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Video Marketing, The All Blacks in Japan

Video has had a huge impact on marketing

It has changed the way Marketers present their products or ideas. *By 2017, online video will account for 74% of all online traffic, so It's crucial to be engaging. A few days ago I started to watch a video which appeared on my Facebook Feed, a new advertising video for AIG, featuring the All Blacks.

Video Marketing, The All Blacks in Japan; Claire M Roper

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One fifth of your viewers will click away from a video within 10 seconds or less - source

I watched the first 10 seconds and turned if off. Don't get me wrong, I'm a New Zealander and have a passion for the All Blacks, this particular video didn't grab my attention, in fact, it made me feel uncomfortable and a little bit sick.

85% of Facebook video is watched without sound - DigiDay TWEET THIS STAT

What made me feel uncomfortable was watching the random tackling of people in the street, from a school girl texting and a bicycle delivery guy. I was watching the video with no sound so I unconsciously added my own sound effects, which, unfortunately, where the sounds of heads cracking on the pavement as they where tackled to the ground by much larger and stronger men.

55% of people consume video content thoroughly - HubSpot TWEET THIS STAT