How to adjust communications in real time to deliver timely and relevant content
"We received excellent feedback on your presentation, and Porirua City Council was one of the most requested organisations by the delegates to interview when gathering insight for the 2022 agenda. As one of our standout speakers from last year, we wanted to reach out to invite you to participate in 2022." Bianca Almeida, Marketing Specialist, Akolade
2021 WON: Tompkins Wake Better policy & regulation award
Working closely with the Marketing Manager and Videographer we created the award winning video for "At the Heart of Our City: Strategic Framework for Children and Young People in Porirua." which highlighted the strategy put together by the Principal Advisor for Children and Young People. Tompkins Wake Award for Better Policy and Regulation: Recognises the development of robust and effective evidence-based policy or local regulatory initiatives. Any policy, plan or regulatory initiative is eligible for this award.
2018 PARTNERSHIP: IWFM (Institute of Workplace and Facilities Management)
Working closely with the Global Marketing Manager we created a successful partnership with IWFM, collaborating digital content, thought leadership and speaking opportunties. The Institute of Workplace and Facilities Management (IWFM) is the body for workplace and facilities professionals. Existing to promote excellence among a worldwide membership community of around 14,000 and to demonstrate the value and contribution of workplace and facilities management more widely.
Co-Host | LGNZ Webinar
I was invited to created the framework and co host a webinar with Daniel Webster, Senior Communications Advisor Local Government from LGNZ.
We discussed "How to build your channels and navigate the choppy seas of social media".
The audience was Councii members from across New Zealand, there was an active Q&A session at the of the webinar.
Co-Host | Poopology Podcast
The brainchild of Eve Laws, Poopology Podcast brings together women of all shapes, sizes, backgrounds and colours to discuss the trials and tribulations of being a modern warrior woman. Special guests and regular friends .
CO-HOST - Season 1,2 & 5
Designed and created the website, www.poopologypodcast.com, using wix,com.
Created all the social media promotional vides for Poopology,
Created special videos, for Halloween and Easter.
Produced | Generation Z workplace panel
Bringing together a board range of Gen Z'ders (Those born between 1995 and 2015) to gain an understanding of their vision for the future of the office.
This Think Tank was in two sections, the first section was a chance for the Gen Z group to put their questions to the CEO and Head of Product Strategy and design at Condeco. The second section was a one on one discussion with Professor Jeremy Meyson from WorkTech Academy to discuss future trends and predictions from industry experts.
Created | Inclusive Technology presentation, IWFM
DIVERSITY AND INCLUSION STRATEGY:
Condeco Software Ltd was invited to be a keynote speaker at IWMF (Women In FM) 2019 Annual Conference. I worked closely with Pooman Bharj to develop at thought leadership presentation "Inclusive Technology".
Developing a technology-based presentation discussing why and how technology in the workplace should be inclusive. This 20-minute presentation, used examples of existing inclusive technology and included interaction participation with voting cards for the audience.
Event presentation "Inclusive Technology" | Social Media | Thought Leadership | Digital Strategy
Speaker | Tips & Tricks to lift your LinkedIn Game
I hosted a LinkedIn Workshop for local businesses. On how to maximise your LinkedIn profile, a 60-minute workshop using two LinkedIn Influencers.
This workshop covered, How to create a professional profile and how to build your business connections. Tips on how to effectively share content and engage with those you connect, the benefits around LinkedIn groups and LinkedIn’s very own blogging platform. And Professional headshot taken with our photographer (this will take place after the workshop)
LinkedIn Workshop | LinkedIn Influencers | Social Media Made Easy
Social media youth workshop | Houses of Parliament
FUTUREVERSITY DIGITAL MARKETING STRATEGY:
Working with London based youth charity FutureVersity, with special guest Minister for Youth, I co-hosted a social media workshop for the youth, focused on their personal brand and how to keep safe online. Including special guest The Minister of State for Children and Families and CEO of FutureVersity.
FutureVersity Strategy | Speed Talking | Twitter workshop | Building your Digital Brand | Houses of Parliament
Website training workshops | Porirua City Council
Teaming up with Porirua City Council IT department, we put together a series of website training sessions to ensure all end users of the website are up skilled and clear on best practice. I worked with the web developer to create a fun interactive session.
Speed talking workshops | FutureVersity
Invited by FutureVersity to speak at a "Speed Dating" event, focused on inspirational speakers discussing with FutureVersity participants, on workplace passions. I discussed by passion for digital marketing and social media, how this career path came about and why I feel it's a growing industry. We took questions from the audience, who where engaged and interested in future careers in marketing.
Graduate think tank | DXC
With the rise of 18 - 24-year-olds using closed networking apps, I created a functional think tank session to solve the issue of internal communication options within a global technology firm. We discussed the use of Email in the Workplace and the possibilities of alternatives.
Related blog post "Pow, the Power of Powtoon" to find out more.
Twitter workshop | FutureVersity
Successful Twitter workshop for FutureVersity, focusing on Twitter to generate traffic to their website, build their company presence and generate more business leads. Covered "Understanding Twitter #BecomeATweeter" a one-hour workshop focusing on: Effective profiles, Understanding Twitter lingo, How to create a tweet, Hashtags, Building a following, Creating industry specific campaigns.
Porirua City Council live-steaming meetings
Working closely with the Democratic services team, I complemented the live-streaming technology by ensuring the Council's YouTube page had a dedicated channel and was compatible with the website, making the customer journey easy and simple for local residents of the city to tune in and live-stream council meetings.
Managed | technical hub training videos
A range of explainer videos using in-house technical knowledge base. These videos were used as an employee engagement tool to encourage the workforce to have a more in-depth and technical understanding of products. Hosted on the internal intranet, employees are able to share specific videos with customers or use them as in-house training material to understand the more technical aspects of the product.
Speaker | ConfereNZ 2020
Won: Tompkins Wake Award for Better Policy and Regulation (SOLGM)
Invited to speak at ConferenNZ 2020 "Communicating New Zealand" conference, I presented "How to engage the under 25's on social media within the public sector". This was based on four social media projects run at Porirua City Council, Waitangi Day, Children's Day, Valentine's Day and a three-day work experience programme.
Speaker | Salesforce.com conference
NOMINATED: WOMEN IN IT AWARD, innovated digital campaign award
DIGITAL STRATEGY SOLX CONSULTING: I spoke to at a saleforce.com conference on the Chatter Challenge, which was a successful organic social media campaign created for a Salesforce.com implementation company.
This company were huge users of a Salesforce.com tool called Chatter, and this challenge was given to the CEO to use this tool as per primary communication tool, ditching email, phone, fax and mobile.
Chatter Challenge | Event | Thought Leadership | ebook | Case Study | Digital Strategy | Facebook Integration
Speaker | Salesforce.com conference "how to get leads from Social Media"
Nominated: UK Social media awards, best social media tool
During a salesforce.com conference, I conducted a live demonstration of the Dashboard Vote, which was a social media tool which integrated with salesforce.com database, showing the audience how to engage with their own customers using a Facebook page which integrated directly with salesforce.com and generated social leads.
Co-Host | Condeco Webinar series
Bringing together a global team of seven, I created a pilot series of Webinars, which have developed into an ongoing programme. Creating the topics, strategy and framework. it was extremely successful and now this pilot project is being rolled out as a global programme.
The cost of meeting room no-shows and Retaining employees and attracting new talent with your workplace are first in a series of successful webinars.
Co-Host | Four local wahine talk social media
2021 BUSINESS MONTH STRATEGY:
I was a co-host for the Social Media Panel - Four local wahine talk social media.
Social media is more than just a platform to share your products or services. It’s a place to build relationships, make connections and be social! Hear from four successful local business wāhine about how they have created and grown their successful brands across different social media platforms.
Business Month Strategy | Landing page | Video | Event
LinkedIn Workshop | Porirua City Council
Hosted a LinkedIn workshop, focused on helping Porirua City Council leadership team to boost their LinkedIn profile, offering profile photographs and where to find the latest content. I collaborated with LinkedIn Influencer Dale Dupree and LinkedIn employee Lisa Nolan to create personalised messages to the team. Which where a huge success.
Global LinkedIn workshops | Condeco Software
As part of a global rollout of LinkedIn and Condeco Software, I created and managed a series of workshops across London, Frankfurt, New York, Singapore and Sydney. Workshops were designed to have employees understand the importance of LinkedIn and the benefits for themselves professionally and the business.
Workplace of the future
Think Tank | Condeco Software
I hosted a two hour lunch'n'learn session took part in the London office and via video conference with the New York team, focusing on a "Black Mirror" style conversation about the future of the workplace, over the next 5, ten, fifteen and twenty years. With a series of controversial questions put to the team we opened up the conversation on future technology, employee and product trends. This conversation gave me insight into the teams thoughts and processes, and also assisting in developing futurist blog articles.
Change Management Q&A | Condeco Software
DIGITAL TRANSFORMATION STRATEGY:
I collaborated with change management specialists Jackie Furery and Graham bird from Where Workplace Works to create a Change Management ebook, they then participated in a Q&A panel and discuss stories and insights the London team.
Digital Transformation ebook | Change Management ebook | Infographic | Roundtable | Thought Leadership | Q&A Session
Youth Workshop | FutureVersity
Working with a London based charity FutureVersity, I created and delivered a tailored digital workshop for their student base, aged 16 - 18 years. This was a fun, hands-on and interactive workshop, which introduced the students to LinkedIn and understanding how promoting your profile in a positive and professional manner can play a part in increasing your job hunting and networking skills.
Host | virtual social media workshops
DXC - A series of virtual social media workshops and training sessions, available for download. Gave employees from all over the UK to dial into training sessions and workshops focusing on social media. These sessions were also recorded and hosted on the intranet allowing access for all employees.
Speaker | Social Media for Government NZ Summit
COVID-19 DIGITAL STRATEGY.
Invited to speak at the Social Media for Government NZ Summit on our successful Covid-19 social media strategy. We presented how we adjusted our communications in real time to deliver timely and relevant content. How we utilised social media as a means to measure concerns, issues and general sentiment , responded to crisis with agility, adaptability and with a small team.
How we prioritised content and the allocation with limited resources and demonstrated how we navigated the need for clear and empathetic messaging for sensitive communications
Event | Social Media | Website | Digital Strategy | Love Local Facebook group | Love Local Database
Pannelist | Social Media for Government NZ Summit
I was invited to be part of a industry panel to discuss the case for organic vs paid content strategies to reach and engage your audience
Is engagement through organic posts a realistic and achievable goal in the new age of online saturation?
Navigating the challenges of engaging your audience through organic and paid posts
Allocating your budget effectively by ensuring you put your money behind the right content
Co-Host | WorkTech Roundtable
DIGITAL TRANSFORMATION STRATEGY:
Part of the digital transformation strategy, we teamed up with WorkTech to host a workplace roundtable. I co-hosted with Technical Director John Hilderbrands, an discussed with an audience of workplace industry experts to debate and discuss the future of the workplace. With a focus on digital transformation for a modern workplace.
Digital Transformation ebook | Change Management ebook | Infographic | Roundtable | Thought Leadership | Q&A Session
Speaker | Pacific Business Trust digital conference
I was invited to be part of the Digital Marketing for Business workshop for Pacific Business Trust and Porirua City Council. This event was held for local business owners in Porirua who wanted guidance on the digital marketing, I led a 30 minute Q&A session on digital marketing practices, focusing on top tips and free digital tools for small business owners to utilise.
Produced | Workplace Innovation Forum
A.I. VOICE ASSISTANT STRATEGY:
Workplace Innovation Forum for Condeco was a major success, the live Audience were able to hear from a diverse industry-wide panel of speakers who delved into the key elements that are disrupting and transforming the workplace. The highlight of the event was the live demo of a prototype product, which incorporated Condeco room booking technology and A.I (Alexa) to create a voice activated room booking solution.
Ebook | Event | Influencer blogging | Thought leadership | Published articles
Social media training | Porirua City Council
Facebook workshops across Council, Pataka, Porirua Libraries and Te Rauparaha Arena, I put together a practical workshop helping our internal teams to enhance customer service response rate and dealing with trolls and disgruntled customers.
Global social media workshops | DXC
LONDON I MANCHESTER I NEW YORK I BELGIUM I SYDNEY
There was a growing need for employees at DXC to understand the benefits of social media and blogging for business. Working closely with representatives from Linkedin, I created several workshops, which I ran throughout the business tailored specifically for internal departments and industry teams. Workshops where face to face or participants could dial in.
Related blog post: What is the biggest challenge facing social media
Produced | Salesforce.com webinar series
Due to customer demand, I created a series of salesforce.com webinars, using expertise within the business to host the episodes. I created a series of salesforce.com webinars with SolX Consulting, hosted by the CEO Gary Smith we discussed salesforce.com technology functionality, with special guests and questions from the online audience.
Work experience programme | Porirua City Council
CHILDREN AND YOUNG PEOPLE STRATEGY:
Three day work experience programme, working with two students from the local area, we introduced them to social media, strategy and video content creation.
Working as part of a the communications team at Porirua City Council, you will have the opportunity to work on a range of projects where your input and fresh ideas will be highly valued; including managing day to day running of social media enquiries, engaging with the local community and creating your own social media campaign.
Children's Day | Valentine's Day | ConferenNZ | Waitangi Day | Work Experience | SOLGM Award winning Video
50 shades of social media | Capella PR
Working with a London based PR agency, I took them through my 50 shades of social media workshop, where we discussed everything from campaigns, organic, paid, audience insights and plugins.
Created | Innovation Forum Panel into a Podcast
The 2nd Workplace Innovation Forum held by Condeco was a major success, hosted at the Courthouse Hotel in Central London the Studio Audience were able to hear from a diverse industry-wide panel of speakers who will delve into the key elements that are disrupting and transforming the workplace as we know it.
PODCAST - PANEL: The panel where recorded during their discussion and this content was used as a podcast for customers, clients and partners to refer to on demand.