Four months ago, I was made redundant. It was tough, but now I’m in a role I love - and I’ve realised something powerful. Campaigns I created are still running, proving that good content has a life of its own. From no-budget recycling projects to a 60th anniversary celebration and election campaigns, my work continues to make an impact even after I’ve moved on.

Social media isn’t just about staying connected—it’s how millions consume news every day. But what you see on your feed isn’t random. Algorithms filter and prioritise content, often reinforcing existing views while hiding others. This creates filter bubbles, fuels polarisation, and makes misinformation harder to spot. Understanding how algorithms work is the first step to breaking free and making more conscious choices online.

Ever found yourself 2 minutes deep into a video where someone’s turning old tyres into a sofa... and wondered how you got there? You’re not alone. Viral content creators know exactly how to hook your brain. This blog explores the wild world of ridiculous online videos, the sneaky science behind your curiosity, and why these clips get billions of views—even when they make zero sense.

When lockdown hit in 2020, I started filming daily video diaries of life at home with my three kids. Using just my phone and a simple editing app, I captured everything from dance parties to meltdowns. What began as a creative outlet quickly became a way to stay connected, with friends and family tuning in each day — and even joining in with their own dance clips from around the world.

When comms and marketing teams work without a strategy, things get reactive and chaotic. But with the right plan in place? Everything changes. Learn how a smart strategy brings clarity, focus, and confidence to your work.

From scheduling posts to shaping enterprise-wide strategy, social media roles have evolved dramatically. This blog breaks down the key differences between a Social Media Coordinator, Advisor, Senior Advisor, and Principal—what each role does, where the responsibilities lie, and how they contribute to the overall success of a modern organisation. Whether you're starting out or looking to grow your digital career, understanding these roles can help map your next step.

Rob Ford was one of the most controversial political figures of his time — yet undeniably one of the most memorable. Despite scandals, substance abuse, and public backlash, the former Toronto mayor maintained strong support through a raw, relentless, and often outrageous marketing style. In this blog, we explore how Ford’s unconventional approach to public image, unapologetic authenticity, and constant visibility kept him in the public’s favour — and what modern marketers can

The Evolution of Infographics (and a look back at 2016) and key learnings for 2025.

As part of the UK content strategy for Condeco, I developed a simple yet powerful Twitter campaign that brought our thought leadership to life — with visual consistency, strategic links, and a cheeky sense of humour.

When I first got involved with the Ōtaki Market, it was charmingly old-school. Stallholder bookings were scribbled in a handwritten notebook, and contacts were tucked away in a well-worn address book.

As part of a global content rollout at Condeco, I led the creation of a digital online resource hub — designed to give customers a central place to find, read, download, and engage with all of our existing and future content.

When COVID-19 restrictions disrupted our usual festive plans, we faced a challenge: how could we still create a magical Christmas experience for tamariki and their whānau — while keeping everyone safe?

Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.

Thought leadership can be hard to get right I believe every article needs to be insightful, helpful and inline with your industry.

I did a silly little quiz on Social media last night, Can We Guess Your Age By the Words You Use? Turns out I'm 17! Who would have thoug

I regularly chat with my Mum about work; we share insights, experiences and my goals. She often claims she doesn’t really “get” digital mark

It’s been a gorgeous hot summer in London this year and at the weekend I took my children to get an ice cream. We rocked up to the counter a

Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected

There is almost an endless supply of trending topics available On social media, from annual days celebrating doughnuts, pets or authors, ind

Last night my husband and I watched a programme on minimalism, centring around two men who took all the 'stuff' they owned and...

Blogging or Thought Leadership as its more commonly know, can be very difficult for businesses to get right.

I recently joined a new group on LinkedIn, and one of the most popular discussion was "In one word what is the biggest challenge facing

Recently on LinkedIn there seems to be a popular trend of posts from Recruiters and candidates, highlighting the lack of communication, unsa

I'm just a little bit obsessed with Netflix, the pure ease of the service makes it perfect for my life, and I'm not the only one, wi