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Rant or Thought Leadership Article?

A few months ago on LinkedIn it was popular to recruiter and/or candidate bash. Now the latest trend seems to be writing self proclaiming statements, lengthy "experiences" or "life lessons" - while somewhat interesting, I believe these would actually be better served as a Thought Leadership article.

“Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” – Daniel Rasmus


Related Post: Thought Leadership – Capitalising on Trending Topics


Putting a little more strategy into the message, and creating an engaging and thought provoking thought leadership article, either published on LinkedIn Pulse or your own blogging platform, might become a more well rounded and slightly better received peice of content. Self proclaiming statements, in my opinion feel self indulgent and lazy. Which I will skim over rather than taking the time to read.

Don’t get me wrong, I enjoy reading about other people’s personal experiences, especially if they offer insight, create inspiration or problem solve.


“Thought leaders are brave; explore areas others don’t, raise questions others won’t, and provide insights others can’t.” – Craig Badings and Liz Alexander

Everyone is entitled to a rant, I’ve been partial to one or two myself, and, just as I’m doing now, I’m using this platform as an outlet. Although I am trying to stay away from the self indulgent rant. Am I succeeding? So, the spirit of thought leadership, here are a bunch of juicy statistics which demonstrate, creating an interesting and thought provoking article can in fact be beneficial.

#DownWithSelfPromotionalLinkedInPosts



Nine juicy Thought Leadership statistics

ONE: Long-form blog posts generate 9x more leads than short-form blog posts

Creating a long form post, means it’s full of more information, facts, statistics and juicy insight, creating trust with your readership.