top of page
Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


The Evolution of Infographics (and a look back at 2016)
The Evolution of Infographics (and a look back at 2016) and key learnings for 2025.
Jun 142 min read


Is the Workplace Ready for AI Assistants?
As part of a wider strategy exploring Artificial Intelligence, Virtual and Augmented Reality, I had the opportunity to research, write, and produce an eBook that asked one of the most pressing questions in modern business:“Is the Workplace Ready for AI Assistants?”
Jun 142 min read


Nominated for Best Social Media Tool 2013: The Dashboard Vote on Salesforce.com
I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner.
Feb 132 min read


Creating a Magical Online Experience for Tamariki — Beyond Facebook
During the school holidays the Porirua Library wanted to offer something different. Something magical. And more importantly, something that didn’t rely solely on Facebook.
Oct 2, 20221 min read


A Blunt response - smashing your twitter responses
500 Million tweets are posted on twitter everyday, standing out from the crowd even if you're a celebrity, can be a struggle.
May 30, 20212 min read


What the @&!£ is Nibbler?
Last night I watched a Netflix documentary, “Man V Snake” Nope, not a nature film, it was actually about computer games and a chap called Ti
Aug 31, 20182 min read


Social for business: authentic, engaging and full of personality
I regularly chat with my Mum about work; we share insights, experiences and my goals. She often claims she doesn’t really “get” digital mark
Jul 31, 20183 min read


It’s all about the delivery...
WOMEN IN LEADERSHIP I 4 Minute Read
Jul 5, 20182 min read


What would be your Headline?
Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected
Sep 25, 20172 min read


Netflix and Chill - a customer journey
I'm just a little bit obsessed with Netflix, the pure ease of the service makes it perfect for my life, and I'm not the only one, wi
Jun 14, 20172 min read


United in a Social Media Crisis
Social Media and PR should work hand in hand when dealing with a crisis. And your digital team should be prepared by having guidelines.
May 19, 20173 min read


13 Blog Types you might like to try
What kind of blog can you write, well the possibilities are endless. I really enjoying experimenting with different styles and types of blog
May 18, 20173 min read


Six Tips on how to Share your Content using Linkedin
There are many ways to share your Content on Linkedin, not just using your Status Updates.
May 9, 20173 min read


"Why Should I use the Social Media"
I recently ran a social media workshop with the main focus on Linkedin, out of the 11 participants, only six of them had a Linkedin account,
Apr 18, 20172 min read


Video Marketing, The All Blacks in Japan
Video has had a huge impact on marketing, and has changed the way Marketers present their products or ideas.
Apr 17, 20172 min read


11 tips to help you smash that powerpoint presentation...
How many presentations have you sat through and thought you'd loose the will to live. Slides can make or break your presentation,
Apr 11, 20172 min read


Why you should Avoid Using ‘Click Here’ in Link Text
Back in the 1990's when the internet was all new and shiny, people had no clue how to use it. Myself included, so we needed to be...
Apr 10, 20172 min read


The Day I Helped Out At Cypress Primary School
A few weeks ago I visited Cypress Primary School, the Deputy Head Alisa Chapman had asked me to assist with a powerpoint presentation.
Mar 8, 20172 min read


The Online Shopper’s Saga: In Search of a Secure Payment Solution
Retail and consumer behaviour is in the spotlight more than ever with the popularity of online shopping being big business!
Dec 16, 20161 min read


How Pizza Express use Personalised Video and Social Media
A few days ago my husband and I had lunch at Pizza Express, a nice mid afternoon treat while the children where at School and Nursery.
Dec 15, 20162 min read


The best "Thanks for the Follow" I've ever received on Twitter
What do you do when someone followers you on Twitter, do you instantly follow them back, have you set up an automated response
Nov 29, 20161 min read


IoT In Retail Event
Investment in IoT in Retail is expected to reach $2.5 billion by 2020, according to Juniper Research. IoT is rapidly reshaping the whole ret
Nov 29, 20161 min read


One Hot Tip On How to Get Retweets
I use twitter, a lot! And one of the biggest questions I''m always asked is, how to I get lots of retweets? It's not always abou
Aug 19, 20162 min read


One Big Stinky Lesson in Digital Marketing we can learn from the creator of Poo-Pourri.
Content that evokes emotion is very powerful, and if you can make people laugh, then chances are people will love your brand.
Aug 16, 20162 min read
bottom of page