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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


Whose Job Is It to Water the Office Plants? And Why Is There a Garden Gnome Involved?
Not all team-building efforts are created equal — and sometimes, they backfire. From forced chore rosters to quirky “fun” initiatives like desk gnomes and plant-watering duty, well-meaning engagement strategies can leave staff feeling disrespected, stressed, or checked out. It’s time for HR, managers, and engagement leads to look beyond surface-level fun and tune into what the data and employee voices are really saying: autonomy, purpose, and respect matter more than novelty.
Jul 213 min read


No Strategy? No Worries — Until It’s Chaos. Why a Marketing Strategy is Your Secret to Success
When comms and marketing teams work without a strategy, things get reactive and chaotic. But with the right plan in place? Everything changes. Learn how a smart strategy brings clarity, focus, and confidence to your work.
Jul 194 min read


Top Free Learning platforms for Digital Marketing Pros
Whether you're upskilling, changing careers, or just starting out in digital marketing, there's no need to break the bank. This guide highlights the best free online learning platforms and webinars for professionals—covering everything from AI and content marketing to social media strategy and analytics. Discover top tools from Harvard, HubSpot, Google, and more.
Jul 84 min read


Building a Global Thought Leadership Strategy
I built a global thought leadership strategy that gave our team a voice and elevated our brand across the workplace industry. By combining expert insights, real data, and a focus on inclusion, we created content that mattered — from future-focused blogs on AI to diverse perspectives across departments.
Jul 43 min read


Partnering with WORKTECH Academy — Sharing Thought Leadership for the Future of Work
Partnering with WORKTECH Academy was a pivotal step in sharing thought leadership on the future of work. Through this collaboration, we explored emerging workplace trends, innovation, and the evolving role of technology — helping position our brand at the forefront of workplace transformation.
Jun 302 min read


Can You Tell If This Blog Was Written by AI?
Think you can tell the difference between human and AI writing? Read both versions, make your guess, and discover how close AI content has come to sounding human.
Jun 257 min read


Resilient Leadership: Lessons from the Ice
What does surviving a life-threatening expedition in Antarctica have to do with leading a team through tough times? As I discovered in Harvard’s free Resilient Leadership course, quite a lot. Through the lens of Ernest Shackleton’s incredible story, I explored how courage, adaptability, and empathy can turn crisis into cohesion. A powerful reminder that true leadership isn’t about control — it’s about guiding others with resilience when everything else is uncertain.
Jun 181 min read


From Bedtime Books to Bold Podcasts: The Birth of Poopology
It all started with a cheeky bedtime book, a WhatsApp message, and a lot of laughter — and just like that, Poopology was born. What began as a joke between friends turned into a raw, real, and empowering podcast that dives into the unfiltered stories of modern warrior women. In this blog, I share how I became co-host, the vision behind the podcast, and how we embraced a bold, homemade social media vibe to bring our message to life.
Jun 173 min read


Is the Workplace Ready for AI Assistants?
As part of a wider strategy exploring Artificial Intelligence, Virtual and Augmented Reality, I had the opportunity to research, write, and produce an eBook that asked one of the most pressing questions in modern business:“Is the Workplace Ready for AI Assistants?”
Jun 142 min read


Establishing Thought Leadership: Championing Women in Tech at Condeco UK
As part of a wider digital strategy in 2019, I developed and delivered a campaign to position Condeco UK as a thought leader in the workplace technology industry — with a strong, purposeful focus on promoting women in technology.
Feb 251 min read


Global Workplace Research: Visualising Work Culture Around the World
One of the most well-loved and widely read thought leadership pieces at Condeco was the article “Different Countries, Different Work Cultures.” To keep it relevant and reflective of the changing workplace landscape.
Feb 211 min read


From paper to digital: How I modernised the Ōtaki Market
When I first got involved with the Ōtaki Market, it was charmingly old-school. Stallholder bookings were scribbled in a handwritten notebook, and contacts were tucked away in a well-worn address book.
Jan 262 min read


Gen Z Think Tank – Shaping the Future of the Office
To better understand how the next generation views the evolving world of work, I brought together a broad group of Gen Z participants (born between 1995 and 2015) for a dedicated Think Tank session focused on the future of the office.
Apr 7, 20242 min read


Embedding Diversity and Inclusion into a Digital Strategy
I was proud to be an active member of the Diversity and Inclusion forum, where we worked to prioritise inclusion, belonging, and representation across every part of the business.
Feb 13, 20242 min read


Leading the Global Conversation on the Future of Work
As part of Condeco’s annual Global Workplace Research Project, I had the opportunity to project manage and create the framework for one of the company’s most influential thought leadership initiatives to date.
May 28, 20232 min read


Exploring Ethics in AI with Tracey Groves – Women in Technology Campaign
As part of the Women in Technology campaign — and aligned with a broader AI Voice Assistant strategy — I had the pleasure of inviting Tracey Groves, renowned technology and AI ethics expert, and Founder of Intelligent Ethics, to contribute a thought-provoking blog article.
May 21, 20232 min read


Women in Technology – Penny Haslam on Confidence and Empowerment
As part of the Women in Technology campaign, I had the opportunity to collaborate with Penny Haslam, former BBC presenter, speaker, and confidence coach.
May 15, 20222 min read


Partnership Spotlight: Where Workplace Works
As part of our broader digital transformation strategy, I teamed up with change management experts Jackie Furey and Grahame Bird from Where Workplace Works to co-create “A Simple Guide to Change Management”
Sep 30, 20182 min read


Light and Fluffy or Insightful and Informative
Thought leadership can be hard to get right I believe every article needs to be insightful, helpful and inline with your industry.
Aug 3, 20183 min read


17 influences on social media
I did a silly little quiz on Social media last night, Can We Guess Your Age By the Words You Use? Turns out I'm 17! Who would have thoug
Aug 2, 20183 min read


It’s all about the delivery...
WOMEN IN LEADERSHIP I 4 Minute Read
Jul 5, 20182 min read


My 21st work anniversary
This year marks 21 years since I entered the workforce, some of technology we have today simply didn't exist when I started my first job
May 30, 20182 min read


Balancing Parenthood and your Career
I have three small children and they can be a handful, on any given morning I could easily negotiate with Mr Three on the fundamental proces
Mar 10, 20183 min read


Are you confident to be your Authentic Self
Understanding Diversity and Inclusion within the workplace: Matthew Smith, a champion of diversity and inclusion has introduced me to an ent
Mar 10, 20182 min read
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