A few years ago I was researching my family tree. On an extended branch I met Mike, and his family. His daughter Cheryl and I are about the same age and became friends on Facebook. Which is a great way to see what my distant family members are getting up to. After a bit of discussion, we worked it out and are Six times removed cousins (or something like that!). Like me, Cheryl is a mum and balancing that hectic Work/Life balance can be very challenging, but with social media channels such as Facebook, this makes reaching out to your target audience completely achievable.
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Cheryl is a go-getter and has created a Facebook Group to promote her online business, she regularly posts videos, product demonstrations, insight into new lines, shares other users posts and flash sales. All this is achieved by using images and overlays with neat graphics and information about her product line. You quite often see the big brands using Facebook to their advantage, the great thing about Facebook is it's power to allow everyone to have access to the limitless information. I think its fab that Cheryl has used her entrepreneur spirit and created her own Facebook Group. The great thing about Facebook is it's power to allow everyone to have access to the limitless information.
Her Facebook Group is exclusive, by invitation only, and this only adds to the power of her networking and marketing ability. Offering her customers the ability to join an exclusive group makes them feel special and valued and also ensures her streamlined and customised marketing is hitting the right targets.
Usually brands will create a 'Social Personality' to engage with their followers, but in this case Cheryl is the Brand Ambassador, and has ingeniously used her own friendly and fun personality to reach out to her customers, in a style that makes it feel as though she is talking directly to you.