Having too many people on your Meta (Facebook) account puts your business at risk. From personal photos posted by mistake to security breaches and lost control, it's essential to reduce access. Removing users isn’t always simple—it often requires internal negotiation, policy backing, and a formal process. This blog explores real-world pitfalls, shares best-practice examples, and explains how to clean up your Facebook page before it becomes a liability.

In today’s high-stakes digital environment, leadership can no longer afford to stay silent. When public conversations turn heated, frontline social media staff look to the top for clarity. Without it, they’re left to make judgment calls that carry the weight of the organisation’s reputation. The data is clear: 76% of employees expect CEOs to take a stand on societal issues, and brands with clear leadership-guided values recover five times faster from online crises.

When advice around tone and messaging is ignored, the consequences can be immediate and overwhelming. What could have been avoided with a few small adjustments often turns into a flood of backlash, forcing moderation teams into crisis mode.

With Canva, AI, and smartphones in every department, content creation is no longer just marketing’s job. Instead of fighting it, here’s how to empower teams, protect your brand, and embrace the DIY era, without losing control.

Ever found yourself 2 minutes deep into a video where someone’s turning old tyres into a sofa... and wondered how you got there? You’re not alone. Viral content creators know exactly how to hook your brain. This blog explores the wild world of ridiculous online videos, the sneaky science behind your curiosity, and why these clips get billions of views—even when they make zero sense.

When lockdown hit in 2020, I started filming daily video diaries of life at home with my three kids. Using just my phone and a simple editing app, I captured everything from dance parties to meltdowns. What began as a creative outlet quickly became a way to stay connected, with friends and family tuning in each day — and even joining in with their own dance clips from around the world.

The Coldplay concert kiss cam moment that exposed tech CEO Andy Byron and his HR executive in an awkward embrace didn’t just spark gossip—it ignited a social media firestorm of memes, brand parodies, and viral content. This blog explores the public’s fascination with the scandal, the flood of memes that followed, and what this says about our culture’s obsession with real-time viral moments.

I built a global thought leadership strategy that gave our team a voice and elevated our brand across the workplace industry. By combining expert insights, real data, and a focus on inclusion, we created content that mattered — from future-focused blogs on AI to diverse perspectives across departments.

I was proud to be nominated for Best Social Media Tool for a digital strategy campaign developed for SolX Consulting, a Salesforce.com implementation partner.

To better understand how the next generation views the evolving world of work, I brought together a broad group of Gen Z participants (born between 1995 and 2015) for a dedicated Think Tank session focused on the future of the office.

Back in 2018, I had the privilege of contributing to the Women in Technology campaign — an initiative close to my heart that aimed to spotlight and celebrate the achievements of women across STEM industries.

Facebook advertising, how exactly are we targeted? Generally the ads I receive on my feed are spot on, usually products I would purchase and

Last year we had a family emergency, I live in London and most of my family live in New Zealand. I received a phone call from my Mum in the

Last week at a Future of the Workplace event I was talking to a gentleman who was interested in the topic of Millennials in the Workplace.

Branding is a huge part of marketing and most organisations dream of being automatically recognised by their logo, product or slogan.

I recently created a blog called, "slightly weird New Zealand vintage Advertising", which showcased some pretty bad or amusing, de

Creating a digital marketing strategy for your small business doesn't need to be complicated. My simple tips to help you create a strate

A few days ago I read an article on my Facebook feed about a young women, Lucy Hill, injured in Thailand.

Social Media can have a reputation as being celebrity driven and self indulgent with people airing their dirty laundry.

I think Facebook offers the best value for money when it comes to paid advertising, especially if you have a very small budget.

A few years ago I was researching my family tree, and on an extended branch I met Mike, and his family. His daughter Cheryl and I are about

If I had a £ for every time I heard, Facebook can only be used for B2C marketing, I'd be thousands of pounds richer! Facebook is a great

Does your online Audience actually reflect your desired Target Audience? I wanted to find out, I had a feeling it did, but proof is in the p

Not so long ago I went to a museum with my Mum & 3-year-old son, we had a great time looking around all the exhibits and one that caught