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What can happen in a Social Media PR Crisis

Social networking is so powerful, it's anticipated the number of worldwide users will reach around 2.5 billion by 2018. Wow, that is about a third of Earth’s entire population!

Imagine all those people logging on, posting, liking and sharing, that's a huge audience to reach and when you do something stupid, inappropriate or you are just plain mean, you can guarantee that it's going to reach corners of the Internet you didn't even know existed. People from everywhere will let you know exactly what they think of you and your decisions.

And that was pretty evident when Playboy Playmate, Dani Mathers entered the world of social media Faux pas. Like me, you probably haven't heard of her before, but now, well she's got her five minutes of fame! It all happened when Dani was at the gym, she snapped a snapchat photograph of a naked female gym-goer in the women's changing rooms, with the caption "If I can’t see unsee this then you can’t either".

Dani has tweeted several apologies since her snapchat

I'm sorry for what I did... I need to take some time to myself now to reflect on why I did this horrible thing. Goodnight. — Dani Mathers (@DaniMathers) July 14, 2016

But when it comes to the internet, people will tend to brand you with their own form of justice.

I'm pleased to see LA Fitness didn't want to have any association with Dani Mathers and have banned her from all of its gyms, they notified the Los Angeles Police Department that Mathers photographed a member in its locker room and issued their own tweet.

Dani has deleted her social media accounts, she has also been banned from all 800 LA Fitness gyms, reportedly lost her radio job and could possibly face a jail sentence. Just like in real life, when you post on social media you have a social responsibility to respect other people, show kindness and compassion especially with all that is happening in the world right now, we owe it to each other to show a little human decency.

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