Back in the ‘90s, “Click Here” made sense — we were all learning how the internet worked. But today’s audiences are smarter, faster, and easily distracted. If your call-to-actions aren’t pulling their weight, you’re missing valuable engagement. In this blog, we explore why it’s time to retire vague links and how to write smarter, clearer alternatives — even if you don’t have fancy tools.

LinkedIn is one of the most powerful — and misunderstood — platforms in your digital toolkit. If your business isn’t encouraging staff to use it, you’re missing a golden opportunity to amplify your message and humanise your brand. In this post, I explore why LinkedIn deserves more credit, how leadership hesitation holds teams back, and why empowering employees to engage is the smartest strategy you’re not using (yet).

Inside jokes and random shoutouts might get laughs in the office — but on social media, they often lead to confusion. In this blog, we explore why context is everything when posting online. Whether it’s introducing someone properly or avoiding vague captions, the key is to make sure even first-time followers feel included, informed, and engaged.

One of the most well-loved and widely read thought leadership pieces at Condeco was the article “Different Countries, Different Work Cultures.” To keep it relevant and reflective of the changing workplace landscape.

When I first got involved with the Ōtaki Market, it was charmingly old-school. Stallholder bookings were scribbled in a handwritten notebook, and contacts were tucked away in a well-worn address book.

Back in 2013, I was honoured to be nominated for the Women in IT Awards – Innovated Digital Campaign category for my work with SolX Consulting

To better understand how the next generation views the evolving world of work, I brought together a broad group of Gen Z participants (born between 1995 and 2015) for a dedicated Think Tank session focused on the future of the office.

I was proud to be an active member of the Diversity and Inclusion forum, where we worked to prioritise inclusion, belonging, and representation across every part of the business.

While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform

Last night I watched a Netflix documentary, “Man V Snake” Nope, not a nature film, it was actually about computer games and a chap called Ti

Who is responsible for what you post on line, we’ll the simple answer is you. You as an individual take full responsibility for what is post

In this digital world full content creators, bloggers, In-House Philosopher's, digital guru's, Chief Troublemaker's, Digital Pro

I did a silly little quiz on Social media last night, Can We Guess Your Age By the Words You Use? Turns out I'm 17! Who would have thoug

It’s been a gorgeous hot summer in London this year and at the weekend I took my children to get an ice cream. We rocked up to the counter a

TWITTER I 5 Minute Read

WOMEN IN LEADERSHIP I 4 Minute Read

I recent read an article 'I was forced from my job for giving birth' and I was so enraged at the level of discrimination women still

This year marks 21 years since I entered the workforce, some of technology we have today simply didn't exist when I started my first job

I have three small children and they can be a handful, on any given morning I could easily negotiate with Mr Three on the fundamental proces

A few nights ago my pal invited me to a evening with Sophie Dahl in conjunction with Red Smart Women Week 2017. As I suspected Sophie was po

Last week, I was chatting with a friend about innovation and she said to me "if you are surrounded by turkeys, how can you be expected

Last night my husband and I watched a programme on minimalism, centring around two men who took all the 'stuff' they owned and...

LinkedIn offers many great functionalities and one of those is Recommendations, an important part of LinkedIn, recommendations should be tre

Yesterday I stumbled across an article about Virtual Reality, this technology is huge, and the role it plays in gaming has turned it into a