CLAIRE ROPER

Social media is all about being social, talking to people, reaching out, asking questions, sharing ideas and engaging with each other. I have created many social media campaigns from small to large, from organic to paid across a wide range of topics and industries.

Aroha mai, aroha atu, We are Porirua

To promote Porirua City Council's We Are Porirua video during COVID-19 Lockdown Alert Level 2, I took screen shots from the video, combined it with Love Local and created an Instagram campaign using the Instagram Grid system.

All images were posted with a similar message: Aroha mai, aroha atu, We are Porirua πŸ’›πŸŒŠβ €

Love Local, Facebook group

To promote Porirua City Council's We Are Porirua video during COVID-19 Lockdown Alert Level 2, I took screen shots from the video, combined it with Love Local and created an Instagram campaign using the Instagram Grid system.

All images were posted with a similar message: Aroha mai, aroha atu, We are Porirua πŸ’›πŸŒŠβ €

Women in Technology

I invited several prominent women from within the Workspace Industry to participate in Thought Leadership articles, which included Senior Strategy Engineer in Formula 1 racing and Consultant and former BBC presenter Penny HaslamπŸ‘‰ Find out more

COVID-19 social media strategy

A considered organic social media campaign created to highlight projects and offerings, using subtly animated gif files across Twitter.

Diversity & Inclusion

Working with several diverse women across the Workplace Industry, I collated a blog called "10 Influential Women on Twitter. These women are trailblazers who are revolutionising our environments. They included women from all backgrounds, working mothers, plus size models and Transgender Women.

I love Porirua - Valentines Day campaign

14 days of Young Artists sharing their love for Porirua #ValentinesDay

Discover Porirua twitter & instagram campaign

A simple organic social media campaign created to highlight projects and offerings, using subtly animated gif files across Twitter.

Waitangi Day instagram takeover

A simple organic social media campaign created to highlight projects and offerings, using subtly animated gif files across Twitter.

Animated social media tiles

A simple organic social media campaign created to highlight projects and offerings, using subtly animated gif files across Twitter.

Advent calendar

A mini organic twitter campaign with a countdown to Christmas using an advent calendar and existing content. Using the theme of an advent calendar to encourage our followers to download content while keeping with the Christmas theme.

A-Z of Condeco 

A fun organic twitter campaign which highlighted a product, process or people with Condeco. A series of Twitter posts from A-Z, which all linked back to either thought leadership, product pages or video.

Women of Condeco

An evergreen landing page focusing on Women in Technology, interviews and articles from Thought Leaders globally spanning a range of talent. This social media campaign focused on the women at Condeco and drove all links back to the landing page.

πŸ‘‰ Find out more about this Campaign

Condeco Connect twitter campaign

Paid twitter campaign promoting Condeco room booking management system called Connect. A series of twitter tiles with A/B testing, including messaging and imagery. To compliment this was a Landing page a twitter banner.

Impressions 780,000  I  Link Clicks 11,573. I  New Followers 30%

Meet the sales team

A successful organic twitter campaign which focused on promoting the UK sales team on social media. Each social media tile highlighted and promoted individuals This campaign was complimented with a Twitter Banner and a thought leadership article, "What are the biggest technology disruptions in the Workplace?".

Impressions 500,000

Smartworking Summit

Condeco Software sponsored AI in the Workplace, a Smartworking Summit hosted annually by Quora Consulting. The headline speakers included Richard Branson.

  • Impressions 80,000

  • Link clicks 2,734

  • Daily Budget: Β£25,50

Valentines Day Campaign

A very simple but very effective series of twitter tiles, incorporating brand and represented a series of published thought leadership articles, all of the twitter tiles linked back to one central thought leadership article, "For the Love of Technology".

  • Impressions 15,500

  • Engagements 250

Summer Fun

A successful orangic twitter campaign which focused on promoting Condeco products with our very own employees, with a secondary function of promoting employee engagement.

using our very own employees paired with tongue in cheek comments, which matched up to existing thought leadership. This campaign was designed to encourage engagement from the team and get them initially involved with social media.

Twitter banner competition

We asked our talented workforce to send in their photographs from around the UK and Ireland, to appear as the banner on the official UK Twitter page. With the tagline "No more boring stock photos", by tapping into our employees' passion for photography and the natural surroundings, we wanted to showcase both our talented workforce and the beautiful locations of the UK and Ireland.

  • 250 Photographs submitted

  • Created engagements across the region

Easter tweets

Tasked with creating a mini social media campaign based around technology, easter and incorporating the brand. Creating two branded tweets and a corresponding landing page which highlighted five thought leadership articles on retail. 

  • Impressions 14,000

  • Mention Reach 4.3K

  • Engagement Rate 1.3%

Halloween tweets

A mini organic twitter campaign which focused on promoting Condeco blogging platform subscriptions merged with Halloween! Designed to encourage people to subscribe to the Condeco blog. This was used with a play on words with Halloween.

Valentines day twitter campaign

This Organic Twitter Campaign took 14 industries and products across the organisation and β€˜mashed’ them together using a Valentines Day Theme, creating 14 catchy and cheeky images to post onto Twitter. The content was hosted on the UK Website, and each of the 14 industries or products linked back to a landing page on the global website.​

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πŸ‘‰ Find out more about this Campaign

Instagram campaign - quoted

A fun and interactive organic Instagram campaign to encourage employee engagement across regional offices employee engagement on Instagram. Each quote included a link to a Thought Leadership on CSC blogging platform.

  • Impressions 56,000

  • Increased Followers by 10%

Digital tour of Kings Cross

Capture the Colourful word around you using Social Media take our customers, employees and suppliers on a digital tour of the office and the surrounding area. Showcasing strategic employees, the office, surrounding areas, iconic buildings and place names in the Kings Cross area. 

  • Generated interest from surrounding businesses

  • Increased Followers by 15%

Chatter challenge

I challenged the CEO to use Chatter for one month as her primary communication tool. Daily posts were published on Facebook, Google+ and Twitter, using the hashtag #ChatterChallenge.

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πŸ‘‰ Find out more about this Campaign

Dashboard vote - Facebook integration

The Dashboard Vote was based on a blog 10 Sales and Pipeline Charts, (which explains to customers how to manage your sales team using 10 complex salesforce.com charts and reports).  Using the five most popular charts, Working with Zac Thorne, Milk it Design, a successful voting page in Facebook was created.

πŸ‘‰ Find out more about this Campaign

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