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thought leadership

fresh content, new ideas

2018 Partnership

Thought Leadership

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2018 Partnership

Thought Leadership

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Thought leadership is a powerful tool.

Businesses and individuals can become thought leaders in their field, but it's not for everyone. Those with a knack of writing, understanding industry and being able to consistently produce high-quality content wi find thought leadership and blogging extremely successful. Thought leadership is the perfect way to build trust with new audiences and leverage the credibility of your brand. Did you know 65% of buyers say thought leadership significantly changed the perception of a company, for the better, due to a piece of thought leadership. 

Worktech partnership

2018 PARTNERSHIP:  2018 Worktech Academy

Partnership: Condeco Software is part of the WorkTech Academy partner programme. WORKTECH Academy is the global online platform and community for the future of work and workplace. I worked closely with the Worktech Academy digital team to establish a partnership thought leadership programme. Providing content to their digital thought leadership platform which also included podcasts and webinars. 

inspired business media

2018 PARTNERSHIP: Inspired Business Media

Partnership: Inspired Business Media is a business events and digital media company that produce industry-led events and digital content for senior executives to learn and connect with other professionals. Along with the Global Events Director we worked closely with this team to develop an official partnership, allowing our teams access to upcoming industry-led events, roundtables, interviews and producing thought leadership content for the Inspired Business Media blog.

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2018 PARTNERSHIP: IWFM (Institute of Workplace and Facilities Management)

Working closely with the Global Marketing Manager we created a successful partnership with IWFM, collaborating digital content, thought leadership and speaking opportunties. The Institute of Workplace and Facilities Management (IWFM) is the body for workplace and facilities professionals. Existing to promote excellence among a worldwide membership community of around 14,000 and to demonstrate the value and contribution of workplace and facilities management more widely. 

salesforce blog

Solx Consulting | community blog

Working for a Salesforce Implementation company, SolX Consulting, I formed a partnership and enrolled the business onto the Community blog, created a strategy, wrote and curated articles, which complimented SolX Consulting business blog. 

Condeco's annual research report, collaborating with 760 workplace leaders globally.

Global workplace research | Condeco Software


Project managed and created the framework for Condeco's annual research report, collaborating with 760 workplace leaders globally. Examining trends driving change and considering whether businesses are prepared. 

Global Workplace Infographic | Thought leadership programme | Do you know your workplaces infographic | Smart Buildings Infographic | 2019 Workplace Research Paper

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Curated blog | Porirua City Council

I curated content from existing articles publish in the Discover Porirua Booklet onto the LinkedIn Company page. This was a great way to reuse existing content in a different format and audience.

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Influencer | A.I. Consultant Tracey Groves


I invited Technology and AI expert Tracey Groves, Founder and Director of Intelligent Ethics, to write a blog article for Women In Technology campaign which was part of a larger strategy, A.I. Voice Assistant strategy. Her blog The ethical consequences of Artificial Intelligence also appeared as a chapter in the eBook, Is the Workplace Ready for AI Assistants.

Ebook | Event | Influencer blogging | Thought leadership | Published articles

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Diversity & Inclusion programme | Condeco Software


Creating a diverse range of blog articles, including Women in Technology, being an LGBTQ+ Workplace Ally, Disabilities in the Workplace. I also collated a blog called "10 Influential Women on Twitter. These women are trailblazers who are revolutionising our environments. They included women from all backgrounds, working mothers, plus size models and Transgender Women. You might like to listen to: Transgender Conversation with Global Butterflies

Event presentation "Inclusive Technology" | Social Media | Thought Leadership | Digital Strategy

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Personal blogging | LinkedIn Pulse

I worked with Christina Petrou to encourage her to use LinkedIn Pulse as a blogging platform. Chrisitana already writes amazing content, we discussed her blog strategy which included her website and social media strategy. She is also very active on LinkedIn, and we worked together to ensure she was utilising LinkedIn to share and write her thought leadership.

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SolX Consulting | blog


Part of my role as Digital Marketing Manager was to manage the blog for SolX Consulting, which focused on strategy, solutions and tips to our customer base. It was a popular blog, with plenty of helpful information, including a blog 10 Charts and graphs to help manage your salesforce, which formed the basis of a very successful digital solution I created , Facebook and Salesforce integration.

Chatter Challenge | Event | Thought Leadership | ebook | Case Study | Digital Strategy | Facebook Integration

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Presentation | Developing a strategy to tackle abusive behaviour on social media

Invited to speak again at the annual Social Media for GOV NZ conference 2022, I created the presentation "Developing a strategy to tackle abusive behaviour on social media", which discussed

  • How do you deal with negative, abusive, or trolling behaviour on social media?

  • Real life situations and experience and how we deal with online abuse

  • Creating an online strategy for negative behaviour

Porirua City Council

Managed | Porirua City Council

Working with the Marketing Manager and PR team at Porirua City Council, I managed a series of blog articles which incorporated with the Discover Porirua Booklet and digital campaign. Including Call to Actions to landing pages on the website.

bernadette collins, forumal one engineer, sahara force.

Formula One Engineer | Sahara Force India


As part of the 2018 Women in Technology campaign, I invited Bernadette Collins, Senior Strategy Engineer at Sahara Force India discusses her role within Formula One. This was a promoted blog on the Landing page and was positively received by industry.

Landing Page | Thought Leadership | Social Media | Influencer thought leadership

Project managed and created the framework for Condeco Software's annual workplace research report.

PR articles | Workplace research research report

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Published  | The power of the infographic,

EASEL.LY DIGITAL PLATFORM: is a digital platform which allows you to create infographics, I've used this platform several times to create effective infographics, for business and personal use. I was contacted by who invited me to be a guest blogger and discuss the power of Infographics. The Power of the Infographic 

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Published article | Public Technology Net


As part of the A.I. strategy I researched and wrote the article The Driving Forces Behind the Modern Workplace Revolution, which was published on Public Technology, an online resource for the Public / Government sector. This article was part of a larger strategy to start the online conversation for A.I., augmented reality and virtual reality in the workplace.


Ebook | Event | Influencer blogging | Thought leadership | Published articles

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Blogging platform | DXC (formally CSC)

Working with the Head of PR, together we Implemented the Blogging strategy for the UK within a Global Technology Firm. Responsible for creating relevant content, community participation and leadership whilst developing brand awareness, running blogging workshops for individuals and departments and cultivating story ideas.

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Community blog | Otaki

I created a blog in my home town, Otaki, for locals to write, produce and create their own stories, from their favourite place to visit, childhood memories or favourite coffee shops. It was a very popular blog platform and allowed people of all ages, and backgrounds to be able to write their own stories.

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Thought Leadership A.I., VR  & AR | Condeco Software


As part of this  strategy, I created a series of thought leadership articles for the sales, product and executive teams to utilise with customers and investors both on and offline. 

Is microchipping the next tech step-change | Disabilities in the workplace: how technology assist us? | Chatbots in the workplace | How to use virtual reality in the workplace | How smart buildings can generate employee productivity | Holograms in the workplace | Are we ready for A.I. assistants in the workplace | The History of wearable technology | the history of voice recognition technology | What are APIs and how to they work? | What is ambient computing

Ebook | Event | Influencer blogging | Thought leadership | Published articles

Worktech Academy

Published | Work Tech Academy


Whether it is a children’s cartoon or an inspirational individual, Condeco looks at how perceptions are changing on gender-specific roles in the workforce. Read more


Presentation | How to get younger generations engaged on social media with public services?

Created the following presentation for a Communicating for New Zealand 2020, How to get younger generations engaged on social media with public services?

  • Creating, building and managing a brand that people will value - key elements of the strong public services brand

  • How to apply corporate marketing & branding strategies to the public sector

  • Building effective channels to maximise reach and impact

former BBC Presenter and Consultant Penny Haslam joined the Women In Technology campaign

Influencer | Penny Haslam, BBC presenter


I worked with former BBC Presenter and Consultant Penny Haslam joined the Women In Technology campaign and wrote a thought leadership article on female empowerment in the workplace, empowering woman and how to find your confidence.

Landing Page | Thought Leadership | Social Media | Influencer thought leadership

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Curated blog | WorkTech Academy

Condeco Software is part of the WorkTech Academy partner programme. WORKTECH Academy is the global online platform and community for the future of work and workplace. I worked closely with the Worktech Academy digital team, I provided content to their digital thought leadership platform on a regular basis. The content was curated from the Condeco Workplace Matters blog.

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Global thought leadership strategy | Condeco Software

Thought leadership is important for a business to create engagement and raise your profile across your industry. I spoke to the team individually to introduce the thought leadership programme, starting with the most engaged team members. A range of thought leadership articles have since been produced.

To introduce diversity and inclusion within the UK team, I imbedded and a mini diversity and inclusion strategy into the existing thought leadership programme which gave a voice across the departments, from this we were able to produce a range of engaging, exciting and topical thought leadership articles. ​

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Presentation | Covid-19 Communications

Invited to speak at the Social Media for Government NZ Summit on our successful Covid-19 social media strategy. I created a presentation which demonstrated how we adjusted our communications in real time to deliver timely and relevant content.

How we utilised social media as a means to measure concerns, issues and general sentiment , responded to crisis with agility, adaptability and with a small team.

How we prioritised content and the allocation with limited  resources and demonstrated how we navigated the need for clear and empathetic messaging for sensitive communications  

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Presentation | Running communication campaigns on a shoestring

Created the following presentation for a Communicating for New Zealand, Mini Workshop: Effectively utilising budget: Running communication campaigns on a shoestring.

  • Stretching budgets to get the best campaign ROI  

  • Thinking creatively – bigger isn’t always better  

  • Making your campaign fun and getting the community involved  

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Presentation | 50 Shades of Social Media

I created a presentation called 50 Shades of Social Media, which is designed to take businesses through the steps of social media platforms, content and plugins, where I discussed everything from campaigns, organic, paid, audience insights and plugins. This presentation helps businesses get a clearer understand of social media.

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Published | IT central station

NOMINATED: WOMEN IN IT AWARD, innovated digital campaign award


The week has started off well and continued to get better, the first few days of my #chatterchallenge consisted of Housekeeping; updating my notifications, reviewing who I was following and most important of all making sure the team were following me! Read more

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Presentation | Inclusive technology


Condeco Software Ltd was invited to be a keynote speaker at IWMF (Women In FM) 2019 Annual Conference. I developed a thought leadership presentation "Inclusive Technology".

Developing a technology-based presentation discussing why and how technology in the workplace should be inclusive.


This 20-minute presentation, used examples of existing inclusive technology and included interaction participation with voting cards for the audience.

Event presentation "Inclusive Technology" | Social Media | Thought Leadership | Digital Strategy

AI Influcene blogging
thought leadership
Influencer bloggng
Anchor 1
Women in Tech Influencer
Divsertiy and Inclusion programme
Research paper
Workplace research PR
Women in Technology
Solx Consultng
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