social media crisis | claireroper

Thought leadership

Claire Roper

This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.

The fine line between code of conduct and social media guidelines

Who is responsible for what you post on line, we’ll the simple answer is you. You as an individual take full responsibility for what is post

Aug 30, 20182 min read

Tailoring your Twitter content to match your market

TWITTER I 5 Minute Read

Jul 22, 20182 min read

Poundland's Naughty Top Shelf Elf

Whether or not you consider Poundland's naughty elf social media campaign good or bad, it's been noticed. It's a deliberately se

Dec 22, 20172 min read

The best Eleven minutes on Twitter ever!

Last week, Donald J Trump's twitter account was deactivated for eleven minutes by a employee on their last day of work.

Nov 5, 20172 min read

Recruitment on Linkedin

Recently on LinkedIn there seems to be a popular trend of posts from Recruiters and candidates, highlighting the lack of communication, unsa

Jun 15, 20172 min read

8 reasons why you should Covfefe

Was it a pocket tweet? A drunk tweet? A I fell asleep mid tweet. We'll never Know, but what we do know is that it caused a Twitter fest,

Jun 13, 20172 min read

What level of responsibility do social media platforms play in the world of terror?

If social media wasn't available, how easy would it be for those with radical intentions to spread hate and violence around the world?&q

Jun 12, 20173 min read

United in a Social Media Crisis

Social Media and PR should work hand in hand when dealing with a crisis. And your digital team should be prepared by having guidelines.

May 19, 20173 min read

When Hashtags go bad

I run several social media workshops, and I have a section all on its own about hashtags, simple do's and don'ts. My golden rules fo

May 18, 20172 min read

Facebook Strategy for Small Businesses

Creating a digital marketing strategy for your small business doesn't need to be complicated. My simple tips to help you create a strate

May 16, 20173 min read

Sexist, Racist or Homophobic Marketing Tactics...would you do it?

Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would

May 10, 20172 min read

Is it on trend to be a Social Media Hater?

I've noticed a recent trend; blog articles claiming social media is a waste of time, we should all switch off or delete our accounts.

Jan 4, 20172 min read

6 Reasons Why Donald Trump is getting his Twitter Feed so wrong (but still has millions of followers

Twitter is a great platform and used well can generate traffic to your website and create engagement with your followers. Film stars, pop...

Jul 30, 20162 min read

What can happen in a Social Media PR Crisis

Social networking is so powerful, it's anticipated the number of worldwide users will reach around 2.5 billion by 2018.

Jul 27, 20162 min read

Who Said That?

Most people like a quote, I myself enjoy a good inspirational or motivational quote. They are a great way to get people thinking and create

May 24, 20162 min read

3 examples why your Social Media Channels need security

Most businesses these days have social media channels, It's import for all organisations, to ensure their social media channels have sec

Feb 6, 20162 min read

If you don't believe me, get @&%!?

This afternoon on my way to a meeting I watched a You Tube video on Facebook, it was a parody of Bruno Mars Uptown Funk

May 25, 20151 min read

Using Hashtags Effectively

Hashtags, the ultimate source of confusion, I've been asked many times by colleagues and friends, what exactly is a hashtag?

Sep 29, 20142 min read