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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


Embrace the Chaos: Why Marketing Shouldn’t Fear DIY Content (but Guide It Instead)
With Canva, AI, and smartphones in every department, content creation is no longer just marketing’s job. Instead of fighting it, here’s how to empower teams, protect your brand, and embrace the DIY era, without losing control.
Aug 74 min read


When the Kiss Cam Becomes a Corporate Catastrophe — Why We’re Obsessed with the Coldplay CEO Scandal
The Coldplay concert kiss cam moment that exposed tech CEO Andy Byron and his HR executive in an awkward embrace didn’t just spark gossip—it ignited a social media firestorm of memes, brand parodies, and viral content. This blog explores the public’s fascination with the scandal, the flood of memes that followed, and what this says about our culture’s obsession with real-time viral moments.
Jul 193 min read


Exploring Wix’s AI Tools: A simple but smart addition for content creators
Wix.com has quietly introduced some handy AI tools that make content creation a little easier — and a lot more fun. From generating meta descriptions and blog excerpts to experimenting with the beta version of the AI Image Creator, these tools are simple, smart, and surprisingly helpful for busy creators looking to save time and add flair to their sites.
Jun 262 min read


Can You Tell If This Blog Was Written by AI?
Think you can tell the difference between human and AI writing? Read both versions, make your guess, and discover how close AI content has come to sounding human.
Jun 257 min read


Social Media Moderation: Best Practices for Protecting Your Brand and Your People
Social media isn’t just about likes and shares — it’s about managing real conversations in real time, often in high-pressure situations. This blog explores best practices for moderation, the vital role executive leadership plays in guiding brand tone, and why your digital team should always be part of content decisions. From trolls and misinformation to staying in your lane, here’s how to protect your people and your platform.
Jun 243 min read


From paper to digital: How I modernised the Ōtaki Market
When I first got involved with the Ōtaki Market, it was charmingly old-school. Stallholder bookings were scribbled in a handwritten notebook, and contacts were tucked away in a well-worn address book.
Jan 262 min read


Tailors Day
Today is Tailors Day, I don't have a Tailor, I purchase all my clothing online, I'm a Digital Shopper, my 3 small children are compl
Jun 4, 20171 min read


13 Blog Types you might like to try
What kind of blog can you write, well the possibilities are endless. I really enjoying experimenting with different styles and types of blog
May 18, 20173 min read


To GIF or not to GIF
We've all seen GIF files floating about on the internet, I recently created a series of Gif files World Hello Day, with help from my kid
May 15, 20171 min read


Sexist, Racist or Homophobic Marketing Tactics...would you do it?
Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would
May 10, 20172 min read


Content Journey on Linkedin
I enjoy sharing on Linkedin and think it's a fantastic place to engage with my connections and group members.
May 8, 20172 min read


My Friend Felicity Frockaccino
When I was a teenager I was part of a children's drama group. It was a great time, and we learnt a lot about Live Theatre, everything fr
May 3, 20172 min read


Lucy Hill Blood Appeal and The Power of Social Media
A few days ago I read an article on my Facebook feed about a young women, Lucy Hill, injured in Thailand.
Dec 12, 20162 min read


The Head Shot Guy! #Linkedin
A few days ago I went Integrated Live, a super cool event focused on Digital Marketing, social media, and all the bits in between.
Nov 25, 20161 min read


Five awesome resumes
Resumes, blah, they can be so boring; a standard word document, bullet points, and the dreaded times new roman font. Then there are the othe
Oct 5, 20161 min read


The Ultimate List of FREE Stock Photo Websites
Are you one of the 46% of marketers who say photography is critical to their current marketing and storytelling strategies?
Sep 3, 20166 min read


Digital Marketing is Baked into my DNA
I love social media and Digital Marketing, I thrive on being innovative and pushing boundaries using digital and social tools. I'm super
Aug 20, 20164 min read


What can happen in a Social Media PR Crisis
Social networking is so powerful, it's anticipated the number of worldwide users will reach around 2.5 billion by 2018.
Jul 27, 20162 min read


Choosing your perfect Colour Palette #PaletteGenerator
If you regularly read my blog, then you'll know I'm a huge fan of free online digital tools! Today I stumbled across pictaculous.com
Jul 11, 20161 min read


10,000 FREE photographs for your website!
This week I was searching for a small selection of photographs in an orange hue and came across this really neat website, FindA.Photo
Jul 7, 20162 min read


Facebook Boost, how to engage with followers on a budget
I think Facebook offers the best value for money when it comes to paid advertising, especially if you have a very small budget.
Apr 7, 20162 min read


How to get FREE images for your blog
Being a blogger, it can be quite difficult to find great quality free high-resolution photographs. And a few weeks ago I came across unsplas
Mar 4, 20162 min read


Top Ten Powerpoint Crimes
This morning I read this fantastic article on the BBC, written by Jane Wakefield "How to avoid 'death by PowerPoint".
Dec 22, 20151 min read


Snaps for SnapWidget
Are you using SnapWidget? No? Well, get snapping! This is a fabulous online tool, which I use on my own website, essentially it's a grea
Jan 12, 20152 min read
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