Embedding Diversity and Inclusion into a Digital Strategy

At Condeco Software, I was proud to be an active member of the Diversity and Inclusion forum, where we worked to prioritise inclusion, belonging, and representation across every part of the business. Our goal was to help foster a safer, happier, and more productive work environment — and to reflect these values through our internal culture and external brand presence.

Recognising that D&I isn’t just an internal initiative — it’s part of the digital experience too — I integrated inclusive thinking into our digital strategy and customer-facing content.

Key elements of the strategy included:

Community Engagement

We aligned with the wider team to attend and support LGBTQ+ events, giving visibility to our commitment and enabling real conversations with underrepresented groups in tech.

Inclusive Content

We expanded our blog calendar to feature a diverse range of voices and topics, including articles that addressed gender inclusivity, neurodiversity, LGBTQ+ representation in the workplace, and more.

Landing Page Diversity

I worked to create more inclusive landing pages, with accessible copy, diverse imagery, and a welcoming tone that resonated across cultures, identities, and experiences.

Partnership with Global Butterflies

We collaborated with Global Butterflies, a trans and non-binary inclusion training company, to ensure our messaging, hiring practices, and internal education efforts were informed, respectful, and empowering.

Inclusive Media Practices

I implemented subtitles on video content, reviewed the layout of key web pages for accessibility, and created a formal Diversity & Inclusion statement for the website — ensuring our values were not only said, but shown.

Meeting Tracey Groves, Ethical AI

It was during this journey that I met Tracey Groves, Director at Ethical AI — a pivotal moment that deepened my understanding of ethical technology, responsible leadership, and how AI and D&I intersect. Her insights helped shape how we thought about fairness, accountability, and inclusion in digital systems.

D&I wasn’t treated as a side project — it became part of the brand’s DNA, embedded into how we communicated, showed up online, and connected with customers globally. As a digital strategist, it was a privilege to help lead initiatives that made our digital presence as inclusive and values-driven as the workplace we aspired to build.