and confidence to your work.

The Coldplay concert kiss cam moment that exposed tech CEO Andy Byron and his HR executive in an awkward embrace didn’t just spark gossip—it ignited a social media firestorm of memes, brand parodies, and viral content. This blog explores the public’s fascination with the scandal, the flood of memes that followed, and what this says about our culture’s obsession with real-time viral moments.

In today’s digital workplace, we rely on tools like Teams, Trello, email, and Messenger to stay connected and productive. But without structure, these tools can become overwhelming and counterproductive. This blog explores how to get the best out of your digital stack — and why direction matters more than ever.

Whether you're upskilling, changing careers, or just starting out in digital marketing, there's no need to break the bank. This guide highlights the best free online learning platforms and webinars for professionals—covering everything from AI and content marketing to social media strategy and analytics. Discover top tools from Harvard, HubSpot, Google, and more.

I built a global thought leadership strategy that gave our team a voice and elevated our brand across the workplace industry. By combining expert insights, real data, and a focus on inclusion, we created content that mattered — from future-focused blogs on AI to diverse perspectives across departments.

Back in the ‘90s, “Click Here” made sense — we were all learning how the internet worked. But today’s audiences are smarter, faster, and easily distracted. If your call-to-actions aren’t pulling their weight, you’re missing valuable engagement. In this blog, we explore why it’s time to retire vague links and how to write smarter, clearer alternatives — even if you don’t have fancy tools.

Wix.com has quietly introduced some handy AI tools that make content creation a little easier — and a lot more fun. From generating meta descriptions and blog excerpts to experimenting with the beta version of the AI Image Creator, these tools are simple, smart, and surprisingly helpful for busy creators looking to save time and add flair to their sites.

Think you can tell the difference between human and AI writing? Read both versions, make your guess, and discover how close AI content has come to sounding human.

LinkedIn is one of the most powerful — and misunderstood — platforms in your digital toolkit. If your business isn’t encouraging staff to use it, you’re missing a golden opportunity to amplify your message and humanise your brand. In this post, I explore why LinkedIn deserves more credit, how leadership hesitation holds teams back, and why empowering employees to engage is the smartest strategy you’re not using (yet).

Rob Ford was one of the most controversial political figures of his time — yet undeniably one of the most memorable. Despite scandals, substance abuse, and public backlash, the former Toronto mayor maintained strong support through a raw, relentless, and often outrageous marketing style. In this blog, we explore how Ford’s unconventional approach to public image, unapologetic authenticity, and constant visibility kept him in the public’s favour — and what modern marketers can

The Evolution of Infographics (and a look back at 2016) and key learnings for 2025.

There’s a quiet crisis unfolding in boardrooms, Zoom calls, and staff kitchens across the world — a generational struggle to keep up with the relentless march of technology. Among those most impacted?

As part of a wider strategy exploring Artificial Intelligence, Virtual and Augmented Reality, I had the opportunity to research, write, and produce an eBook that asked one of the most pressing questions in modern business:“Is the Workplace Ready for AI Assistants?”

As part of the UK content strategy for Condeco, I developed a simple yet powerful Twitter campaign that brought our thought leadership to life — with visual consistency, strategic links, and a cheeky sense of humour.

One of the most well-loved and widely read thought leadership pieces at Condeco was the article “Different Countries, Different Work Cultures.” To keep it relevant and reflective of the changing workplace landscape.

I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner.

As part of a global content rollout at Condeco, I led the creation of a digital online resource hub — designed to give customers a central place to find, read, download, and engage with all of our existing and future content.

When COVID-19 restrictions disrupted our usual festive plans, we faced a challenge: how could we still create a magical Christmas experience for tamariki and their whānau — while keeping everyone safe?