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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.​
Embedding Diversity and Inclusion into a Digital Strategy
I was proud to be an active member of the Diversity and Inclusion forum, where we worked to prioritise inclusion, belonging, and representation across every part of the business.
Feb 13, 20242 min read
Great example of Employee engagement on twitter
Successful orangic twitter campaign which focused on promoting Condeco products with our very own employees.
Jan 2, 20221 min read
A Blunt response - smashing your twitter responses
500 Million tweets are posted on twitter everyday, standing out from the crowd even if you're a celebrity, can be a struggle.
May 30, 20212 min read
Tailoring your Twitter content to match your market
TWITTER I 5 Minute Read
Jul 22, 20182 min read
Why your social media channels should be aligned
In this digital age, the majority of businesses now have some form of social engagement.  As well as businesses having multiple social media
May 26, 20184 min read
The best Eleven minutes on Twitter ever!
Last week, Donald J Trump's twitter account was deactivated for eleven minutes by a employee on their last day of work.
Nov 5, 20172 min read
Millennials and their Insta-Lifestyle
Last week at a Future of the Workplace event I was talking to a gentleman who was interested in the topic of Millennials in the Workplace.
Sep 11, 20172 min read
Eddie, the Twitter Genius
Southern Rail bravely handed over their twitter account to Eddie, a 15 year old work experience student.
Jul 13, 20171 min read
The FM Ball, a night in pictures
Last night I attended the FM Industry Ball with colleagues from Condeco and, Jamila Jeffers, Operations Manager from a London based Charity
Jun 25, 20171 min read
How did you get that name?
Branding is a huge part of marketing and most organisations dream of being automatically recognised by their logo, product or slogan.
Jun 19, 20173 min read
8Â reasons why you should Covfefe
Was it a pocket tweet? A drunk tweet? A I fell asleep mid tweet. We'll never Know, but what we do know is that it caused a Twitter fest,
Jun 13, 20172 min read
When Hashtags go bad
I run several social media workshops, and I have a section all on its own about hashtags, simple do's and don'ts. My golden rules fo
May 18, 20172 min read
Why I received more engagement on Twitter than Facebook and Google+ for the same blog
I recently created a blog called, "slightly weird New Zealand vintage Advertising", which showcased some pretty bad or amusing, de
May 16, 20173 min read
Televison and Social Media Engagement
All of us have a guilty pleasure, and mine is watching Tipping Point, while following #TippingPoint hashtag on Twitter. The twitter feed is
May 5, 20172 min read
10 of the most FUN and QUIRKY Twitter Handles
Creating your social identity is vital to ensuring your social media presence will rock, with over 310 million active users on Twitter
Apr 11, 20172 min read
Hangover Day - 1st January
There is a National Day for just about everything! And wouldn't you know it, Hangover Day is the 1st January. After all the New Year'
Jan 1, 20171 min read
Lucy Hill Blood Appeal and The Power of Social Media
A few days ago I read an article on my Facebook feed about a young women, Lucy Hill, injured in Thailand.
Dec 12, 20162 min read
The best "Thanks for the Follow" I've ever received on Twitter
What do you do when someone followers you on Twitter, do you instantly follow them back, have you set up an automated response
Nov 29, 20161 min read
12 of the of the best chocolatey inspired twitter names
Chocolate, I love it, as I'm writing this blog I'm tucking into a Cadbury Dairy Milk bar, although other brands are available.
Oct 4, 20162 min read
One Hot Tip On How to Get Retweets
I use twitter, a lot! And one of the biggest questions I''m always asked is, how to I get lots of retweets? It's not always abou
Aug 19, 20162 min read
It's all about timing (why you should trust your Social Media Team)
Social Media is all about timing, getting it right can really make a difference to your post, especially if it's currently Trending.
Aug 4, 20162 min read
6 Reasons Why Donald Trump is getting his Twitter Feed so wrong (but still has millions of followers
Twitter is a great platform and used well can generate traffic to your website and create engagement with your followers. Film stars, pop...
Jul 30, 20162 min read
What can happen in a Social Media PR Crisis
Social networking is so powerful, it's anticipated the number of worldwide users will reach around 2.5 billion by 2018.
Jul 27, 20162 min read
15 Female Digital Influencers on Twitter
There are millions of people to follow on twitter, and finding those people who interest you can be a tricky task, I'm interested in Soc
Jun 26, 20163 min read
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