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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


Embrace the Chaos: Why Marketing Shouldn’t Fear DIY Content (but Guide It Instead)
With Canva, AI, and smartphones in every department, content creation is no longer just marketing’s job. Instead of fighting it, here’s how to empower teams, protect your brand, and embrace the DIY era, without losing control.
Aug 74 min read


The Em Dash Divide: One Colleague’s Obsession, and My Quiet Resistance
We all know that one person obsessed with the em dash—declaring it the most elegant punctuation ever. But lately, its presence has exploded, from blog posts to AI-generated text. Is the em dash truly a sign of machine writing—or just a misunderstood stylistic choice?
Aug 33 min read


Facebook for Business: What to Post and Where
Facebook is more than just a feed—it's a flexible toolkit for business communication. From quick-fire Stories to long-lasting video content, each post type has its own strengths. In this blog, we break down the best uses for Stories, Reels, Feed posts, Events, Messenger, and more—so you can post with purpose and tailor your message for maximum impact.
Jun 273 min read


Exploring Wix’s AI Tools: A simple but smart addition for content creators
Wix.com has quietly introduced some handy AI tools that make content creation a little easier — and a lot more fun. From generating meta descriptions and blog excerpts to experimenting with the beta version of the AI Image Creator, these tools are simple, smart, and surprisingly helpful for busy creators looking to save time and add flair to their sites.
Jun 262 min read


Social Media Moderation: Best Practices for Protecting Your Brand and Your People
Social media isn’t just about likes and shares — it’s about managing real conversations in real time, often in high-pressure situations. This blog explores best practices for moderation, the vital role executive leadership plays in guiding brand tone, and why your digital team should always be part of content decisions. From trolls and misinformation to staying in your lane, here’s how to protect your people and your platform.
Jun 243 min read


In Your Face: The Marketing Style of Rob Ford
Rob Ford was one of the most controversial political figures of his time — yet undeniably one of the most memorable. Despite scandals, substance abuse, and public backlash, the former Toronto mayor maintained strong support through a raw, relentless, and often outrageous marketing style. In this blog, we explore how Ford’s unconventional approach to public image, unapologetic authenticity, and constant visibility kept him in the public’s favour — and what modern marketers can
Jun 223 min read


AI & Engagement: How Digital Tools Are Transforming Local Government Consultations
Explore how AI is transforming public engagement and consultation for local government. From Facebook comment analysis to smart digital tools, discover the future of community participation and decision-making.
Jun 226 min read


Is the Workplace Ready for AI Assistants?
As part of a wider strategy exploring Artificial Intelligence, Virtual and Augmented Reality, I had the opportunity to research, write, and produce an eBook that asked one of the most pressing questions in modern business:“Is the Workplace Ready for AI Assistants?”
Jun 142 min read


UK Twitter Strategy: Driving Thought Leadership with a Dash of Sass
As part of the UK content strategy for Condeco, I developed a simple yet powerful Twitter campaign that brought our thought leadership to life — with visual consistency, strategic links, and a cheeky sense of humour.
Mar 91 min read


Award-Nominated Digital Innovation: Social Strategy for SolX Consulting
Back in 2013, I was honoured to be nominated for the Women in IT Awards – Innovated Digital Campaign category for my work with SolX Consulting
Jul 14, 20241 min read


Gen Z Think Tank – Shaping the Future of the Office
To better understand how the next generation views the evolving world of work, I brought together a broad group of Gen Z participants (born between 1995 and 2015) for a dedicated Think Tank session focused on the future of the office.
Apr 7, 20242 min read


Creating a Magical Online Experience for Tamariki — Beyond Facebook
During the school holidays the Porirua Library wanted to offer something different. Something magical. And more importantly, something that didn’t rely solely on Facebook.
Oct 2, 20221 min read


Spotlight on Women in Technology – Bernadette Collins Talks Formula One
Back in 2018, I had the privilege of contributing to the Women in Technology campaign — an initiative close to my heart that aimed to spotlight and celebrate the achievements of women across STEM industries.
May 8, 20222 min read


What the @&!£ is Nibbler?
Last night I watched a Netflix documentary, “Man V Snake” Nope, not a nature film, it was actually about computer games and a chap called Ti
Aug 31, 20182 min read


Does your digital marketing strategy need a little sass?
In this digital world full content creators, bloggers, In-House Philosopher's, digital guru's, Chief Troublemaker's, Digital Pro
Aug 6, 20181 min read


Being an influencer comes with social responsibility
Every once in a while you hear a story which resonates with you, empowers you and fills you with positivity. I had the privilege of hearing
Aug 1, 20182 min read


Social for business: authentic, engaging and full of personality
I regularly chat with my Mum about work; we share insights, experiences and my goals. She often claims she doesn’t really “get” digital mark
Jul 31, 20183 min read


Tailoring your Twitter content to match your market
TWITTER I 5 Minute Read
Jul 22, 20182 min read


How is good is your Poker Face?
I have a terrible poker face, I literally wear my emotion all over my face. Most of the time I'm totally unaware I'm even doing it.
Dec 6, 20172 min read


What would be your Headline?
Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected
Sep 25, 20172 min read


Are you Blogging for Business or Flogging your Product?
Blogging or Thought Leadership as its more commonly know, can be very difficult for businesses to get right.
Jul 4, 20172 min read


The FM Ball, a night in pictures
Last night I attended the FM Industry Ball with colleagues from Condeco and, Jamila Jeffers, Operations Manager from a London based Charity
Jun 25, 20171 min read


13 Blog Types you might like to try
What kind of blog can you write, well the possibilities are endless. I really enjoying experimenting with different styles and types of blog
May 18, 20173 min read


Sexist, Racist or Homophobic Marketing Tactics...would you do it?
Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would
May 10, 20172 min read
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