LinkedIn is a unique social media channel
It incorporates Business and Social together in the same place, and this can sometimes cause a little confusion with Linkedin Users, who are perhaps not entirely sure what content they should be sharing. You are sharing content with your business connections; it's a place to put across your points of view, opinions and thought leadership within a professional business environment.
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Think of it as a business social channel where you can enjoy engaging with other like-minded professionals on Industry trends, business news and updates, acquisitions, information as well as joining groups and connecting. When running Linkedin Workshops, I always remind participants the type of content you share on Linkedin is just as important as ensuring your profile is up to date.
However some people still miss the mark with their content sharing, I like to go through my own personal four Golden rules for sharing content on LinkedIn.
Four Golden Rules for Sharing Content on Linkedin
My four golden rules for sharing Content on Linkedin:
Be Thought Provoking
And would you put this in a presentation to a customer
Four examples of Inapproiate Linkedin sharing
I've seen a lot of content shared on Linkedin which I don't feel falls into my personal Golden Rules category and is more of a fit for Facebook or Twitter, remember Linkedin