top of page
Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


Lockdown Diaries: Capturing the Chaos, Joy, and Reality of Family Life in 2020
When lockdown hit in 2020, I started filming daily video diaries of life at home with my three kids. Using just my phone and a simple editing app, I captured everything from dance parties to meltdowns. What began as a creative outlet quickly became a way to stay connected, with friends and family tuning in each day — and even joining in with their own dance clips from around the world.
3 days ago2 min read


Working From Home: Trust, Technology, and the Truth About Productivity
Working from home isn’t about clocking in from your kitchen and slacking off—it’s about trust, discipline, and outcomes. In NZ, nearly 900,000 people now work remotely, and over 50% say they’re more productive. I've worked in cultures that embraced flexibility and others that feared it. The difference? Mindset. With the right support and trust, remote work isn't just possible—it’s powerful.
3 days ago2 min read


No Strategy? No Worries — Until It’s Chaos. Why a Marketing Strategy is Your Secret to Success
When comms and marketing teams work without a strategy, things get reactive and chaotic. But with the right plan in place? Everything changes. Learn how a smart strategy brings clarity, focus, and confidence to your work.
Jul 194 min read


When the Kiss Cam Becomes a Corporate Catastrophe — Why We’re Obsessed with the Coldplay CEO Scandal
The Coldplay concert kiss cam moment that exposed tech CEO Andy Byron and his HR executive in an awkward embrace didn’t just spark gossip—it ignited a social media firestorm of memes, brand parodies, and viral content. This blog explores the public’s fascination with the scandal, the flood of memes that followed, and what this says about our culture’s obsession with real-time viral moments.
Jul 193 min read


Why You Shouldn’t Delete That TikTok (Even If No One Watched It)
Before you delete that underperforming TikTok, take a breath. Just because a video didn’t go viral doesn’t mean it didn’t serve a purpose. Every post helps train the algorithm, adds depth to your profile, and can still influence potential customers. Plus, there’s a smarter option—recycling. With a new hook, updated visuals, or better timing, older content can be repurposed to perform even better. In this post, we break down why deleting could hurt your growth and how to refre
Jul 174 min read


Why Two-Factor Authentication Is a Must for Your Business Facebook Page
Protect your business’s Facebook page by enabling Two-Factor Authentication (2FA). With multiple team members accessing your Meta account—often using personal emails without strong security—your page is vulnerable to hacks that can cause costly disruptions. Learn why 2FA is essential and how it safeguards your brand.
Jul 165 min read


Climbing the Ladder: Social Media Roles from Coordinator to Principal
From scheduling posts to shaping enterprise-wide strategy, social media roles have evolved dramatically. This blog breaks down the key differences between a Social Media Coordinator, Advisor, Senior Advisor, and Principal—what each role does, where the responsibilities lie, and how they contribute to the overall success of a modern organisation. Whether you're starting out or looking to grow your digital career, understanding these roles can help map your next step.
Jul 143 min read


Social media: Trolls, abusers and losers
Working in social media can be very rewarding, but it can also be draining. The constant negativity, moaning and complaining online can take a toll on your mental health, occasionally getting you down or at worse having an adverse affect on your entire wellbeing.
Jul 134 min read


Why I’m Obsessed with Victoria Emes – The Content Queen of Keeping It Real
If you haven’t come across Victoria Emes yet, get ready for a wildly refreshing scroll. She’s raw, real, and riotously funny—dropping sweary, unfiltered truths about motherhood, midlife and mental health like it’s gospel. With her unapologetic honesty and chaotic charm, Victoria isn’t just another content creator—she’s the mate who tells it like it is, and makes you laugh until you snort doing it.
Jul 53 min read


Using Facebook Stories in Your Marketing Strategy: Pros, Cons & Best Practices
Facebook Stories can boost visibility and engagement, but they’re not a one-size-fits-all solution. In this blog, we unpack the strengths and limitations of Stories, share when to use them, and explain why they work best alongside longer-lasting content.
Jun 304 min read


Facebook for Business: What to Post and Where
Facebook is more than just a feed—it's a flexible toolkit for business communication. From quick-fire Stories to long-lasting video content, each post type has its own strengths. In this blog, we break down the best uses for Stories, Reels, Feed posts, Events, Messenger, and more—so you can post with purpose and tailor your message for maximum impact.
Jun 273 min read


Social Media Moderation: Best Practices for Protecting Your Brand and Your People
Social media isn’t just about likes and shares — it’s about managing real conversations in real time, often in high-pressure situations. This blog explores best practices for moderation, the vital role executive leadership plays in guiding brand tone, and why your digital team should always be part of content decisions. From trolls and misinformation to staying in your lane, here’s how to protect your people and your platform.
Jun 243 min read


AI & Engagement: How Digital Tools Are Transforming Local Government Consultations
Explore how AI is transforming public engagement and consultation for local government. From Facebook comment analysis to smart digital tools, discover the future of community participation and decision-making.
Jun 226 min read


Lost in the Feed: Why Context Matters in Social Media Posts
Inside jokes and random shoutouts might get laughs in the office — but on social media, they often lead to confusion. In this blog, we explore why context is everything when posting online. Whether it’s introducing someone properly or avoiding vague captions, the key is to make sure even first-time followers feel included, informed, and engaged.
Jun 202 min read


Outpaced by the Algorithm: Career Crisis in the Age of AI
There’s a quiet crisis unfolding in boardrooms, Zoom calls, and staff kitchens across the world — a generational struggle to keep up with the relentless march of technology. Among those most impacted?
Jun 142 min read


Kiwibank Local Hero Medallists
I'm one of the Local Hero Medalists for 2025, how amazing! This recognition (For the Ōtaki Kids Market) is a reflection of the incredible su
Feb 212 min read


Nominated for Best Social Media Tool 2013: The Dashboard Vote on Salesforce.com
I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner.
Feb 132 min read


Santa in the City: A Facebook Campaign That Brought Christmas Magic to Porirua During COVID
When COVID-19 restrictions disrupted our usual festive plans, we faced a challenge: how could we still create a magical Christmas experience for tamariki and their whānau — while keeping everyone safe?
Aug 13, 20232 min read


Building a Strategic Partnership with LinkedIn – Empowering Teams from Within
While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform
May 29, 20232 min read


The Wild West of online comments
How far do you go to express your views online? Do you put in your two cents worth? Are you polite or do you " fucking " go for it? When...
Feb 12, 20224 min read


2 of the Best Technology-Inspired Valentine's Day Marketing Campaign
I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business
Jan 19, 20223 min read


One way to create employee engagement on Instagram
Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.
Jan 9, 20222 min read
Great example of Employee engagement on twitter
Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees.
Jan 2, 20221 min read
One creative way to showcase your workplace on social media
This campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.
Dec 5, 20211 min read
bottom of page