Four months ago, I was made redundant. It was tough, but now I’m in a role I love - and I’ve realised something powerful. Campaigns I created are still running, proving that good content has a life of its own. From no-budget recycling projects to a 60th anniversary celebration and election campaigns, my work continues to make an impact even after I’ve moved on.

We all know that one person obsessed with the em dash—declaring it the most elegant punctuation ever. But lately, its presence has exploded, from blog posts to AI-generated text. Is the em dash truly a sign of machine writing—or just a misunderstood stylistic choice?

Ever found yourself 2 minutes deep into a video where someone’s turning old tyres into a sofa... and wondered how you got there? You’re not alone. Viral content creators know exactly how to hook your brain. This blog explores the wild world of ridiculous online videos, the sneaky science behind your curiosity, and why these clips get billions of views—even when they make zero sense.

When lockdown hit in 2020, I started filming daily video diaries of life at home with my three kids. Using just my phone and a simple editing app, I captured everything from dance parties to meltdowns. What began as a creative outlet quickly became a way to stay connected, with friends and family tuning in each day — and even joining in with their own dance clips from around the world.

When your comms or marketing team is juggling a shared inbox, overlapping emails, and unclear ownership—it’s a recipe for missed deadlines, duplicated work, and rising stress. Relying on a cluttered inbox without a proper ticketing or intake system means your team can’t track incoming jobs, measure performance, or spot issues across the wider business. In short: it’s unsustainable. This blog explores the risks of inbox chaos and the benefits of moving to a structured, trackab

The Coldplay concert kiss cam moment that exposed tech CEO Andy Byron and his HR executive in an awkward embrace didn’t just spark gossip—it ignited a social media firestorm of memes, brand parodies, and viral content. This blog explores the public’s fascination with the scandal, the flood of memes that followed, and what this says about our culture’s obsession with real-time viral moments.

In today’s digital workplace, we rely on tools like Teams, Trello, email, and Messenger to stay connected and productive. But without structure, these tools can become overwhelming and counterproductive. This blog explores how to get the best out of your digital stack — and why direction matters more than ever.

Before you delete that underperforming TikTok, take a breath. Just because a video didn’t go viral doesn’t mean it didn’t serve a purpose. Every post helps train the algorithm, adds depth to your profile, and can still influence potential customers. Plus, there’s a smarter option—recycling. With a new hook, updated visuals, or better timing, older content can be repurposed to perform even better. In this post, we break down why deleting could hurt your growth and how to refre

Protect your business’s Facebook page by enabling Two-Factor Authentication (2FA). With multiple team members accessing your Meta account—often using personal emails without strong security—your page is vulnerable to hacks that can cause costly disruptions. Learn why 2FA is essential and how it safeguards your brand.

Whether you're upskilling, changing careers, or just starting out in digital marketing, there's no need to break the bank. This guide highlights the best free online learning platforms and webinars for professionals—covering everything from AI and content marketing to social media strategy and analytics. Discover top tools from Harvard, HubSpot, Google, and more.

I built a global thought leadership strategy that gave our team a voice and elevated our brand across the workplace industry. By combining expert insights, real data, and a focus on inclusion, we created content that mattered — from future-focused blogs on AI to diverse perspectives across departments.

Back in the ‘90s, “Click Here” made sense — we were all learning how the internet worked. But today’s audiences are smarter, faster, and easily distracted. If your call-to-actions aren’t pulling their weight, you’re missing valuable engagement. In this blog, we explore why it’s time to retire vague links and how to write smarter, clearer alternatives — even if you don’t have fancy tools.

Facebook Stories can boost visibility and engagement, but they’re not a one-size-fits-all solution. In this blog, we unpack the strengths and limitations of Stories, share when to use them, and explain why they work best alongside longer-lasting content.

Facebook is more than just a feed—it's a flexible toolkit for business communication. From quick-fire Stories to long-lasting video content, each post type has its own strengths. In this blog, we break down the best uses for Stories, Reels, Feed posts, Events, Messenger, and more—so you can post with purpose and tailor your message for maximum impact.

Think you can tell the difference between human and AI writing? Read both versions, make your guess, and discover how close AI content has come to sounding human.

The Evolution of Infographics (and a look back at 2016) and key learnings for 2025.

There’s a quiet crisis unfolding in boardrooms, Zoom calls, and staff kitchens across the world — a generational struggle to keep up with the relentless march of technology. Among those most impacted?

As part of a wider digital strategy in 2019, I developed and delivered a campaign to position Condeco UK as a thought leader in the workplace technology industry — with a strong, purposeful focus on promoting women in technology.

One of the most well-loved and widely read thought leadership pieces at Condeco was the article “Different Countries, Different Work Cultures.” To keep it relevant and reflective of the changing workplace landscape.

I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner.

Back in 2013, I was honoured to be nominated for the Women in IT Awards – Innovated Digital Campaign category for my work with SolX Consulting

When COVID-19 restrictions disrupted our usual festive plans, we faced a challenge: how could we still create a magical Christmas experience for tamariki and their whānau — while keeping everyone safe?

While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform

Fun and interactive organic Instagram campaign to encourage employee engagement across regional offices.