When you've been made redundant, but your content still lives on!

Four months ago, I was made redundant. Like anyone in that position, it was a tough moment - the uncertainty, the sudden change, the need to quickly rethink what’s next.

Fast forward to today, and I’m in a new role that I’m really enjoying. But recently, I noticed something interesting: campaigns are still running with content I created and a photoshoot I directed before I left. Rather than feeling strange about it, I see it as a reminder that the effort I put in had real impact. Even though my time with that organisation has ended, the work continues to live on and do its job.

And it actually makes sense when you look at the bigger picture.

• In New Zealand, 96% of people are online and nearly 80% are active social media users, spending over two hours a day on platforms. Content has plenty of opportunities to keep reaching people long after it’s first published.

• In Australia, 74% of businesses now have a documented content marketing strategy, which often includes reusing and repurposing assets to get more value from them.

• In fact, 60% of marketers reuse content between two and five times. So, content isn’t just a one-and-done activity - strong creative work is designed to have longevity.

• Content marketing itself is a growing industry worth AUD $453 million in Australia, showing just how much businesses invest in making content work harder for longer.

When you see the stats, it’s no surprise my work is still out there. Redundancy closed one chapter, but it didn’t erase the value of what I had done. And now, with a fresh role and new opportunities ahead, I get to keep building on those skills and experiences in a different way.

Blue background with white sketches, with a man pointing to a sign

Blue background with white sketches, a main points with his finger to a sign

Blue background with white sketches, a women in brown trousers covers her face with a sign

Recycling with no budget

This campaign focused on recycling with no budget. All of the images were created entirely in-house, using just my own mobile phone and a blank piece of card. Team members posed against a blue wall that fortunately had great lighting, and the graphics and messaging were added later. The good thing about this campaign is that the messaging on the white card is interchangable, allowing the team to update as necessary.

An old photograph on a new photo showing a car parked in a street

An old photograph with a group of women on the rocks by the seaside

An old photograph with an beach

Using the old and the new

This campaign celebrated Porirua City turning 60 years old. I wanted to showcase a “then and now” concept, but with a unique twist. After researching historic photographs, I paired them with contemporary images to highlight the city’s journey over time. The approach was very low-cost, yet highly effective.

Photoshoot in Cannons Creek

Photoshoot in Cannons Creek

This photograph was part of a shoot I directed with a local photographer for the 2025 Election Campaign. The brief was simple: three local women, spending time together in an iconic East Porirua location. One woman needed to be the focal point, with her friends naturally in the background.

Sometimes it’s nice to look back and see that your work still matters - even after you’ve moved on.