Creating Digital Spaces That Inspire
I have designed, created and managed websites for a variety of different industries. As well as creating landing pages for events and thought leadership requirements as well as creating personal websites for individual professionals.
The History of the Workplace | Modern Workplace Glossary | Pacific Culture in Porirua | Hapori Maori
Digital solutions are essential for making online interactions seamless, ensuring a smooth customer journey while also simplifying processes for internal teams.
I have designed and implemented digital solutions for small businesses, charities, and large corporations across diverse industries, enhancing both customer experience and operational efficiency.
Organisation-Wide Digital Strategy & Execution
I developed a comprehensive digital marketing strategy centred on the website, social media platforms, and blogging, designed to deliver a cohesive and engaging digital presence. The strategy was endorsed by the Executive Leadership Team and successfully implemented across the organisation.
A core focus was creating a seamless customer journey to and through the website, supported by enhanced social media integration, including embedded content and streamlined page sharing. I also applied B2B best practices—such as clear calls to action within the Discover Porirua section—and partnered closely with the web developer to improve search functionality, automate content updates, and enhance homepage performance and usability.
Digital Leadership: Community-Focused Website Development
Led the creation of the Ōtaki Market, Ōtaki Women’s Community Club, and Ōtaki Kids Market websites, developing clear and engaging digital platforms that reflect each organisation’s purpose, values, and strong community connection. From information architecture and content creation through to launch, I ensured each site was intuitive, accessible, and tailored to its audience—supporting stallholders, volunteers, families, and the wider community.
Website Strategy & Enhancement
I oversaw the design and functionality of the tourism section of the Porirua City Council website, Discover Porirua, leveraging existing templates to craft an intuitive customer journey. The section features downloadable resources, links, Google Maps integration, calls to action, compelling imagery, and seamless social media connectivity. I also collaborated with the web developer to integrate a real-time listing of Porirua events via Eventfinda, ensuring the platform is both engaging and up-to-date.
Thought Leadership Strategy: Women in Technology Initiative
As part of a wider strategy to position Condeco UK as a thought leader in the workplace technology sector, I led the development of the Women in Technology landing page. This initiative sat at the forefront of a strategic shift to elevate the brand as a technology leader committed to empowering women. The page played a key role in strengthening employer brand, supporting talent attraction, and driving meaningful engagement with audiences across the industry.
Strengthening Cultural Connections: Māori and Pacific Engagement Across Digital Platforms
Worked closely with the Māori and Pacific teams to ensure cultural values and voices were reflected across our digital platforms. This included incorporating strategies into the overall digital strategy, social media content, and website development. I created dedicated webpages, ensured accurate te reo Māori translations, and supported culturally appropriate storytelling. Worked closely with the Strategy Team to help implement Video Submissions for the LTP
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Hapori Māori webpage
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Ola Kamataga: Beginning of Life webpage
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Pacific Language Weeks on social media
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Create Multiple linguistic video
Driving Engagement Through Content-Led Landing Pages
Led the creation of high-performing landing pages to support a wide range of downloadable content, including ebooks, infographics, and case studies.
From content positioning and messaging through to structure and user journey, I designed each page to maximise engagement, clearly communicate value, and drive downloads.
These landing pages played a key role in supporting lead generation, campaign performance, and content visibility, ensuring long-form assets were strategically aligned with business objectives and audience needs.
Leading the Global Content experience at Condeco
As part of a global content rollout, I led the development of a digital resource hub that provided customers with a single, central destination to access and engage with all Condeco content. I owned the end-to-end creation of the global content hub, including auditing and mapping existing assets, and overseeing content creation and management worldwide.
To support scalability and discoverability, I designed a keyword-driven content matrix that underpinned the site’s search functionality and guided strategic content planning. This approach ensured new content was aligned to business objectives, customer needs, and long-term growth.
From bedtime laughs to bold conversations — discover how the Poopology podcast was born, bringing raw, unfiltered stories from modern warrior women to life with homemade social media, bold visuals, and honest dialogue.
You can listen on here, on Spotfiy, Apple Podcast or on iHeartRadio
To reduce reliance on Facebook as a single communication channel, I worked closely with Porirua City Libraries to design and deliver a dedicated online video experience for tamariki during the school holidays. I led the creation of a central landing page, integrating YouTube and the Porirua Library Children’s Chat Facebook Group to provide a cohesive and accessible digital experience for families.
I collaborated directly with the videographer on filming and editing, managed content scheduling, and oversaw the upload and timed release of videos on YouTube in line with the programme schedule. This approach broadened reach, improved accessibility, and created a more sustainable, multi-channel digital engagement model.
Highly commended: 2021 Innovation Award, QR Code walk at Porirua Cemetery
Telling the stories of some of the veterans at rest in Porirua Cemetery has become a lot easier. I worked closely with the Cemetery Manager and completed the installation of 16 QRS codes on distinctive red posts in the cemetery, off Kenepuru Dr. Visitors can scan the codes with their smartphone and it takes the user to the Council cemeteries website, where they can read a little more about the person buried in that gravesite.
QR Code | walk
