Four months ago, I was made redundant. It was tough, but now I’m in a role I love - and I’ve realised something powerful. Campaigns I created are still running, proving that good content has a life of its own. From no-budget recycling projects to a 60th anniversary celebration and election campaigns, my work continues to make an impact even after I’ve moved on.

Social media isn’t just about staying connected—it’s how millions consume news every day. But what you see on your feed isn’t random. Algorithms filter and prioritise content, often reinforcing existing views while hiding others. This creates filter bubbles, fuels polarisation, and makes misinformation harder to spot. Understanding how algorithms work is the first step to breaking free and making more conscious choices online.

Writing publicly isn’t just about words, it’s about courage. The hardest part isn’t always what you write, but deciding what to write when the risk of backlash feels high.

Having too many people on your Meta (Facebook) account puts your business at risk. From personal photos posted by mistake to security breaches and lost control, it's essential to reduce access. Removing users isn’t always simple—it often requires internal negotiation, policy backing, and a formal process. This blog explores real-world pitfalls, shares best-practice examples, and explains how to clean up your Facebook page before it becomes a liability.

In today’s high-stakes digital environment, leadership can no longer afford to stay silent. When public conversations turn heated, frontline social media staff look to the top for clarity. Without it, they’re left to make judgment calls that carry the weight of the organisation’s reputation. The data is clear: 76% of employees expect CEOs to take a stand on societal issues, and brands with clear leadership-guided values recover five times faster from online crises.

When advice around tone and messaging is ignored, the consequences can be immediate and overwhelming. What could have been avoided with a few small adjustments often turns into a flood of backlash, forcing moderation teams into crisis mode.

With Canva, AI, and smartphones in every department, content creation is no longer just marketing’s job. Instead of fighting it, here’s how to empower teams, protect your brand, and embrace the DIY era, without losing control.

Ever found yourself 2 minutes deep into a video where someone’s turning old tyres into a sofa... and wondered how you got there? You’re not alone. Viral content creators know exactly how to hook your brain. This blog explores the wild world of ridiculous online videos, the sneaky science behind your curiosity, and why these clips get billions of views—even when they make zero sense.

When lockdown hit in 2020, I started filming daily video diaries of life at home with my three kids. Using just my phone and a simple editing app, I captured everything from dance parties to meltdowns. What began as a creative outlet quickly became a way to stay connected, with friends and family tuning in each day — and even joining in with their own dance clips from around the world.

Working from home isn’t about clocking in from your kitchen and slacking off—it’s about trust, discipline, and outcomes. In NZ, nearly 900,000 people now work remotely, and over 50% say they’re more productive. I've worked in cultures that embraced flexibility and others that feared it. The difference? Mindset. With the right support and trust, remote work isn't just possible—it’s powerful.

When comms and marketing teams work without a strategy, things get reactive and chaotic. But with the right plan in place? Everything changes. Learn how a smart strategy brings clarity, focus, and confidence to your work.

The Coldplay concert kiss cam moment that exposed tech CEO Andy Byron and his HR executive in an awkward embrace didn’t just spark gossip—it ignited a social media firestorm of memes, brand parodies, and viral content. This blog explores the public’s fascination with the scandal, the flood of memes that followed, and what this says about our culture’s obsession with real-time viral moments.