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Thought leadership
Claire Roper
This blog explores the bold intersection of digital marketing, women in tech, disruption, and the evolving power of social media—while shining a spotlight on awesome projects and game-changing ideas that inspire and ignite change.


When the Kiss Cam Becomes a Corporate Catastrophe — Why We’re Obsessed with the Coldplay CEO Scandal
The Coldplay concert kiss cam moment that exposed tech CEO Andy Byron and his HR executive in an awkward embrace didn’t just spark gossip—it ignited a social media firestorm of memes, brand parodies, and viral content. This blog explores the public’s fascination with the scandal, the flood of memes that followed, and what this says about our culture’s obsession with real-time viral moments.
Jul 193 min read


That Unexpected Moment I Spotted Myself on Volunteering New Zealand
While scrolling online, I unexpectedly spotted a post from Volunteering New Zealand highlighting my work with the Ōtaki Kids Market. It was a reminder that the behind-the-scenes mahi of mentoring and community building truly makes a difference — and sometimes, it gets noticed in the best way.
Jun 292 min read


AI & Engagement: How Digital Tools Are Transforming Local Government Consultations
Explore how AI is transforming public engagement and consultation for local government. From Facebook comment analysis to smart digital tools, discover the future of community participation and decision-making.
Jun 226 min read


Lost in the Feed: Why Context Matters in Social Media Posts
Inside jokes and random shoutouts might get laughs in the office — but on social media, they often lead to confusion. In this blog, we explore why context is everything when posting online. Whether it’s introducing someone properly or avoiding vague captions, the key is to make sure even first-time followers feel included, informed, and engaged.
Jun 202 min read


Is the Workplace Ready for AI Assistants?
As part of a wider strategy exploring Artificial Intelligence, Virtual and Augmented Reality, I had the opportunity to research, write, and produce an eBook that asked one of the most pressing questions in modern business:“Is the Workplace Ready for AI Assistants?”
Jun 142 min read


Tailoring your Twitter content to match your market
TWITTER I 5 Minute Read
Jul 22, 20182 min read


What would be your Headline?
Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected
Sep 25, 20172 min read


What Ate All My Data?
Mobile phones we all have them, infact if I looked into my back catalogue I've been using mobile phones since 1998, my first was a red b
Jun 15, 20172 min read


13 Blog Types you might like to try
What kind of blog can you write, well the possibilities are endless. I really enjoying experimenting with different styles and types of blog
May 18, 20173 min read


Facebook Strategy for Small Businesses
Creating a digital marketing strategy for your small business doesn't need to be complicated. My simple tips to help you create a strate
May 16, 20173 min read


Sexist, Racist or Homophobic Marketing Tactics...would you do it?
Edgy? Pushing Boundaries? Marketing departments have been creating 'catchphrases' and 'slogans' for years. But how far would
May 10, 20172 min read


How to stay focused at work when your Pregnant
I'm a Mum of two boys, and 34 weeks pregnant with my third, I'm having another boy, so I'll be totally outnumbered at home!
May 4, 20173 min read


The Online Shopper’s Saga: In Search of a Secure Payment Solution
Retail and consumer behaviour is in the spotlight more than ever with the popularity of online shopping being big business!
Dec 16, 20161 min read


My Mum the 1960's Workplace Disruptor
Workplace culture can inspire disruption. This is a direct result of forward-thinking leaders who are not afraid of challenging the status q
Sep 22, 20162 min read


One Big Stinky Lesson in Digital Marketing we can learn from the creator of Poo-Pourri.
Content that evokes emotion is very powerful, and if you can make people laugh, then chances are people will love your brand.
Aug 16, 20162 min read


6 Reasons Why Donald Trump is getting his Twitter Feed so wrong (but still has millions of followers
Twitter is a great platform and used well can generate traffic to your website and create engagement with your followers. Film stars, pop...
Jul 30, 20162 min read


Content Marketing Lessons we can Learn from South Park
Kenny's Death is a running gag in the popular cartoon, South Park. His death changes from episode to episode and creators Matt Stone and
Jul 16, 20163 min read


My Online Customer Journey
I love shopping, the smell of new clothes, the shine of new shoes and the sparkle of jewellery - I literally can't help myself - I'm
Jun 27, 20162 min read


Marketing is in the middle of an attention crisis...
Last week I attended a seminar, "Digital Marketing Magazine Mid-term", a great line up of speakers from industry leaders from Micr
Jun 26, 20162 min read


Are you regularly engaging with your Linkedin Connections?
There are occasions when ghost writing can work, but this is usually down to the two individuals having a close relationship and understandi
May 17, 20163 min read


Facebook Boost, how to engage with followers on a budget
I think Facebook offers the best value for money when it comes to paid advertising, especially if you have a very small budget.
Apr 7, 20162 min read


How My Cousin Cheryl Effectively Uses Facebook Groups
A few years ago I was researching my family tree, and on an extended branch I met Mike, and his family. His daughter Cheryl and I are about
Apr 4, 20162 min read


Automation, Quality or Just Send More
I find email marketing automation an interesting concept, and do wonder if email marketing is dead and as marketers do we need to think smar
May 29, 20152 min read


If you don't believe me, get @&%!?
This afternoon on my way to a meeting I watched a You Tube video on Facebook, it was a parody of Bruno Mars Uptown Funk
May 25, 20151 min read
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