Screenshot 2021-10-02 at 07.46.48.png
A Good Story

Tompkins Wake Award: Better Policy & Regulation - NZ Society of Local Government Managers.

Children and young people digital strategy

Children and young people are at the heart of Porirua City Council and I wanted to build this into the digital strategy. I created campaigns on Social Media which brought in children's ideas and thoughts with a drawing competition. 3-day work experience programme with students creating their own content, social media take-over days for Children's day and Waitangi Day. Part of the team who created an award winning video representing Porirua City Council's framework. Invited to present  at ConferenNZ 2020 Communicating New Zealand "How to engage the under 25's on social media" within the public sector. 

Check out Children's Day | Valentine's Day | ConferenNZ | Waitangi Day | Work Experience | SOLGM Award winning Video

Screen Shot 2020-04-11 at 10.25.35.png

2019/2020 global workplace research project

Project managed and created the framework for Condeco Software's annual workplace research report, which collaborates with 760 workplace leaders from across the globeIn this report we examined the trends driving change and consider whether businesses are prepared for them. We look at changes in flexible working and the use of office space, in particular, meeting rooms. I used the research to create a programme of content for internal stakeholders and for for customers.

Check out Global Workplace Infographic | Thought leadership programme | Do you know your workplaces infographic | Smart Buildings Infographic | 2019 Workplace Research Paper

Screenshot 2021-10-16 at 10.16.50.png

Global Content Strategy | Condeco Software

I created a global content strategy for Condeco Software, which included a digital online resource hub, technical training videos, blogging strategy, case study videos, web content, Global workplace research guide, ebooks, infographics, presentations, webinars and internal sales tools. I used web and social statistics, spoke to the sales team and all customer facing teams, attended sales meetings and spoke to customers to understand the type of content which was needed.


Check it out here

virgin trains.jpg

Social media strategy | Virgin Trains

As the social media expert within the digital transformation team at DXC, I successfully provided the the consulting team with a vision for social media at Virgin Trains. I hosted social media workshops with the digital marketing, customer service and social media team at Virgin Trains to develop an understanding of their tone of voice and social personality, how the front line staff deal with real-time social media comments from the public.

Related Bog: It's all about timing (why you should trust your Social Media team)

Screen Shot 2019-05-25 at 20.22.57.png

A.I., Virtual & Augmented strategy 

Working with the product development team at Condeco Software, I could see a potential for a prototype product using A.I. which would make a big splash in the market. This prototype used our existing room booking technology and combined with A.I. Voice assistants allowing users to book a room directly with an Alexa. After discussions with the product team, I created a content strategy for A.I. Virtual and Augmented reality, creating content which the sales, product and executive teams could use to present to customers and investors.

Check out: Ebook | Event | Influencer blogging | Thought leadership | Published articles

Screenshot 2021-10-02 at 07.46.48.png

Strategic partnership with LinkedIn

At Condeco software, I worked closely with LinkedIn to create a strategic partnership to delivery training workshops across the business globally, I facilitated the workshops in London, Frankfurt, New York, Paris, Singapore and Sydney.  Working with LinkedIn we devised a strategy which used social media  to drive an online recruitment strategy. As well as collaborating to utilise LinkedIn Company page to it's fullest potential, I created the framework for content and company influencers, with a strategy future plan for content and recruitment drives.

Check out Social Media | ebook | Global Workshops | Company LinkedIn Page 

Group Portrait of Friends

Diversity and Inclusion strategy

Part of the Diversity and Inclusion forum at Condeco Software, prioritizing diversity and inclusion across the business, providing a safer, happier, productive work environment. This also became part of the digital strategy, including attending LGBQ+ events, varied blog topics, variety of landing pages, working with Global Butterflies, a trans and non-binary inclusion training company. Layout of current webpages, subtitles on video and creating a statement for the website.

Check out Event presentation "Inclusive Technology" | Social Media | Thought Leadership | Digital Strategy 

Screen Shot 2019-02-03 at 11.19.35.png

Woman in Technology

A digital strategy to establish Condeco UK as a Thought Leader in the Workplace Industry, including thought leadership articles, Women In Technology landing page, all female panel at the 3rd Workplace Innovation Forum, including a guest chapter in the A.I. in the workplace ebook. This strategy shifted to promoting woman as a leader in technology, assisting with boosting talent attraction & attention and to generate engagement.

Check out Landing Page | Thought Leadership | Social Media | Influencer thought leadership

Screenshot 2021-10-01 at 20.47.15.png

Digital strategy | Gridizen

Working closely with a London based property company Gridizen, I created a digital strategy encompassing the theme of the brand and tone. This also included an evergreen content calendar and digital marketing strategy which highlighted their product strategy and future roadmap for customers and investors. There was a focus on content creation, including a blogging platform which regularly showcased the owner of the business, including speaking opportunities. Introduced scheduling tools and I set up the social media platforms, and managed social media (Managing Directors LinkedIn account, and the business Twitter account) content on a six month contract while they recruited a social media team.


Check out Social Media Strategy | Digital Strategy

Screenshot 2021-02-23 at 21.42.20.png

Social media strategy | Pātaka Art Museum

DIGITAL MARKETING STRATEGY - PCC: Working closely with the strategic leadership team at Pataka Art Museum in Porirua, I helped devise a social media strategy which suited their needs and capabilities.

With three different business units feeding into a Facebook Page they required a different approach, together we created a strategy which allowed each unit to have it's own voice, and trained team members on how to create beautiful images and engaging posts on social media.

Check out Online Council Meetings | Te Reo Maori Digital Strategy | Digital Strategy Porirua Council Pātaka Art Museum

Screenshot 2021-10-16 at 10.16.50.png

Content resource hub | Condeco

As part of a global rollout of content, a digital online resource hub was created to offer customers a central location to find, read, download and engage with all existing and new content. Created the global content hub, mapping existing content, managing and creating all content for Condeco globally.  

I also created a matrix using industry keywords which began the search engine functionality on the live site. Using the matrix allowed me to map out our existing content, which allowed me to plan and strategically align new content. 


Check it out here

Screenshot 2020-12-06 at 17.47.29.png

Trolling and online abuse strategy | Porirua City

Trolling and online abuse can have a damaging effect on your brand, employees wellbeing and the community. Working closely with the HR team I devised a process which was applicable to Porirua City Council, and safeguarded the team.

This included online guidelines for the community, processes on answering and engaging with comments, how to report inappropriate comments, online reporting function to record comments, workshops for customer service teams and creating new content, such as the Debate, not hate video.

Check out Porirua City Council public social media guidelines | Debate, note Hate video | Workshops

Screenshot 2021-10-01 at 18.43.50.png

Digital strategy | FutureVersity

Working closely with a London based charity FutureVersity, I created an evergreen roadmap, and seasonal content strategy for all their existing digital channels, as well as a 12-month digital marketing plan highlighting the summer programme. I customised a digital marketing strategy which focused on their core business attributes, Receptive, Sefl-Aware, Driven, Resilient, Informed and Self-assured. As well as the annual report, Vacation Education programme and volunteer courses. I also focused on internal digital and social media training for employees.

Check out FutureVersity Digital Strategy | Speed Talking | Twitter workshop | Building your Digital Brand | House of Parliament Event

Screenshot 2021-05-14 at 13.46.40.png

Digital strategy | Workplace Transformation

Collaborating with Digital Transformation experts, I project managed the production of a content strategy, including ebooks, roundtable discussion, infographics and thought leadership articles. Content was designed to assist customers with digital transformation in the workplace. In different ways, we are all undergoing a digital transformation in our business. But it’s such a broad, umbrella term that it can be difficult to pin down exactly what it means.

Check out Digital Transformation ebook | Change Management ebook | Infographic | Roundtable | Thought Leadership Q&A Session


Te Reo Māori digital strategy | Porirua City Council

DIGITAL MARKETING STRATEGY - PCC: Partnered with Ngāti Toa Rangatira, to honour our commitment to mana whenua and the Treaty of Waitangi. We work together to protect and preserve our city’s natural resources and build a great future for Porirua City. This is also present in our digital strategy, and working with the Maori representative, I created a social media and web strategy putting Te Reo Māori into digital platforms. Social media posts include Te Re Māori, as well as adding headings to webpages, Official Information Act, to more indepth language translations throughout the website. Did you know videos, the Long Term Plan Video included Māori and Tongan languages. 

Check out Online Council Meetings | Te Reo Maori Digital Strategy | Digital Strategy Porirua Council Pātaka Art Museum

Screen Shot 2020-04-11 at 10.27.19.png

Digital marketing strategy | Porirua City Council

I created the digital strategy for Porirua City Council, from website updates and enhancements, social media for the community and employees, and the introduction of a blogging platform. Working closely with the web developer we streamlined the processes of the website to create a more function and operational platform.

This included working with the Health & Safety Team and HR to formulate a process of protecting staff and managing health and wellbeing with negative and abusive comments. I also introduced social media listening tool, Awario.

Check out Online Council Meetings | Te Reo Maori Digital Strategy | Digital Strategy Porirua Council Pātaka Art Museum

Screenshot 2021-09-21 at 14.24.27.png

Global blogging strategy 

Thought leadership is important for a business to create engagement and raise your profile across your industry. I spoke to the team individually to introduce the thought leadership programme, starting with the most engaged team members. 

To introduce diversity and inclusion within the UK team, I imbedded a mini diversity and inclusion strategy into the existing thought leadership programme which gave a voice across the departments, from this we were able to produce a range of engaging, exciting and topical thought leadership articles.

Visit the blog here:

Covid 19

Covid-19 digital strategy | Porirua City Council

Created a fluid, real-time digital strategy to manage Porirua City Council, Te Rauparaha Arena and Porirua Libraries during Lockdown. As part of the integral Communications and Marketing team, I managed the web and social media plan, including posting in realtime, website, emergency web banner, social media reporting and social media tools to monitor online discussions. We adjusted our communications in real time to deliver timely and relevant content and used social media listening tool Awairo.

Check out Event | Social Media | Website | Digital Strategy | Love Local Facebook group | Love Local Database

Screenshot 2021-05-14 at 13.24.10.png

Business month 2021 

Working closely with the City Growth team to develop a digital plan for the June 2021 Business month, which included landing pages, Facebook advertising, organic posts, video and photography of all the events. Each event was sold out, with hight attendance. Events included the Business Growth Forum, The audience heard from Minister of Infrastructure Grant Robertson, Senior Economist Brad Olsen and senior executives from Adventure Park, Ngāti Toa and Whittakers, as they engaged with local businesses on the future of Porirua. Check out the landing page here:

Check out Business Month Strategy | Landing page | Video | Event

Screen Shot 2019-02-23 at 10.14.43.png

Digital strategy | SoLX Consulting

I created a successful social media strategy, which focused on projects and roadmaps for a implementation company. This company were huge users of a tool called Chatter. And a section of the strategy was focused on Chatter, which led me to challenging the CEO to use Chatter for one month as her primary communication tool. Daily posts were published on Facebook, Google+ and Twitter, using the hashtag #ChatterChallenge.  

Check out: Chatter Challenge | Event | Thought Leadership | ebook | Case Study | Digital Strategy | Facebook Integration


Digital strategy | Poopology the Podcast

Working closely with Eve Laws the founder of Poopology Podcast and Women Ltd, I created a robust and fluid digital strategy which was able to work with the ever changing landscape of podcasts.

Warrior Women explore the good, the bad and shitty complexities of modern life for a modern tribe.


Check out the website here:

Screen Shot 2020-05-10 at 08.08.35.png

GlassDoor digital recruitment strategy

Glassdoor is website where current and former employees anonymously review companies. Glassdoor also allows users to anonymously submit and view salaries as well as search and apply for jobs on its platform. I collaborated with the HR Team and devised a strategy for using GlassDoor. I advised on the best content strategy for Glass Door globally, created the framework for content, imagery and end user experience. 

Screenshot 2021-10-01 at 18.45.30.png

UK Twitter strategy | Condeco Software

Implemented a successful Twitter strategy to grow the UK Twitter channel, through engagement, branded material, animated gifs, through content sharing, and thought leadership. This strategy raised the profile of the UK channel to become a thought leadership knowledge base on Workplace, Technology and Innovation. 

This strategy also incorporated using our own work force in twitter campaigns, as well as an external programme to run alongside the internal changes, which included becoming active, increasing followership creating a social community and improving the overall impression rating.

Check out Summertime Tweets | A-Z Of Condeco | Meet the Sales Team | Product Campaign | Xmas Countdown | Valentine


Porirua Libraries Digital Strategy

I created the digital strategy for Porirua Libraries, from website updates and enhancements, social media for the community, and the introduction of a blogging platform. Creating an easier and more concise online experience for customers, 

Check out Online Council Meetings | Te Reo Maori Digital Strategy | Digital Strategy Porirua Council Pātaka Art Museum

Screenshot 2021-10-06 at 19.33.33.png

Website technical review

The Website had recently been rebranded, although still required a review of functionality to ensure an excellent customer journey and the internal end user experience was acceptable. Through this process I facilitated website training, installed a pop-up banner, social media integration, automated pricing functions, Call to Action, 3 Factor login, cloud technology to store documents, webchat, QR code experience, Online Council meetings and a major review of short URLs.

Check out Pop Up Banner | Automated Pricing | CTA's and downloads | Website Training | 3-Factor | Cloud document storage | Webchat | Live streamed Council meetings | QR Code experience

Screen Shot 2017-02-14 at 11.08.41.png

Facebook + Salesforce integration

Working for a Salesforce Implementation company, SolX Consulting, we were often asked how to generate leads from social media to their salesforce database. I created a solution which allowed customers to use Facebook Pages which generated a lead into their database.I also demo'd this at a customer event, which was a huge success.

Check out Live Demo | Technical Solution | Digital Strategy

Screenshot 2021-10-18 at 21.13.41.png

Marketing strategy

Jefferson Wells delivers solutions and experienced consultants to solve emerging challenges in Risk & Compliance, Finance & Accounting, Tax Services, and Business Optimization. I created an Events and Marketing strategy for Jefferson Wells London office, strengthening the  brand, awareness with customers, to increase demand for products and capabilities. This strategy created an identity in the marketplace.

Screenshot 2021-10-23 at 17.39.03.png

Love Local Expo

Part of the Porirua City Council Covid-19 Recovery Plan, I worked closely with the Event Manager to promote the Lovel Local Expo 2020 and 2021. I managed the landing page, social media plan, including Facebook advertising, posting in realtime, video creation, social media reporting and social media tools to monitor online discussions. We created videos to promote the event and a wrap-up video to showcase the event.

Check out Event | Social Media | Website | Digital Strategy | Love Local Facebook group | Love Local Database

Screenshot 2021-03-11 at 21.05.11.png

SPEAKER I Social Media for Government NZ Summit

Co-Hosting with the Communications and Marketing Manager at Porirua City Council, we presented our strategy for delivering real-time social media delivery during Covid-19 Level 4 lockdown.

Check out more speaking opportunities here

Screenshot 2021-09-24 at 19.18.33.png