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Social Media strategy - Virgin Trains

As the social media expert within the digital transformation team at DXC, I successfully provided the the consulting team with a vision for social media at Virgin Trains.

I hosted social media workshops with the digital marketing, customer service and social media team at Virgin Trains to develop an understanding of their tone of voice and social personality, how the front line staff deal with real-time social media comments from the public.

COVID-19 digital strategy for Porirua City Council

Created a fluid and real-time digital strategy to manage Porirua City Council, Te Rauparaha Arena and Porirua Libraries during the Lockdown period. Working as part of the integral Communications and Marketing team, I managed the web and social media plan, including collaborating in realtime, website updates, emergency banner, daily social media reporting and using social media tools to monitor online discussions.

Social Media Reporting - Daily reports 7 days a week, during Alert Level 4 & 3 where produced and sent to respective teams, these reports included a breakdown of daily activity and where able to alert the EOC to any real time issues.

Social Media Digital Tools - Awario was used as a social media search tool for PCC to review, watch and learn real time discussions in the local area. The PCC's tool was also used at the EEC for the social media team to monitor nation wide real time social media and monitor selected keywords.

Content Scheduling - During the first weeks of Alert Level 4, we instantly alerted Mayor Baker to any new posts shared on Facebook, allowing her to share with her wider community. In Alert level 4, week 2, content and messaging was put into a shared online document, which the Comm's and Marketing team where able to reference the weekly social media calendar, this was shared with the CEO in the weekly update to the business.

Emergency Website Banner Emergency banner put in place to reflect Porirua City Council and New Zealand Government alert levels. Directing community to helpful links on the Porirua City Council website and govt agencies.

Welfare Landing Page - Welfare landing page created in response to COVID-19, one to reflect support welfare needs, support and contact details for local agencies.

Emergency Messaging - Welfare landing page created in response to COVID-19, one to reflect support welfare needs, support and contact details for local agencies.

Porirua Library and Te Rauparaha Arena Websites - Managed the emergency updating for both websites, including altering the homepages with online content for customers to use at home.

Business Hub - Working closly with the City Growth Team, I built a webpage for the Business Community, called the Hub

Love Local Campaign - In response to the business community, Love Local - Porirua was established to support businesses during and beyond COVID-19, this consisted of creating a Facebook Group and a Website Business Directory, along with a robust social media campaign to highlight the group and website page.

Technology helps honour veterans - QR Codes

Telling the stories of some of the veterans at rest in Porirua Cemetery has become a lot easier.

I worked closely with the Cemetery Manager and completed the installation of 16 QRS codes on distinctive red posts in the cemetery, off Kenepuru Dr. Visitors can scan the codes with their smartphone and it takes the user to the Council cemeteries website, where they can read a little more about the person buried in that gravesite.

Global thought leadership programme

Thought leadership is important for a business to create engagement and raise your profile across your industry. I spoke to the team individually to introduce the thought leadership programme, starting with the most engaged team members. A range of thought leadership articles have since been produced
To introduce diversity and inclusion within the UK team, I imbedded and a mini diversity and inclusion strategy into the existing thought leadership programme which gave a voice across the departments, from this we were able to produce a range of engaging, exciting and topical thought leadership articles. ​

Digital Content Website strategy

As part of a global rollout of content, a digital online resource hub was created to offer customers a central location to find, read, download and engage with all existing and new content. Created the global content hub, mapping existing content, managing and creating all content for Condeco globally.  Starting with an evaluation of existing content, determining which content should be used or removed, uploading of individual content. I also created a matrix using industry keywords which began the search engine functionality on the live site. Using the matrix allowed me to map out our existing content, which allowed me to plan and strategically align new content. Eight themes, which included a definition and keywords allowed anyone in the digital team to upload content using the themes and content matrix

Chatter Challenge

A successful organic social media campaign created for a Salesforce.com implementation company. This company were huge users of a Salesforce.com tool called Chatter.I challenged the CEO to use Chatter for one month as her primary communication tool. Daily posts were published on Facebook, Google+ and Twitter, using the hashtag #ChatterChallenge.  

Love Local - Porirua Strategy

LOVE LOCAL ONLINE DIRECTORY -I created the strategy for Love Local online directory, which local businesses submit their business details through an online form, which populated the directory with local business information.


SOCIAL MEDIA CAMPAGIN - A organic and paid social media campaign was created to run across Facebook, Instagram, Twitter and LinkedIn encouraging community members and local business owners to engage with both the Facebook Group and the Online Directory.


LOVE LOCAL FACEBOOK GROUP - This Facebook Group saw a huge serge of members within the first few days of being launched. With continued membership over the weeks, this group is a positive and engaging platform for local community and business owners to communicate and market their ethos to the community.

Porirua City Council digital Strategy

I created the digital strategy for Porirua City Council, from website updates and enhancements, social media for the community and employees, and the introduction of a blogging platform. Working closely with the web developer we streamlined the processes of the website to create a more function and operational platform.

Podcast digital strategy

Working closely with Eve Laws the founder of Poopology Podcast and Women Ltd, I created a robust and fluid digital strategy which was able to work with the ever changing landscape of podcasts.

Recruitment strategy using LinkedIn

Working closely with the HR team, we devised a strategy which used social media, Twitter and LinkedIn to drive an online recruitment strategy across all platforms globally.

I collaborated with our LinkedIn Consultant to utilise LinkedIn Company page to it's fullest effect, created the framework and strategy and a future plan for content.

GlassDoor digital recruitment strategy

As well as ustalising LinkedIn Company page as the basis for a recruitment strategy, I also advised the HR team on the best content strategy for Glass Door globally, I created the framework for content, imagery and end user experience.

Condeco Software UK Twitter Strategy

Implemented a successful Twitter strategy to grow the UK Twitter channel, through engagement, branded material, animated gifs, through content sharing, and thought leadership. This strategy raised the profile of the UK channel to become a thought leadership knowledge base on Workplace, Technology and Innovation. 

This strategy also incorporated using our own work force in twitter campaigns, as well as an external programme to run alongside the internal changes, which included becoming active, increasing followership creating a social community and improving the overall impression rating.

FutureVersity digital strategy

Working closely with a London based charity FutureVersity, I created an evergreen roadmap, and seasonal content strategy for all their existing digital channels, as well as a 12-month digital marketing plan highlighting the summer programme. I customised a digital marketing strategy which focused on their core business attributes, Receptive, Sefl-Aware, Driven, Resilient, Informed and Self-assured. As well as the annual report, Vacation Education programme and volunteer courses. I also focused on internal digital and social media training for employees.

eCommerce digital solutions

I was contacted by Rajbinder Kandola to provide eCommerce solutions for her start-up digital fashion business, Husna Boutique. Discussing her business plan and strategy, eCommerce solutions such as Shopify, digital marketing and social media solutions. 


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