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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​


Video Marketing, The All Blacks in Japan
Video has had a huge impact on marketing, and has changed the way Marketers present their products or ideas.
Apr 17, 20172 min read


3 simple ways to create animated video
Content is King and that king, well he likes his content in visual form Wether that is video or interactive infographic, with 83% of us...
Apr 5, 20172 min read


Five Digital Marketing Predictions for 2017
2017 will see the rise of personalisation, in video, social media engagement, webpages and Interactive Videos. There is no doubt that person
Dec 22, 20164 min read


One Big Stinky Lesson in Digital Marketing we can learn from the creator of Poo-Pourri.
Content that evokes emotion is very powerful, and if you can make people laugh, then chances are people will love your brand.
Aug 16, 20162 min read


Five Digital Marketing Disruptions
The buzz word of the moment is Disruption; disruptions have been upsetting all industries for 100’s of years, the introduction of the...
Jun 28, 20162 min read


Facebook Rants! You had ONE JOB video Description
For those of you who regularly read my blogs, you'll know one of my absolutely favourite things to do is read the comment section on Soc
May 28, 20161 min read


If you don't believe me, get @&%!?
This afternoon on my way to a meeting I watched a You Tube video on Facebook, it was a parody of Bruno Mars Uptown Funk
May 25, 20151 min read


How to turn a Powerpoint Presentation into a Video
Content is King and that king, well he likes his content in visual form, be that video or interactive infographic. 83% of us learn visually
May 14, 20152 min read


Pow! The Power of Powtoon
I'm always on the look out for fantastic online tools to use in campaigns, (especially if they offer a free option), I've been dabbl
Jan 25, 20151 min read
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