Why I’m Obsessed with Victoria Emes – The Content Queen of Keeping It Real

If you haven’t stumbled across Victoria Emes in your scroll sessions yet, allow me the absolute joy of introducing you. She’s unapologetically raw, real, and hilariously honest—and she’s completely taken over the mummy market like no other content creator I’ve ever seen.

Victoria doesn’t sugarcoat a damn thing!

She shows up on your screen blurts out something wildly relatable about parenting, periods, pre-menopause, or the chaos of just existing as a woman. And the best part? She makes you feel better about it all.

Minge, slag, flaps

She swears. A lot. And honestly? It’s refreshing. The way she drops a perfectly-timed slag, minge or piss flaps all while ranting about hot-flushing mid-Sainsbury shop, it's perfection. Her natural comedy doesn’t feel forced—it’s more like it pours out of her (a bit like those pesky premenopausal sweats she’s always joking about). Every video feels like a chat with a mate who just gets you. You instantly want to be her friend!

Menopause is still one of those topics that rarely gets talked about—especially in the workplace (yikes). That’s why I love Victoria, she's putting it all out there, tackling the conversation head-on with honesty and humour. Did you know that 73% of women aged 40–60 report experiencing menopausal symptoms, and 67% say those symptoms have negatively affected them at work? Even more concerning, over 50% have had to take time off because of it.

And here’s the real kicker: only 24% of organisations have any kind of menopause policy or support in place. Wild, right? I also came across another eye-opening stat (because who doesn’t love a good stat?): Menopause is responsible for an estimated 14 million lost working days in the UK every year. You’d think that kind of impact on productivity would get businesses moving—but sadly, most still aren’t stepping up.

So, massive kudos to Victoria for boldly tackling these topics—and for delivering top-tier daily doses of self-motivation along the way...

..."I want you to know that you are a massive slag, a massive fuck off tart, the slaggiest of the slaggiest. I've never met such a rampent slapper as you. You are my inspiration, from one filthy slag to another."

Promotion

Sure, like all content creators, she’s got a brand to promote, it's all about fitness, wellness, make-up and a bit of clothing (even her company name is a little bit hilarious, FitBtch). But Victoria is super honest about it, upfront and in your face which suits her raw honesty. She’s built trust, and you genuinely believe she’d never flog anything she wouldn’t use herself. Annnnd, instead of a stat, here's a fun little quote to totally back up what I've just said! "Consumers are drawn to creators whose content addresses real-world problems or empowers them to achieve their goals" - According to GRIN’s latest report.

Content!

Her content is the antidote to the polished, perfect, Insta-mum influencers that flood our feeds. I'm sick of the coordinated outfits, spotless kitchens, and unattainable standards. And quite frankly, as a middle-aged, full-time working mum of three boys, a husband, a dog, and elderly parents—I can’t always relate. In fact, most of us can’t. Did you know over 80% of Instagram users engage in upward social comparisons, measuring themselves against idealised versions of others? It’s a fast track to declining self-worth—yikes, that’s not good at all.

This relentless pursuit of digital perfection can take a significant toll on mental health, leading to feelings of inadequacy, stress, and self-doubt. -  OutMental.Health 

That’s why Victoria’s unfiltered realness is such a relief. She honest about herself—and that’s incredibly contagious. She owns her body, her chaos, her bad days and good days, without apology. And in doing so, she gives you permission to do the same. Watching someone be so unapologetically themselves has a ripple effect—it makes you pause before criticising your own reflection, your parenting, your to-do list, or your body. Her confidence, even when things are falling apart, makes self-compassion feel not only possible but necessary. It’s not just entertaining—it’s healing.

So here’s to Victoria (you filthy slag) — may your filter-free rants, sweary stories, and gloriously unfiltered life never stop gracing our feeds. You’re not just creating content. You’re creating connection. And that’s the kind of realness we need more of.

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