Social media isn’t just about staying connected—it’s how millions consume news every day. But what you see on your feed isn’t random. Algorithms filter and prioritise content, often reinforcing existing views while hiding others. This creates filter bubbles, fuels polarisation, and makes misinformation harder to spot. Understanding how algorithms work is the first step to breaking free and making more conscious choices online.

In today’s high-stakes digital environment, leadership can no longer afford to stay silent. When public conversations turn heated, frontline social media staff look to the top for clarity. Without it, they’re left to make judgment calls that carry the weight of the organisation’s reputation. The data is clear: 76% of employees expect CEOs to take a stand on societal issues, and brands with clear leadership-guided values recover five times faster from online crises.

When advice around tone and messaging is ignored, the consequences can be immediate and overwhelming. What could have been avoided with a few small adjustments often turns into a flood of backlash, forcing moderation teams into crisis mode.

With Canva, AI, and smartphones in every department, content creation is no longer just marketing’s job. Instead of fighting it, here’s how to empower teams, protect your brand, and embrace the DIY era, without losing control.

Ever found yourself 2 minutes deep into a video where someone’s turning old tyres into a sofa... and wondered how you got there? You’re not alone. Viral content creators know exactly how to hook your brain. This blog explores the wild world of ridiculous online videos, the sneaky science behind your curiosity, and why these clips get billions of views—even when they make zero sense.

When comms and marketing teams work without a strategy, things get reactive and chaotic. But with the right plan in place? Everything changes. Learn how a smart strategy brings clarity, focus, and confidence to your work.

The Coldplay concert kiss cam moment that exposed tech CEO Andy Byron and his HR executive in an awkward embrace didn’t just spark gossip—it ignited a social media firestorm of memes, brand parodies, and viral content. This blog explores the public’s fascination with the scandal, the flood of memes that followed, and what this says about our culture’s obsession with real-time viral moments.

Back in the ‘90s, “Click Here” made sense — we were all learning how the internet worked. But today’s audiences are smarter, faster, and easily distracted. If your call-to-actions aren’t pulling their weight, you’re missing valuable engagement. In this blog, we explore why it’s time to retire vague links and how to write smarter, clearer alternatives — even if you don’t have fancy tools.

LinkedIn is one of the most powerful — and misunderstood — platforms in your digital toolkit. If your business isn’t encouraging staff to use it, you’re missing a golden opportunity to amplify your message and humanise your brand. In this post, I explore why LinkedIn deserves more credit, how leadership hesitation holds teams back, and why empowering employees to engage is the smartest strategy you’re not using (yet).

Inside jokes and random shoutouts might get laughs in the office — but on social media, they often lead to confusion. In this blog, we explore why context is everything when posting online. Whether it’s introducing someone properly or avoiding vague captions, the key is to make sure even first-time followers feel included, informed, and engaged.

One of the most well-loved and widely read thought leadership pieces at Condeco was the article “Different Countries, Different Work Cultures.” To keep it relevant and reflective of the changing workplace landscape.

When I first got involved with the Ōtaki Market, it was charmingly old-school. Stallholder bookings were scribbled in a handwritten notebook, and contacts were tucked away in a well-worn address book.

Back in 2013, I was honoured to be nominated for the Women in IT Awards – Innovated Digital Campaign category for my work with SolX Consulting

To better understand how the next generation views the evolving world of work, I brought together a broad group of Gen Z participants (born between 1995 and 2015) for a dedicated Think Tank session focused on the future of the office.

I was proud to be an active member of the Diversity and Inclusion forum, where we worked to prioritise inclusion, belonging, and representation across every part of the business.

While working at a global technology firm, I identified a growing gap in how employees were leveraging LinkedIn — not just as a social platform

Last night I watched a Netflix documentary, “Man V Snake” Nope, not a nature film, it was actually about computer games and a chap called Ti

Who is responsible for what you post on line, we’ll the simple answer is you. You as an individual take full responsibility for what is post

In this digital world full content creators, bloggers, In-House Philosopher's, digital guru's, Chief Troublemaker's, Digital Pro

I did a silly little quiz on Social media last night, Can We Guess Your Age By the Words You Use? Turns out I'm 17! Who would have thoug

It’s been a gorgeous hot summer in London this year and at the weekend I took my children to get an ice cream. We rocked up to the counter a

TWITTER I 5 Minute Read

WOMEN IN LEADERSHIP I 4 Minute Read

I recent read an article 'I was forced from my job for giving birth' and I was so enraged at the level of discrimination women still