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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


The Invisible Hand of Social Media: How Algorithms Shape What We See
Social media isn’t just about staying connected—it’s how millions consume news every day. But what you see on your feed isn’t random. Algorithms filter and prioritise content, often reinforcing existing views while hiding others. This creates filter bubbles, fuels polarisation, and makes misinformation harder to spot. Understanding how algorithms work is the first step to breaking free and making more conscious choices online.
Sep 292 min read


Embrace the Chaos: Why Marketing Shouldn’t Fear DIY Content (but Guide It Instead)
With Canva, AI, and smartphones in every department, content creation is no longer just marketing’s job. Instead of fighting it, here’s how to empower teams, protect your brand, and embrace the DIY era, without losing control.
Aug 74 min read


The Em Dash Divide: One Colleague’s Obsession, and My Quiet Resistance
We all know that one person obsessed with the em dash—declaring it the most elegant punctuation ever. But lately, its presence has exploded, from blog posts to AI-generated text. Is the em dash truly a sign of machine writing—or just a misunderstood stylistic choice?
Aug 33 min read


Can You Tell If This Blog Was Written by AI?
Think you can tell the difference between human and AI writing? Read both versions, make your guess, and discover how close AI content has come to sounding human.
Jun 257 min read


Outpaced by the Algorithm: Career Crisis in the Age of AI
There’s a quiet crisis unfolding in boardrooms, Zoom calls, and staff kitchens across the world — a generational struggle to keep up with the relentless march of technology. Among those most impacted?
Jun 142 min read


Is the Workplace Ready for AI Assistants?
As part of a wider strategy exploring Artificial Intelligence, Virtual and Augmented Reality, I had the opportunity to research, write, and produce an eBook that asked one of the most pressing questions in modern business:“Is the Workplace Ready for AI Assistants?”
Jun 142 min read


Exploring Ethics in AI with Tracey Groves – Women in Technology Campaign
As part of the Women in Technology campaign — and aligned with a broader AI Voice Assistant strategy — I had the pleasure of inviting Tracey Groves, renowned technology and AI ethics expert, and Founder of Intelligent Ethics, to contribute a thought-provoking blog article.
May 21, 20232 min read
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