Before you delete that underperforming TikTok, take a breath. Just because a video didn’t go viral doesn’t mean it didn’t serve a purpose. Every post helps train the algorithm, adds depth to your profile, and can still influence potential customers. Plus, there’s a smarter option—recycling. With a new hook, updated visuals, or better timing, older content can be repurposed to perform even better. In this post, we break down why deleting could hurt your growth and how to refre

Protect your business’s Facebook page by enabling Two-Factor Authentication (2FA). With multiple team members accessing your Meta account—often using personal emails without strong security—your page is vulnerable to hacks that can cause costly disruptions. Learn why 2FA is essential and how it safeguards your brand.

From scheduling posts to shaping enterprise-wide strategy, social media roles have evolved dramatically. This blog breaks down the key differences between a Social Media Coordinator, Advisor, Senior Advisor, and Principal—what each role does, where the responsibilities lie, and how they contribute to the overall success of a modern organisation. Whether you're starting out or looking to grow your digital career, understanding these roles can help map your next step.

Working in social media can be very rewarding, but it can also be draining. The constant negativity, moaning and complaining online can take a toll on your mental health, occasionally getting you down or at worse having an adverse affect on your entire wellbeing.

If you haven’t come across Victoria Emes yet, get ready for a wildly refreshing scroll. She’s raw, real, and riotously funny—dropping sweary, unfiltered truths about motherhood, midlife and mental health like it’s gospel. With her unapologetic honesty and chaotic charm, Victoria isn’t just another content creator—she’s the mate who tells it like it is, and makes you laugh until you snort doing it.

Facebook Stories can boost visibility and engagement, but they’re not a one-size-fits-all solution. In this blog, we unpack the strengths and limitations of Stories, share when to use them, and explain why they work best alongside longer-lasting content.

Facebook is more than just a feed—it's a flexible toolkit for business communication. From quick-fire Stories to long-lasting video content, each post type has its own strengths. In this blog, we break down the best uses for Stories, Reels, Feed posts, Events, Messenger, and more—so you can post with purpose and tailor your message for maximum impact.

Social media isn’t just about likes and shares — it’s about managing real conversations in real time, often in high-pressure situations. This blog explores best practices for moderation, the vital role executive leadership plays in guiding brand tone, and why your digital team should always be part of content decisions. From trolls and misinformation to staying in your lane, here’s how to protect your people and your platform.

Explore how AI is transforming public engagement and consultation for local government. From Facebook comment analysis to smart digital tools, discover the future of community participation and decision-making.

Inside jokes and random shoutouts might get laughs in the office — but on social media, they often lead to confusion. In this blog, we explore why context is everything when posting online. Whether it’s introducing someone properly or avoiding vague captions, the key is to make sure even first-time followers feel included, informed, and engaged.

There’s a quiet crisis unfolding in boardrooms, Zoom calls, and staff kitchens across the world — a generational struggle to keep up with the relentless march of technology. Among those most impacted?

I'm one of the Local Hero Medalists for 2025, how amazing! This recognition (For the Ōtaki Kids Market) is a reflection of the incredible su

I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner.

When COVID-19 restrictions disrupted our usual festive plans, we faced a challenge: how could we still create a magical Christmas experience for tamariki and their whānau — while keeping everyone safe?

While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform

How far do you go to express your views online? Do you put in your two cents worth? Are you polite or do you " fucking " go for it? When...

I really enjoy using Valentines day as theme for digital marketing campaigns, it offers a fun, tongue and cheek way to express your business

Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.

Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees.

This campaign showcased strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area.

500 Million tweets are posted on twitter everyday, standing out from the crowd even if you're a celebrity, can be a struggle.

One of my favourite things to do is read social media comments, often hilarious and generally more insightful than the original post. One o

Facebook advertising, how exactly are we targeted? Generally the ads I receive on my feed are spot on, usually products I would purchase and

Who is responsible for what you post on line, we’ll the simple answer is you. You as an individual take full responsibility for what is post