Video has had a huge impact on marketing
It has changed the way Marketers present their products or ideas. *By 2017, online video will account for 74% of all online traffic, so It's crucial to be engaging. A few days ago I started to watch a video which appeared on my Facebook Feed, a new advertising video for AIG, featuring the All Blacks.
One fifth of your viewers will click away from a video within 10 seconds or less - source
I watched the first 10 seconds and turned if off. Don't get me wrong, I'm a New Zealander and have a passion for the All Blacks, this particular video didn't grab my attention, in fact, it made me feel uncomfortable and a little bit sick.
What made me feel uncomfortable was watching the random tackling of people in the street, from a school girl texting and a bicycle delivery guy. I was watching the video with no sound so I unconsciously added my own sound effects, which, unfortunately, where the sounds of heads cracking on the pavement as they where tackled to the ground by much larger and stronger men.