CLAIRE ROPER

 

Social Media Monitoring tool - Awario

I introduced Awario, a social media monitoring platform that monitors keywords on Twitter, Facebook, Instagram, YouTube, Reddit, news, blogs, forums, and the Web. Unlike most social media monitoring tools, Awario provides you with both real-time and historical data.

Love Local - Porirua Facebook group

Love Local - Porirua is a nation wide project allowing community members and local businesses to share their stories and operating information during COVID-19 Pandemic.

Find out more

COVID-19 Digital Strategy

Working as part of a small group, I managed the web and social media plan for Porirua City Council during the COVID-19 outbreak across New Zealand.

Porirua City Council digital strategy

I created the digital strategy for Porirua City Council, from website updates and enhancements, social media for the community and employees, and the introduction of a blogging platform.

Social media strategy - Virgin Trains

As the social media expert within the digital transformation team at DXC, I successfully provided the the consulting team with a vision for social media at Virgin Trains.

I hosted social media workshops with the digital marketing, customer service and social media team at Virgin Trains to develop an understanding of their tone of voice and social personality, how the front line staff deal with real-time social media comments from the public.

Poopology podcast digital strategy

Working closely with Eve Laws the founder of Poopology Podcast and Women Ltd, I created a robust and fluid digital strategy which was able to work with the ever changing landscape of podcasts.

👉 Find out more

Recruitment strategy using LinkedIn

Working closely with the HR team, we devised a strategy which used social media, Twitter and LinkedIn to drive an online recruitment strategy across all platforms globally.

I collaborated with our LinkedIn Consultant to utilise LinkedIn Company page to it's fullest effect, created the framework and strategy and a future plan for content.

GlassDoor digital recruitment strategy

As well as ustalising LinkedIn Company page as the basis for a recruitment strategy, I also advised the HR team on the best content strategy for Glass Door globally, I created the framework for content, imagery and end user experience.

Condeco Software research paper

Tasked with managing the overall production of the 2019/2020 research paper, I created a digital strategy which catered for aa global audience, from USA, UK, Singapore, Australia and Europe.

👉 Find out more

Condeco Software content hub

As part of a global rollout of content, a digital online resource hub was created to offer customers a central location to find, read, download and engage with all existing and new content.

👉 Find out more

Condeco Software twitter strategy

Implemented a successful Twitter strategy to grow the UK Twitter channel, through engagement, branded material, animated gifs, through content sharing, and thought leadership.

👉 Find out more

FutureVersity digital strategy

Working closely with a London based charity FutureVersity, I created an evergreen roadmap, and seasonal content strategy for all their existing digital channels, as well as a 12-month digital marketing plan highlighting the summer programme.

👉 Find out more

Women in Technology

An evergreen landing page focusing on Women in Technology, interviews and articles from Thought Leaders globally spanning a range of talent, representing Diversity & Inclusion, Leadership, Governance, Social Media, Workplace and working in male-dominated environments.

👉 Find out more

eCommerce solutions

I was contacted by Rajbinder Kandola to provide eCommerce solutions for her start-up digital fashion business, Husna Boutique. Discussing her business plan and strategy, eCommerce solutions such as Shopify, digital marketing and social media solutions. 

Chatter challenge

I challenged the CEO to use Chatter for one month as her primary communication tool. Daily posts were published on Facebook, Google+ and Twitter, using the hashtag #ChatterChallenge.

👉 Find out more about this Campaign

follow me for fresh content

  • LinkedIn - Grey Circle
  • Twitter - Grey Circle