When I was a teenager I was part of a children's drama group.
It was a great time, and we learnt alot about Live Theatre, everything from front of house, on-stage and back-stage skills. We played a lot of Theatre sports games and thought we were just like "Who's line is it anyway".
One of my pals, Shay, was a great asset to the group, he was super enthusiastic and very, very talented. So it was no surprise to me that Shay has a very successful career in Entertainment. He is the fabulous Felicity Frockaccino, living in Sydney and absolutely dominating the Drag Queen Scene!
Shay has hosted plenty events and won many awards, including Best Non-Striptease Act in the 2015 New Zealand Burlesque Awards (aka the Golden Garters) and nominations at the DIVA Awards (Drag Industry Variety Awards) in 2012 & 2015.
Along with his fabulous career, Shay has a very active Digital presence, with a modern, bright and informative website and very active Social Media channels, taking advantage of Facebook, Instagram, Twitter and YouTube, and has amassed over 10,000 fans across all social channels.
This is a Fantastic Facebook account, with a multitude of amazing photographs, comments and updates. Felicity's Facebook banners are constantly updated and cleverly use Social Media Call to Action, by utalising fun images which reflect all the latest events and gigs.
Valuable and Shareable Content
All posts are on point and engaging, with fun, cheeky, sexy and informative content. Every single post has engagement, with at least one comment, like or share and "Felicity" regularly engages with fans.
This account is really in tune with the target market and understands the type of content fans enjoy, like and expect to see, which is why this is such a successful account.
Every single piece of content which is shared on social media channels should support your brand or image, and this is easily achieved on Felicity's channels. Humour can be difficult to pull off, but not when it comes to Shay's alter ego Felicity, funny, witty, classy & can captivate an audience of one or a million.
Social Media Branding
Social media channels are your brand’s voice and by implementing a strong visual branding strategy on social media, Shay has ensured all Felicity's social media channels have been branded to have a similar look and feel, this helps fans and target audience to always feel at home.