Award-Nominated Digital Innovation: Social Strategy for SolX Consulting

Back in 2013, I was honoured to be nominated for the Women in IT Awards – Innovated Digital Campaign category for my work with SolX Consulting, a Salesforce.com implementation company. This recognition came as a result of a creative and highly successful organic social media campaign that combined strategic content with community engagement.

SolX Consulting were heavy users of Salesforce Chatter, a collaboration tool within the Salesforce ecosystem. To tap into this, I designed a campaign around internal engagement and customer storytelling — encouraging users to adopt and explore Chatter in a more meaningful way.

Even being noticed by Salesforce.com themselves!

The campaign culminated in the creation of two standout resources:

• A customer-focused ebook that captured best practices, success stories, and how-to guidance

• A visually engaging Chatter Challenge Infographic, which mapped the journey of the challenge and highlighted key achievements

front cover of a 2013 ebook about the chatter charge

ebook 2013 chatter challenge, introduction

2013 ebook, chatter challenge, plans and goals

2013 ebook, chatter challenge, description

2013 ebook, chatter challenge, discussing the results

It resulted in a series of thought leadership

• How to choose a social media platform 

• 5 ways to enhance your chatterprofile 

• Creating a social media campaign using salesforce.com

The campaign delivered strong results through organic reach alone — generating conversations, boosting product usage, and creating real value for both internal teams and external clients.

This project not only showcased SolX’s technical capabilities but also reflected a deeper goal: showing that digital transformation can be engaging, people-first, and fun. It was a proud moment to see this work recognised on a national stage, alongside other leading women in digital innovation.