Invited to speak again at the annual Social Media for GOV NZ conference, I discussed Trolling and online abusive behaviour. We discussed how as a team we deal with this narrative, digital strategy and how to counteract misinformation.

Won: Tompkins Wake Award for Better Policy and Regulation (SOLGM) 

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CHILDREN AND YOUNG PEOPLE STRATEGY: 

Invited to speak at ConferenNZ 2020 "Communicating New Zealand" conference, I presented "How to engage the under 25's on social media within the public sector". This was based on four social media projects run at Porirua City Council, Waitangi Day, Children's Day, Valentine's Day and a three-day work experience programme.

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Children's Day | Valentine's Day | ConferenNZ | Waitangi Day | Work Experience | SOLGM Award winning Video

NOMINATED: WOMEN IN IT AWARD, innovated digital campaign award

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DIGITAL STRATEGY SOLX CONSULTING: I spoke to at a saleforce.com conference on the Chatter Challenge, which was a successful organic social media campaign created for a Salesforce.com implementation company. 

This company were huge users of a Salesforce.com tool called Chatter, and this challenge was given to the CEO to use this tool as per primary communication tool, ditching email, phone, fax and mobile. 

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​Chatter Challenge | Event | Thought Leadership | ebook | Case Study | Digital Strategy | Facebook Integration

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Nominated: UK Social media awards, best social media tool

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SALESFORCE + FACEBOOK INTEGRATION: 

During a salesforce.com conference, I conducted a live demonstration of the Dashboard Vote, which was a social media tool which integrated with salesforce.com database, showing the audience how to engage with their own customers using a Facebook page which integrated directly with salesforce.com and generated social leads. ​

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infographic | Live Demo | Technical Solution | Digital Strategy

Bringing together a global team of seven, I created a pilot series of Webinars, which have developed into an ongoing programme. Creating the topics, strategy and framework. it was extremely successful and now this pilot project is being rolled out as a global programme. 

The cost of meeting room no-shows and Retaining employees and attracting new talent with your workplace are first in a series of successful webinars.

2021 BUSINESS MONTH STRATEGY:

I was a co-host for the Social Media Panel - Four local wahine talk social media.

Social media is more than just a platform to share your products or services. It’s a place to build relationships, make connections and be social! Hear from four successful local business wāhine about how they have created and grown their successful brands across different social media platforms.

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Business Month Strategy | Landing page | Video | Event

Hosted a LinkedIn workshop, focused on helping Porirua City Council leadership team to boost their LinkedIn profile, offering profile photographs and where to find the latest content. I collaborated with LinkedIn Influencer Dale Dupree and LinkedIn employee Lisa Nolan to create personalised messages to the team. Which where a huge success.

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LinkedIn Workshop | LinkedIn Influencers | Social Media Made Easy

STRATGIC PARTNERSHIP WITH LINKEDIN:

As part of a global rollout of LinkedIn and Condeco Software, I created and managed a series of workshops across London, Frankfurt, New York, Singapore and Sydney. Workshops were designed to have employees understand the importance of LinkedIn and the benefits for themselves professionally and the business.

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Social Media | ebook | Global Workshops  | Company LinkedIn Page 

I hosted a two hour lunch'n'learn session took part in the London office and via video conference with the New York team, focusing on a "Black Mirror" style conversation about the future of the workplace, over the next 5, ten, fifteen and twenty years. With a series of controversial questions put to the team we opened up the conversation on future technology, employee and product trends. This conversation gave me insight into the teams thoughts and processes, and also assisting in developing futurist blog articles.

DIGITAL TRANSFORMATION STRATEGY: 
I collaborated with change management specialists Jackie Furery and Graham bird from Where Workplace Works to create a Change Management ebook, they then participated in a Q&A panel and discuss stories and insights the London team.

Digital Transformation ebook | Change Management ebook | Infographic | Roundtable | Thought Leadership | Q&A Session

FUTUREVERSITY DIGITAL MARKETING SOLUTION: 

Working with a London based charity FutureVersity, I created and delivered a tailored digital workshop for their student base, aged 16 - 18 years. This was a fun, hands-on and interactive workshop, which introduced the students to LinkedIn and understanding how promoting your profile in a positive and professional manner can play a part in increasing your job hunting and networking skills.

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FutureVersity Digital Strategy | Speed Talking | Twitter workshop | Building your Digital Brand | House of Parliament Event

DXC - A series of virtual social media workshops and training sessions, available for download. Gave employees from all over the UK to dial into training sessions and workshops focusing on social media. These sessions were also recorded and hosted on the intranet allowing access for all employees.

Mini Workshop: Effectively utilising budget: Running communication campaigns on a shoestring

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• Stretching budgets to get the best campaign ROI  

• Thinking creatively – bigger isn’t always better  

• Making your campaign fun and getting the community involved   

Recognition: 2021 Co-speaker Social Media for Government NZ Summit

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COVID-19 DIGITAL STRATEGY.

Invited to speak at the Social Media for Government NZ Summit on our successful Covid-19 social media strategy. We presented how we adjusted our communications in real time to deliver timely and relevant content. How we utilised social media as a means to measure concerns, issues and general sentiment , responded to crisis with agility, adaptability and with a small team.

How we prioritised content and the allocation with limited  resources and demonstrated how we navigated the need for clear and empathetic messaging for sensitive communications  

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Event | Social Media | Website | Digital Strategy | Love Local Facebook group | Love Local Database

Invited to be part of a industry panel to discuss "Organic vs paid content strategies"  

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• Is engagement through organic posts a realistic and achievable goal in the new age of online saturation?  

• Navigating the challenges of engaging your audience through organic and paid posts  

• Allocating your budget effectively by ensuring you put your money behind the right content

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publicspectrum.co/social-media-for-gov-nz2021/

DIGITAL TRANSFORMATION STRATEGY: 

Part of the digital transformation strategy, we teamed up with WorkTech to host a workplace roundtable. I co-hosted with Technical Director John Hilderbrands, an discussed with an audience of workplace industry experts to debate and discuss the future of the workplace. With a focus on digital transformation for a modern workplace.

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Digital Transformation ebook | Change Management ebook | Infographic | Roundtable | Thought Leadership | Q&A Session

I was invited to be part of the Digital Marketing for Business workshop for Pacific Business Trust and Porirua City Council. This event was held for local business owners in Porirua who wanted guidance on the digital marketing, I led a 30 minute Q&A session on digital marketing practices, focusing on top tips and free digital tools for small business owners to utilise.

A.I. VOICE ASSISTANT STRATEGY:

Workplace Innovation Forum for Condeco was a major success, the live Audience were able to hear from a diverse industry-wide panel of speakers who delved into the key elements that are disrupting and transforming the workplace. The highlight of the event was the live demo of a prototype product, which incorporated Condeco room booking technology and A.I (Alexa) to create a voice activated room booking solution.

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Ebook | Event | Influencer blogging | Thought leadership | Published articles

TROLLING AND ABUSE STRATEGY 

Facebook workshops across Council, Pataka, Porirua Libraries and Te Rauparaha Arena, I put together a practical workshop helping our internal teams to enhance customer service response rate and dealing with trolls and disgruntled customers.

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Porirua City Council public social media guidelines | Debate, note Hate video | Workshops

LONDON I MANCHESTER I NEW YORK I BELGIUM I SYDNEY

There was a growing need for employees at DXC to understand the benefits of social media and blogging for business. Working closely with representatives from Linkedin, I created several workshops, which I ran throughout the business tailored specifically for internal departments and industry teams. Workshops where face to face or participants could dial in.

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Related blog post: What is the biggest challenge facing social media

DIGITAL STRATEGY SOLX CONSULTING: 

Due to customer demand, I created a series of salesforce.com webinars, using expertise within the business to host the episodes. I created a series of salesforce.com webinars with SolX Consulting, hosted by the CEO Gary Smith we discussed salesforce.com technology functionality, with special guests and questions from the online audience.

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Chatter Challenge | Event |