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Digital Marketing

Claire Roper

Outpaced by the Algorithm: Career Crisis in the Age of AI

  • Writer: Claire Roper
    Claire Roper
  • Jun 14
  • 2 min read

There’s a quiet crisis unfolding in boardrooms, conference calls, and staff kitchens across the world — a generational struggle to keep up with the relentless march of technology. Among those most impacted? The Boomers and Gen Xers — the 40, 50, and 60-somethings who built their careers on analog foundations,

adapted through the digital revolution, and now find themselves stunned as artificial intelligence reshapes everything.


...Full disclosure, this isn't all Boomers and Gen Xers, this is just an observation...


For Gen Xers in particular, it’s a bitter twist. This is the generation that spanned dial-up to fibre, floppy disks to cloud storage, and fax machines to smartphones. They were the early adopters, the tech-savvy bridge between Boomers and Millennials. Yet now, with AI seeping into every digital crack — from how we write to how we think — many are quietly falling behind.

Three people engaged in discussion at an office desk; one woman in a red plaid shirt gestures, smiling. Bright, window-lit background.

From Facebook to Facepalm

Social media was once a saving grace for older generations trying to stay relevant in digital spaces. Facebook, in particular, became the de facto community hub for Boomers and Gen Xers alike. But now, even this familiar platform is morphing into something they barely recognize.


The Professional Fallout

This has profound implications in the workplace. In a world where AI can write reports, summarise meetings, generate strategies, and even respond to customers, many seasoned professionals are left asking: What is my value now?


Those who don’t fully grasp AI’s capabilities — or its flaws — risk being left out of critical decisions. They’re overlooked in digital strategy meetings. Their marketing instincts, once honed over decades, now seem out of step with AI-driven trends. They’re attending LinkedIn webinars with furrowed brows, Googling “will ChatGPT take my job?” at midnight, and trying to look like they’re not panicking during yet another meeting about automation.


The Psychological Toll

This career crisis isn’t just logistical. It’s emotional. Imagine having spent 25 years building your credibility, only to now feel irrelevant in a conversation about the tools that supposedly make your job easier. The very platforms that were meant to empower and connect — like Facebook — are now making these users feel disconnected and obsolete.


Many Boomers and Gen Xers aren’t lazy or resistant to change. They're tired. They’ve adapted through every wave: desktop computers, email, mobile phones, the cloud. But AI moves at an exponential pace — and it doesn’t come with a manual. It’s invisible, always-on, and hard to question because it speaks with the confidence of a machine that never second-guesses itself.


What Needs to Change

This isn’t about dumbing things down or patronising experienced professionals. It’s about recognising that the learning curve right now is steep — and steepest for those who never got a proper AI 101. We need workplaces that create space for upskilling without shame. We need platforms that prioritise truth over engagement. And we need AI to be a tool forpeople, not a replacement of them.


Most importantly, we need to stop writing off the concerns of those struggling to keep up. Because in this race, falling behind doesn’t mean you’re not smart — it just means you’ve been running longer.

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