Four months ago, I was made redundant. It was tough, but now I’m in a role I love - and I’ve realised something powerful. Campaigns I created are still running, proving that good content has a life of its own. From no-budget recycling projects to a 60th anniversary celebration and election campaigns, my work continues to make an impact even after I’ve moved on.

Social media isn’t just about staying connected—it’s how millions consume news every day. But what you see on your feed isn’t random. Algorithms filter and prioritise content, often reinforcing existing views while hiding others. This creates filter bubbles, fuels polarisation, and makes misinformation harder to spot. Understanding how algorithms work is the first step to breaking free and making more conscious choices online.

Thought leadership can be hard to get right I believe every article needs to be insightful, helpful and inline with your industry.

I regularly chat with my Mum about work; we share insights, experiences and my goals. She often claims she doesn’t really “get” digital mark

It’s been a gorgeous hot summer in London this year and at the weekend I took my children to get an ice cream. We rocked up to the counter a

WOMEN IN LEADERSHIP I 4 Minute Read

A few months ago on LinkedIn it was popular to recruiter and/or candidate bash. Now the latest trend seems to be writing self proclaiming st

About a week ago I liked an article on LinkedIn, which was written by one of my connections, Eugene McCormick from Passle. In fact, I actual

Blogging or Thought Leadership as its more commonly know, can be very difficult for businesses to get right.

Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would

There are many ways to share your Content on Linkedin, not just using your Status Updates.

Investment in IoT in Retail is expected to reach $2.5 billion by 2020, according to Juniper Research. IoT is rapidly reshaping the whole ret

Linkedin is all about connecting with other people, and with over 400 million members there is great potential to connect with like minded b

Most people like a quote, I myself enjoy a good inspirational or motivational quote. They are a great way to get people thinking and create

When it comes to blogging, I'm a strong believer all authors should write their own content, (the only exception is when you are...

One of Linkedin’s functionalities which is underused is the Recommendation Option. A recommendation requires either you or another Linkedin

My favorite takeaway from the session, the #PampersPooFace campaign, absolutely hilarious! Thanks HPS Group I had a great time! The main the

My profession is digital marketing and I live in a world of social media and over the years I've been on the platform I've noticed there is