As the social media expert within the digital transformation team at DXC, I successfully provided the the consulting team with a vision for social media at Virgin Trains.

I hosted social media workshops with the digital marketing, customer service and social media team at Virgin Trains to develop an understanding of their tone of voice and social personality, how the front line staff deal with real-time social media comments from the public.

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Related Bog: It's all about timing (why you should trust your Social Media team)

Working with Lady Eve Laws during 2018 - 2019, I provided social media advice, helping to develop their social media strategy. Advised on a social media schedule, including a long-term calendar of highly engaging, and sharable multimedia content. Advised on the curation of content from across the organisation, and discussed how to best promote speaking opportunities and events.

Nominated: 2013 Women In IT, innovative digital campaign

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A successful organic social media campaign created for a Salesforce.com implementation company. This company were huge users of a Salesforce.com tool called Chatter.I challenged the CEO to use Chatter for one month as her primary communication tool. Daily posts were published on Facebook, Google+ and Twitter, using the hashtag #ChatterChallenge

I worked closely with Dale Dupree, Founder and CEO of the Sales Rebellion and LinkedIn influencer who created a personal video highlighting his experience on LinkedIn and how he reached thousands of followers and enhanced his business.

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LinkedIn Workshop | LinkedIn Influencers | Social Media Made Easy

DIGITAL MARKETING STRATEGY:

Working closely with a London based property company Gridizen, I managed the ongoing maintenance of their social media platforms. There was a focus on content creation, including a blogging platform which regularly showcased the owner of the business, including speaking opportunities.

Introduced scheduling tools and I set up the social media platforms, and managed social media (Managing Directors LinkedIn account, and the business Twitter account) content on a six month contract while they recruited a social media team.

Social Media Strategy | Digital Strategy

Celebrate the countdown to Christmas with Te Rauparaha Arena. From 12 December - 23 December, enter the daily competitions on our Facebook page and go into the draw to win some awesome prizes! 
Prizes included: Family pool passes, kids 10 trip to the pool, adult 10 trip to the pool, Goggles, Zogs Togs, one term of dash swimming lessons, prize bundles, 6 months Arena Fitness membership, a birthday party at Cannons Creek Pool and more.

WOMEN IN TECHNOLOGY

An evergreen landing page focusing on Women in Technology, interviews and articles from Thought Leaders globally spanning a range of talent. This social media campaign focused on the women at Condeco and drove all links back to the landing page.

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Landing Page | Thought Leadership | Social Media | Influencer thought leadership

Social media can be a great tool to enhance your already existing recruitment strategy, by creating a theme or template which users can identify each time it is used.

Capture the Colourful word around you using Social Media take our customers, employees and suppliers on a digital tour of the office and the surrounding area. Showcasing strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area. 

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See more images here.

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• Generated interest from surrounding businesses

• Increased Followers by 15%

UK TWITTER STRATEGY: 

Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees, with a secondary function of promoting employee engagement. Using employees paired with tongue in cheek comments, which matched up to existing thought leadership. This campaign was designed to encourage engagement from the team and get them initially involved with social media.

See more here

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Summertime Tweets | A-Z Of Condeco | Meet the Sales Team | Product Campaign | Xmas Countdown | Valentine

UK TWITTER STRATEGY:

A very simple but very effective series of twitter tiles, incorporating brand and represented a series of published thought leadership articles, all of the twitter tiles linked back to one central thought leadership article, "For the Love of Technology".

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Summertime Tweets | A-Z Of Condeco | Meet the Sales Team | Product Campaign | Xmas Countdown | Valentine

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Related blog: 2 of the best technology-inspired valentine's day campaigns.

CHILDREN AND YOUNG PEOPLE STRATEGY: 

Too engage with the younger generation of Porirua, I created a Valentines Day campaign, where we encourage young people to draw a picture of there favourite thing about Porirua. This was then judged by Porirua's youngest Councillor, Josh Trlin. We then shared 13 pictures each day leading up to Valentines Day, then on the 14th shared a collage of all the artwork. 

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Children's Day | Valentine's Day | ConferenNZ | Waitangi Day | Work Experience | SOLGM Award winning Video

Porirua City Council strategically use video in all campaigns, creating video for longer messages for Council Planning, to wrap up videos for City Wide events, to short bite sized pieces of content to advertise upcoming important messaging, events or workshops.

I managed the YouTube channel, using a Hero Video, and creating playlists which sit within the Councils Strategic Priorities. Also using this platform to host Pacific Language Weeks videos and embedding the playlist onto the website. See the channel here: www.youtube.com/poriruacity

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Livestream Council Meetings | Te Reo Maori Strategy

Nominated: 2013 Best Social Media Tool

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DIGITAL STRATEGY SOLX CONSULTING: 

The Dashboard Vote was based on a blog 10 Sales and Pipeline Charts, (which explains to customers how to manage your sales team using 10 complex salesforce.com charts and reports).  Using the five most popular charts, Working with Zac Thorne, Milk it Design, a successful voting page in Facebook was created.

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Chatter Challenge | Event | Thought Leadership | ebook | Case Study | Digital Strategy | Facebook Integration

An expert thought leader in Linkedin, I created and managed a series of successful Linkedin campaigns and extremely popular groups specially for our customer base. Building engaging digital marketing campaigns in paid for and organic campaigns. I was part of an international marketing team across the Financial Sector.

COVID-19 DIGITAL STRATEGY 

A considered social media campaign informing the community of updates and important information. This was across Porirua City Council, Porirua Library and Te Rauparaha. We were able to utilise social media as a means to measure concerns, issues and general sentiment , respond to crisis with agility, adaptability and with a small team. Prioritised content and the allocation of limited human and financial resources and navigated the need for clear and empathetic messaging for sensitive communications.

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Event | Social Media | Website | Digital Strategy | Love Local Facebook group | Love Local Database

We asked our talented workforce to send in their photographs from around the UK and Ireland, to appear as the banner on the official UK Twitter page. With the tagline "No more boring stock photos", by tapping into our employees' passion for photography and the natural surroundings, we wanted to showcase both our talented workforce and the beautiful locations of the UK and Ireland.

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250 Photographs submitted | Created engagements across the region

CHILDREN AND YOUNG PEOPLE STRATEGY: 

Nau mai! Haere mai! I worked with the Porirua City Libraries to promote their 2021 School Holiday programme, "Read Around the World, unleashing your imagination and creative side". By using social media, evenfinda, the website and digital newsletters.

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Children's Day | Valentine's Day | ConferenNZ | Waitangi Day | Work Experience | SOLGM Award winning Video

CHILDREN AND YOUNG PEOPLE STRATEGY: 

Wanting to embrace the under 25's and the spirit of Waitangi Day, we asked Daryl from the Te Rauparaha Arena team to do a social media take-over, he took photos of events, entertainers and visitors. Spoke with the Mayor and a representative from Ngāti Toa.  

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Children's Day | Valentine's Day | ConferenNZ | Waitangi Day | Work Experience | SOLGM Award winning Video

CHILDREN AND YOUNG PEOPLE STRATEGY: 

Welcome to Porirua Libraries’ first Imagine This! festival. It’s an all Covid-19 Alert Levels experience, which means: Level 1 – events go ahead at locations, dates and times as scheduled. Please note the RSVP requirements for limited admission events. Level 2 or higher – all events will happen via the Porirua Libraries Facebook page’s Children’s Chat group at their original dates and times.

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Children's Day | Valentine's Day | ConferenNZ | Waitangi Day | Work Experience | SOLGM Award winning Video

UK TWITTER STRATEGY: 

Successful orangic twitter campaign which focused on promoting the sales team and their opinion on industry. This campaign was designed to encourage engagement from the team and get them initially involved with social media.

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Summertime Tweets | A-Z Of Condeco | Meet the Sales Team | Product Campaign | Xmas Countdown | Valentine

A fun and interactive organic Instagram campaign to encourage employee engagement across regional offices employee engagement on Instagram. Each quote included a link to a Thought Leadership on CSC blogging platform. Check out the images here.​​

Tasked with creating a mini social media campaign based around technology, easter and incorporating the brand. Creating two branded tweets and a corresponding landing page which highlighted five thought leadership articles on retail. 

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• Impressions 14,000

• Mention Reach 4.3K

• Engagement Rate 1.3%

This Organic Twitter Campaign took 14 industries and products across the organisation and ‘mashed’ them together using a Valentines Day Theme, creating 14 catchy and cheeky images to post onto Twitter. 

The content was hosted on the UK Website, and each of the 14 industries or products linked back to a landing page on the global website.​

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Related blog: 2 of the best technology-inspired valentine's day campaigns.

STRATEGIC PARTNERSHIP WITH LINKEDIN

There was a growing need at Condeco Software for employees to understand the benefits of LinkedIn. I created a partnership with LinkedIn, facilitated workshops tailored for internal departments. Produced an internal ebook (top tips and self help info) and branded headers.

The most helpful part of the strategy was a weekly email with suggested content for the team to share. I worked with LinkedIn to create an effective company page.

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Social Media | ebook | Global Workshops  | Company LinkedIn Page 

Nominated: 2020 LGFA Award for Transforming Services Delivery

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COVID-19 DIGITAL STRATEGY 

During New Zealand's COVID-19 lockdown, I worked with the Principal Marketing Advisor and created a Love Local Facebook group for Porirua business owners to communicate with each other and with the public. This Facebook group grew rapidly within the first week of opening, and now continues to grow at steady rate.

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Event | Social Media | Website | Digital Strategy | Love Local Facebook group | Love Local Database

Calling all tamariki! Join us on a virtual tour of the city from 1 - 24 December, as Father Christmas and his friends visit Porirua. Guess the location, share your photos and be in to win some cool prizes along the way. Up for grabs are: 

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• Train tickets for the miniature railway at Aotea Lagoon

• Family swim passes to Arena Aquatics

• Toi Store gift pack

• Whittaker’s Chocolate

• Book prize packs from Gecko Press

• 10-trip pass to the Kindy Gym

• Porirua Nursery voucher

I worked closely with Lisa Nolan, Growth & Lifecycle Marketing Leader at LinkedIn who created a personal video of her top tips for creating a LinkedIn profile. This was for a workshop at Porirua City Council for internal and external audiences.

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LinkedIn Workshop | LinkedIn Influencers | Social Media Made Easy

CHILDREN AND YOUNG PEOPLE STRATEGY: 

Seeking Porirua BOOK FACE art! The Porirua Libraries have eight DVD vouchers to give away if they publish your Bookface creation. Head over to the Porirua Libraries. Facebook page and post your Bookface photos in the pinned post, or send them your Bookface photo via Facebook messenger.

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Children's Day | Valentine's Day | ConferenNZ | Waitangi Day | Work Experience | SOLGM Award winning Video

DIVERSITY AND INCLUSION PROGRAMME: 

Diversity and Inclusion Strategy - Part of the Diversity and Inclusion forum, I updated the digital strategy and was able to use social media to promote content. Including Women of Condeco, Meet the Sales Team, Recruitment advertising, imagery and wording and hashtags used on social media.

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Event presentation "Inclusive Technology" | Social Media | Thought Leadership | Digital Strategy

CHILDREN AND YOUNG PEOPLE STRATEGY: 

As it's children's day, why not let the kids take the lead! We empowered a team of young people at our children's day event at Aotea Lagoon to take over Porirua City Council's social media platforms and create their own content to share in real time on the day. It was a fantastic result, and the kids (and parents) really enjoyed themselves.

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Children's Day | Valentine's Day | ConferenNZ | Waitangi Day | Work Experience | SOLGM Award winning Video

UK TWITTER STRATEGY: 

A mini organic twitter campaign with a countdown to Christmas using an advent calendar and existing content. Using the theme of an advent calendar to encourage our followers to download content while keeping with the Christmas theme.

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Summertime Tweets | A-Z Of Condeco | Meet the Sales Team | Product Campaign | Xmas Countdown | Valentine

UK TWITTER STRATEGY: 

A fun organic twitter campaign which highlighted a product, process or people with Condeco. A series of Twitter posts from A-Z, which all linked back to either thought leadership, product pages or video.

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Summertime Tweets | A-Z Of Condeco | Meet the Sales Team | Product Campaign | Xmas Countdown | Valentine

UK TWITTER STRATEGY: 

Paid twitter campaign promoting Condeco room booking management system called Connect. A series of twitter tiles with A/B testing, including messaging and imagery. To compliment this was a Landing page a twitter banner. Impressions 780,000  I  Link Clicks 11,573. I  New Followers 30%

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Summertime Tweets | A-Z Of Condeco | Meet the Sales Team | Product Campaign | Xmas Countdown | Valentine

A mini organic twitter campaign which focused on promoting Condeco blogging platform subscriptions merged with Halloween! Designed to encourage people to subscribe to the Condeco blog. This was used with a play on words with Halloween.

Meri Kirihimete Porirua. As part of the festive season please join us in celebrating Christmas with our 12 days of giveaways.

There is everything from free swimming lessons to 6 month Gym memberships, togs, goggles and free passes to Te Rauparaha Arena. Keep an eye out on this page from the 12th December and you could be in to win some fantastic prizes. From all of us here at Te Rauparaha Arena we hope you have a safe and merry holidays.