Finding inspiration to write thought leadership can come from anywhere
It can trending topics, politics, world news, colleagues, industry experts, friends and family, well the list goes on. As well as being inspired by stories and experiences, you can also share your thoughts when you disagree with another person point of view. This doesn’t have to be a negative article or a rant, simply your own opinion.
I’ve written several thought leadership articles because I disagreed with a point of view, strategy, process or statement. As people, we all think differently and that’s what makes the conversation interesting!
49% of B2B buyers said their opinion of a company had decreased after reading poor quality content - edelman.com
I had a conversation in the workplace on the concept of trending topics relating to thought leadership, I disagreed with my colleagues opinion, which resulted in me writing Thought Leadership Capitalising on Trending Topics.
It’s difficult to get trending topics right, and as a marketing team, collectively you need to decide what your strategy is going to involve. Businesses have produced some absolutely epic fails over the years, with loosely tying in their subject or products to a trending topic. Just because it's trending, doesn't mean you need to jump on the bandwagon. Content should absolutely always be relevant to your business, because sometimes it just doesn’t work.
Another workplace conversation bought to life Why your social media channels should be aligned. In this digital age, the majority of businesses now have some form of social engagement. As well as businesses having multiple social media platforms, from Facebook, Instagram, LinkedIn and Twitter. It can also be quite common to find a business running multiple Twitter and Facebook accounts which span different verticals or countries.
Aligning your social channels is vital, it should be clear to your audience where they are, who you are and what message as a business you are trying to convey.
Being a working parent is hard, my husband and I have to work like a well-oiled machine, diaries are synced and schedules are kept. After overhearing a flippant comment by a Millennial co-working, complaining about parents on rush hour tubes with children and buggies, I felt compelled to write Balancing your career and parenthood.
I have three small children and they can be a handful, School runs, childcare, after-school clubs, commuting, it’s not easy, so a flippant remark about public transport made me think about my morning routine. As the tide is changing and businesses are becoming more flexible and agile so are our attitudes towards working parents, although it seems some still don’t “get” the complexities of being a working parent.
Don’t know about you, but I’m not very good at my poker face, especially when I’m in a meeting and the other participants are, well, man-splaining, patronising or annoyingly stupid, I can’t stop the eye roll. Which is why I published “How Good is your Poker Face? ”. My poker face is terrible, Most of the time I'm totally unaware I'm even doing it. My husband, family, friends and my close colleagues have on many occasions kindly reminded me to "watch your face".
My passion for social media runs deep, so when another colleague suggests not responding to a customer question on twitter, to me, that is totally unacceptable, which is how “Why you shouldn't ignore customer queries on social media” was published.
Social media brings us closer to our customers. We are able to gauge real-time responses and immediately engage with our followers. When it comes to customer engagement businesses are now expected to instantly respond to queries or complaints submitted on social media.
As well as being passionate about social media, I’m equally passionate about Thought Leadership. And because of the views of another colleague, I wrote “Are you Blogging for Business or Flogging your Product?” Because I believe, Effective thought leadership informs, influences and educates your readers on your industry as a whole, not what your business sells.
Blogging or Thought Leadership as its more commonly know, can be very difficult for businesses to get right. Think of thought leadership for business as being the hub for your industry, it's not about flogging your product or services, that's what your website is for.
How many social media accounts should a business have? This has always caused discussion between marketing teams, which is why I wrote “Tailoring your Twitter Content to match your Market”. Twitter offers you the ability to have multiple accounts and tailor your content more effectively than other platforms. Get to know your audience, and learn about their likes, interests, and behaviours, which will drive targeted content and help you to communicate with them on a more personal level. Understanding your individual markets tastes and needs makes you a popular and relatable business.
So there you have it, a selection of my opinions simply from workplace discussions. I’m deeply passionate about social media and digital content and will never stop learning, discovering and putting my opinions forward.