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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


Why I’m Obsessed with Victoria Emes – The Content Queen of Keeping It Real
If you haven’t come across Victoria Emes yet, get ready for a wildly refreshing scroll. She’s raw, real, and riotously funny—dropping sweary, unfiltered truths about motherhood, midlife and mental health like it’s gospel. With her unapologetic honesty and chaotic charm, Victoria isn’t just another content creator—she’s the mate who tells it like it is, and makes you laugh until you snort doing it.
Jul 53 min read


How to Nail Your Awards Entry — Without Losing Your Mind (or Missing the Deadline)
Writing an award-winning entry isn’t just about sounding impressive — it’s about answering the questions clearly, backing up your claims, and following the instructions to the letter. From involving your team to proofreading and using a mentor, here’s how to give your awards submission the best shot at success.
Jun 303 min read


That Unexpected Moment I Spotted Myself on Volunteering New Zealand
While scrolling online, I unexpectedly spotted a post from Volunteering New Zealand highlighting my work with the Ōtaki Kids Market. It was a reminder that the behind-the-scenes mahi of mentoring and community building truly makes a difference — and sometimes, it gets noticed in the best way.
Jun 292 min read


From Bedtime Books to Bold Podcasts: The Birth of Poopology
It all started with a cheeky bedtime book, a WhatsApp message, and a lot of laughter — and just like that, Poopology was born. What began as a joke between friends turned into a raw, real, and empowering podcast that dives into the unfiltered stories of modern warrior women. In this blog, I share how I became co-host, the vision behind the podcast, and how we embraced a bold, homemade social media vibe to bring our message to life.
Jun 173 min read


Establishing Thought Leadership: Championing Women in Tech at Condeco UK
As part of a wider digital strategy in 2019, I developed and delivered a campaign to position Condeco UK as a thought leader in the workplace technology industry — with a strong, purposeful focus on promoting women in technology.
Feb 251 min read


Kiwibank Local Hero Medallists
I'm one of the Local Hero Medalists for 2025, how amazing! This recognition (For the Ōtaki Kids Market) is a reflection of the incredible su
Feb 212 min read


From paper to digital: How I modernised the Ōtaki Market
When I first got involved with the Ōtaki Market, it was charmingly old-school. Stallholder bookings were scribbled in a handwritten notebook, and contacts were tucked away in a well-worn address book.
Jan 262 min read


Award-Nominated Digital Innovation: Social Strategy for SolX Consulting
Back in 2013, I was honoured to be nominated for the Women in IT Awards – Innovated Digital Campaign category for my work with SolX Consulting
Jul 14, 20241 min read


Embedding Diversity and Inclusion into a Digital Strategy
I was proud to be an active member of the Diversity and Inclusion forum, where we worked to prioritise inclusion, belonging, and representation across every part of the business.
Feb 13, 20242 min read


Exploring Ethics in AI with Tracey Groves – Women in Technology Campaign
As part of the Women in Technology campaign — and aligned with a broader AI Voice Assistant strategy — I had the pleasure of inviting Tracey Groves, renowned technology and AI ethics expert, and Founder of Intelligent Ethics, to contribute a thought-provoking blog article.
May 21, 20232 min read


Women in Technology – Penny Haslam on Confidence and Empowerment
As part of the Women in Technology campaign, I had the opportunity to collaborate with Penny Haslam, former BBC presenter, speaker, and confidence coach.
May 15, 20222 min read


Spotlight on Women in Technology – Bernadette Collins Talks Formula One
Back in 2018, I had the privilege of contributing to the Women in Technology campaign — an initiative close to my heart that aimed to spotlight and celebrate the achievements of women across STEM industries.
May 8, 20222 min read


Why do business leaders keep ignoring toxic employees?
About 18 months ago, when I was living and working in London I caught an Uber home after a long day in the office, my driver casually asked
Jan 7, 20213 min read


Julie Daniel and the Leopard print boots
Finding confidence can come from all places, and sometimes all you need is a little extra boost! Find out how Julie Daniel and a pair of leo
Apr 11, 20192 min read


Finding Confidence - an ode to dancing
When I was eleven, I fell in love with the idea of ballroom dancing. The glamour, style, music and the feeling of freedom as you glided arou
Aug 2, 20182 min read


Being an influencer comes with social responsibility
Every once in a while you hear a story which resonates with you, empowers you and fills you with positivity. I had the privilege of hearing
Aug 1, 20182 min read


It’s all about the delivery...
WOMEN IN LEADERSHIP I 4 Minute Read
Jul 5, 20182 min read


Being made redundant because I’m pregnant
I recent read an article 'I was forced from my job for giving birth' and I was so enraged at the level of discrimination women still
Jun 1, 20182 min read


My advise to my 18 year old self.
A few days ago I was contacted by a Workplace Consultant who was conducting a study on advise you would give your 18 year old self. It made
Mar 12, 20182 min read


Balancing Parenthood and your Career
I have three small children and they can be a handful, on any given morning I could easily negotiate with Mr Three on the fundamental proces
Mar 10, 20183 min read


Is Workplace Discrimination being brushed under the carpet?
If you didn't get the job, would your first thought be to run to a newspaper and declare how unjust and unfair it was? Guess it depends
Oct 6, 20172 min read


An evening with Sophie Dahl
A few nights ago my pal invited me to a evening with Sophie Dahl in conjunction with Red Smart Women Week 2017. As I suspected Sophie was po
Oct 4, 20174 min read


My question to Mark Richardson
I'm a Kiwi living in London and this morning I was messaging my pal in New Zealand, who mentioned the Labour Party has a new leader, Jac
Aug 3, 20172 min read


Virtual reality and the future of social media
Yesterday I stumbled across an article about Virtual Reality, this technology is huge, and the role it plays in gaming has turned it into a
Jul 7, 20172 min read
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