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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


Why You Shouldn’t Delete That TikTok (Even If No One Watched It)
Before you delete that underperforming TikTok, take a breath. Just because a video didn’t go viral doesn’t mean it didn’t serve a purpose. Every post helps train the algorithm, adds depth to your profile, and can still influence potential customers. Plus, there’s a smarter option—recycling. With a new hook, updated visuals, or better timing, older content can be repurposed to perform even better. In this post, we break down why deleting could hurt your growth and how to refre
2 days ago4 min read


Why Two-Factor Authentication Is a Must for Your Business Facebook Page
Protect your business’s Facebook page by enabling Two-Factor Authentication (2FA). With multiple team members accessing your Meta account—often using personal emails without strong security—your page is vulnerable to hacks that can cause costly disruptions. Learn why 2FA is essential and how it safeguards your brand.
3 days ago5 min read


Climbing the Ladder: Social Media Roles from Coordinator to Principal
From scheduling posts to shaping enterprise-wide strategy, social media roles have evolved dramatically. This blog breaks down the key differences between a Social Media Coordinator, Advisor, Senior Advisor, and Principal—what each role does, where the responsibilities lie, and how they contribute to the overall success of a modern organisation. Whether you're starting out or looking to grow your digital career, understanding these roles can help map your next step.
5 days ago3 min read


Social media: Trolls, abusers and losers
Working in social media can be very rewarding, but it can also be draining. The constant negativity, moaning and complaining online can take a toll on your mental health, occasionally getting you down or at worse having an adverse affect on your entire wellbeing.
6 days ago4 min read


Why I’m Obsessed with Victoria Emes – The Content Queen of Keeping It Real
If you haven’t come across Victoria Emes yet, get ready for a wildly refreshing scroll. She’s raw, real, and riotously funny—dropping sweary, unfiltered truths about motherhood, midlife and mental health like it’s gospel. With her unapologetic honesty and chaotic charm, Victoria isn’t just another content creator—she’s the mate who tells it like it is, and makes you laugh until you snort doing it.
Jul 53 min read


Using Facebook Stories in Your Marketing Strategy: Pros, Cons & Best Practices
Facebook Stories can boost visibility and engagement, but they’re not a one-size-fits-all solution. In this blog, we unpack the strengths and limitations of Stories, share when to use them, and explain why they work best alongside longer-lasting content.
Jun 304 min read


Facebook for Business: What to Post and Where
Facebook is more than just a feed—it's a flexible toolkit for business communication. From quick-fire Stories to long-lasting video content, each post type has its own strengths. In this blog, we break down the best uses for Stories, Reels, Feed posts, Events, Messenger, and more—so you can post with purpose and tailor your message for maximum impact.
Jun 273 min read


Social Media Moderation: Best Practices for Protecting Your Brand and Your People
Social media isn’t just about likes and shares — it’s about managing real conversations in real time, often in high-pressure situations. This blog explores best practices for moderation, the vital role executive leadership plays in guiding brand tone, and why your digital team should always be part of content decisions. From trolls and misinformation to staying in your lane, here’s how to protect your people and your platform.
Jun 243 min read


AI & Engagement: How Digital Tools Are Transforming Local Government Consultations
Explore how AI is transforming public engagement and consultation for local government. From Facebook comment analysis to smart digital tools, discover the future of community participation and decision-making.
Jun 226 min read


Lost in the Feed: Why Context Matters in Social Media Posts
Inside jokes and random shoutouts might get laughs in the office — but on social media, they often lead to confusion. In this blog, we explore why context is everything when posting online. Whether it’s introducing someone properly or avoiding vague captions, the key is to make sure even first-time followers feel included, informed, and engaged.
Jun 202 min read


Outpaced by the Algorithm: Career Crisis in the Age of AI
There’s a quiet crisis unfolding in boardrooms, Zoom calls, and staff kitchens across the world — a generational struggle to keep up with the relentless march of technology. Among those most impacted?
Jun 142 min read


Kiwibank Local Hero Medallists
I'm one of the Local Hero Medalists for 2025, how amazing! This recognition (For the Ōtaki Kids Market) is a reflection of the incredible su
Feb 212 min read


Nominated for Best Social Media Tool 2013: The Dashboard Vote on Salesforce.com
I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner.
Feb 132 min read


Santa in the City: A Facebook Campaign That Brought Christmas Magic to Porirua During COVID
When COVID-19 restrictions disrupted our usual festive plans, we faced a challenge: how could we still create a magical Christmas experience for tamariki and their whānau — while keeping everyone safe?
Aug 13, 20232 min read


Building a Strategic Partnership with LinkedIn – Empowering Teams from Within
While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform
May 29, 20232 min read


The Wild West of online comments
How far do you go to express your views online? Do you put in your two cents worth? Are you polite or do you " fucking " go for it? When...
Feb 12, 20224 min read


2 of the Best Technology-Inspired Valentine's Day Marketing Campaign
I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business
Jan 19, 20223 min read


One way to create employee engagement on Instagram
Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.
Jan 9, 20222 min read
Great example of Employee engagement on twitter
Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees.
Jan 2, 20221 min read
One creative way to showcase your workplace on social media
This campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.
Dec 5, 20211 min read


A Blunt response - smashing your twitter responses
500 Million tweets are posted on twitter everyday, standing out from the crowd even if you're a celebrity, can be a struggle.
May 30, 20212 min read


6 degrees of social media separation
One of my favourite things to do is read social media comments, often hilarious and generally more insightful than the original post. One o
Jan 7, 20212 min read


Facebook Advertising
Facebook advertising, how exactly are we targeted? Generally the ads I receive on my feed are spot on, usually products I would purchase and
Jul 3, 20192 min read


The fine line between code of conduct and social media guidelines
Who is responsible for what you post on line, we’ll the simple answer is you. You as an individual take full responsibility for what is post
Aug 30, 20182 min read
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